Ingredients supplier Beneo is finding new outlets for its functional carbohydrate Palatinose; the latest being with Germany energy drinks producer, Rhino’s Energy.
Europe’s new stringent health claims regime will see marketing efforts concentrated around ingredients such as probiotic strains rather than any purported health benefits, according to the Beneo Group.
Dairy drinks promoted with a health benefit in tow now account for more than 70 per cent of global launches, according to food market analyst, Innova Food.
World-leading inulin and oligofructose supplier, Beneo-Orafti, has engaged in co-branding in meat products for the first time with its prebiotic ingredients.
Prebiotic fibre specialist Beneo-Orafti says demand for its chicory
root-derived ingredients has been unaffected by price hikes it
implemented at the end of last year.