Functional Beverage

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.

Getty | Dougal Waters

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

September NPD Launchpad

September NPD Launchpad

By Olivia Brown

As we enter autumn, powdered drinks enabling for convenient holistic health dominate new product launches, whilst gummy innovation continues.

Two weeks to go! Get set for the Active Nutrition Summit

Two weeks to go! Get set for the Active Nutrition Summit

By Nikki Hancocks

Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...

GettyImages - Professional female soccer player / peepo

Study: Elite soccer nutritionists highly recommend dietary supplements

By Olivia Haslam

A recent study has found that a high proportion of nutrition professionals working with elite soccer teams would recommend nutritional supplementation, highlighting the crucial role of nutritionists in enhancing player performance through well-informed...

Vitafoods Insights - The Active Consumer

Vitafoods 2023 Highlights: The Active Consumer

By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

Getty Images

CBD coffee: fad or the future?

By Olivia Brown

Following an increasing popularity and a heightened influx of brands promoting the CBD and coffee pairing, touting an ability to reduce side effects associated with caffeine, a regulatory expert has warned the research backing the benefits is inconclusive.

Future foods programme: collaborating for functional food success

Insights from Positive Nutrition Summit

Future foods programme: collaborating for functional food success

By Olivia Brown

The leader of the Welsh government funded Future Foods programme at Aberystwyth University, discussed his mission to collaborate with brands to optimise food functionality, during the Positive Nutrition Summit last week (March 30th)

Health drinks startup provides personalised nutrition to pro-athletes

Startup Spotlight

Health drinks startup provides personalised nutrition to pro-athletes

By Olivia Haslam

Three-year-young cold-pressed health drink startup, Exalt, is set to provide bespoke recovery drinks to the premier league football club Tottenham Hotspur, with regular nutrition reformulations based on athletes' health stats and targets.

Getty | extreme photographer

The trends shaping the sports beverages market

By Nikki Hancocks

Sports beverages are the most popular vehicle for functional ingredients across the globe as an increasingly wide range of consumers look to support their physical and mental health through convenient everyday nutrition.

Pic:getty/visualgeneration

Functionality: The next big frontier in beverage innovation...

By Rachel Arthur

Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.

Getty | Natalia Semenova

Natural solution developed to combat bacterial spores in beverages

By Nicola Gordon-Seymour

Biotech start-up, Resorcix, and Israeli beverage manufacturer, Gat Foods, have developed a natural botanical to eliminate Thermophilic Acidophilic Bacteria (TAB) that reduce product shelf-life and affect the flavour of ready-to-drink (RTD) beverages,...

Getty | Alistair Berg

A mission to normalise supplements in young athletes

By Nikki Hancocks

Many consumers, and even those working within the sports nutrition industry, believe there is no space for supplements in adolescent health, but Lou Antonio Matera is a man on a mission to change this perception.

getty | monkey business

The fast-evolving 'complete food' market

By Nikki Hancocks

The 'complete food' category is a totally new and fast-evolving area of nutrition in the sport nutrition industry that is taking the mass market by storm, according Rebecca Williams, nutrition manager at Huel.

Beet It Sport continues expansion into US market

Beet It Sport continues expansion into US market

By Asia Sherman

Seven years after entering the US market, Beet It Sport continues to register healthy year-on-year growth, with its nitrate-rich beet juice recognized as best in sports nutrition.

©Getty Images - Allison Micheal Orenstein

Study shows anti-aging promise of taurine supplementation

By Asia Sherman

Supplementation with taurine – perhaps best known as an additive in energy drinks – may help control oxidative stress during the aging process, says a recent study published in the journal Nutrition.

© Martina Rigoli / Getty Images

NutriLeads appoints new CEO for new growth phase

By Stephen Daniells

Netherlands-based NutriLeads BV has announced the appointment of Joana Carneiro as its new Chief Executive Officer to lead the next stage in the company’s growth.

Is digestive health ‘sexy’? It could be argued that food supporting gut bacteria and healthy bowels are not as easily marketable as other nutrient claims on-pack. GettyImages/tbralnina

How can food and beverage brands make fibre sexy?

By Flora Southey

Supporting gut bacteria and bowel health may not be the most appealing claims to market on-pack, but ingredients experts say consumer perceptions can be changed – if they haven't already.

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