Functional Beverages

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Functionality: The next big frontier in beverage innovation...

By Rachel Arthur

Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.

NutraCast: Eat Beyond's Michael Aucoin on sober culture

NutraCast: Eat Beyond's Michael Aucoin on sober culture

By Danielle Masterson

We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some,...

getty | pinkomelet

Brainy beverages: The growing market opportunity

By Nikki Hancocks

The global taste and nutrition company Kerry has revealed a new whitepaper with Europe-wide data detailing the opportunity in functional beverages with cognitive health benefits.

Getty | FotoDuets

Placebo packaging? Designing products with perceived potency

By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.