In order to keep up with consumer demand for immune health, Emergen-C recently added two new extensions to the brand's botanical line of gummy and powder dietary supplements.
Delegate registration is now open for the IPA World Congress + Probiota Americas in Washington DC, with speakers already for a blockbuster opening session on microbiome modulation to boost immunity and improve COVID outcomes.
The future of the immune support category will include other benefits like sleep, stress management, and metabolic health anchored to the core immunity ingredients, according to experts from ingredients giant ADM.
The Botanical Adulterants Prevention Program has confirmed that a small proportion of elderberry products whose test results it reported on were found to be adulterated.
The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...
They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...
As interest in immune support formulations and products continues, a new review supports the immunomodulatory properties Tinospora cordifolia, and Ayurvedic ingredient also called Guduchi.