"Our lives changed when we discovered the transformative powers of mushrooms - we haven’t looked back since,” state Dirtea founders Andrew and Simon Salter.
A mind-health supplement startup selling mushroom-powered coffee and a calming pre-sleep powder is expecting to make £5m in revenue within the first year.
The European Commission (EC) rounds off this month and this year with a few last-minute additions to the Novel Food register as a mushroom powder and boron source for supplements all make the grade.