Pre-workout ingredient PeakATP may have extended post-workout effects, according to a recent study reporting cognitive benefits following high-intensity sprint exercise.
Pre-workout powder is re-imagining and re-defining its role for the “digitally native consumer”, according to a recent webinar from Nutrition Integrated.
Iovate Health Sciences-brand MuscleTech has announced the launch of two pre-workout formulations containing paraxanthine, a caffeine metabolite developed by Ingenious Ingredients.
Although coffee is drunk by 150 million Americans everyday, the idea of drinking a cup of joe to supplement a workout is still a young idea. But a small group of entrepreneurs, scientists, and sports performance specialists are hoping the niche category...
As pre-workout supplements strip off their male-vibe and muscle in on the 'general' market, Lumina Intelligence takes a look at the big consumer trends in this sub-category of sports nutrition and reveals some big growth opportunities.
Consumption of blackcurrant extract before exercise may suppress the amount of oxidative stress in the body, suggesting recovery benefits for use in sports nutrition products.
The body of published studies on multi-ingredient, pre-workout supplements to date suggests that they do have promise as performance boosters, according to a paper published recently.