A novel CBD infused protein bar could offer “an excellent means for the consumption of products enriched with antioxidants”, a new study has concluded.
Post-exercise whey protein consumption mitigates muscle damage better than pea protein but the two sources may be comparable when leucine and BCAA levels are alike, according to a new randomised trial.
The dilemma seemed to develop quite suddenly. I was writing an article on trends in the sports nutrition category and I found myself unsure what new product developments I should, or could, include in the piece.
The nutrition bar market is witnessing an unprecedented merging of categories and is calling into question all health and wellness stereotypes, revealing ‘fascinating’ macros trends and new product opportunities for the whole food and drink industry to...
New consumer research into shoppers' perceptions of protein bars and shakes reveals some of the main drivers of the category and the trends shaping sales.
High-protein products, in particular high-protein bars, are not as healthy as perceived by consumers, while there is no conclusive evidence to suggest that consumption of protein above the recommended intake levels provides healthy individuals with additional...
A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.
Arla Foods Ingredients has created a new blend of whey protein to help manufacturers make premium protein bars which stand out on the saturated shelves.