Markets & trends
Beauty-from-within category growth accelerates at Expo West 2026
Diversification in actives, formats, and distribution channels were highlighted by dietary supplement brands and ingredient suppliers in Anaheim, reflecting how consumer expectations for ingestible beauty continue to evolve.
NutraCast: All grown up—Energy drinks shift from stimulation to systems
For years, energy drinks have been built around one simple promise: more stimulation. But as consumers start using these beverages as part of everyday wellness and performance routines, the category is beginning to evolve.
Trend tracker: India’s protein boom, energy drinks, Chinese firms’ global expansion
Find out more about the booming protein trend in India, energy drinks consumption in China and how Chinese firms are increasingly expanding overseas in this news round-up.
Females in focus: Health priorities reveal industry opportunities
The next generation of female consumers are demanding targeted solutions that can support their mental and physical wellbeing but there are clear education opportunities when it comes to stress, sleep and hormonal balance.
Hiya brings kids chews and greens powder to UK parents
US-based children’s supplement startup Hiya has announced its official launch in the UK as its first international expansion.
‘Industry must rethink creatine messaging for women’: Dr. Sue Kleiner
While creatine remains strongly associated with male bodybuilding and strength sports, the bigger issue may not be consumer resistance, but industry assumptions...
Across the Nutraverse: FDA explores expanded supplements scope, Herbalife-Bioniq, energy drinks in China
Catch up with our weekly round-up of key news from across the Nutraverse.
Thorne targets perimenopause and libido gaps with latest science-led campaign
The launch reflects increasing industry focus on life-stage nutrition and more complex hormonal health needs.
Editor to editor: Key takeaways from Expo West 2026
Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...
Resurrecting Bastyr and preserving the soul of the natural health movement
In the not-so-distant past, the natural products industry and the community of naturopathic doctors in the United States were intertwined, and herbal extracts, vitamins and nutritional supplements were part of a broader philosophy rather than a separate...
NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer...
Future Food-Tech San Francisco
What GLP‑1 users need: Food, nutrition and CPG innovation
An evolving class of GLP-1 medications rewrites the rules of appetite – giving food companies their biggest innovation challenge in decades
Enbiosis reveals 2.0 platform: AI-powered nutraceutical discovery
UK-based biotech firm Enbiosis is set to launch its ‘game changing’ digital twin platform which it claims will enable the fast creation of clinically credible, AI-powered gut health formulations.
SANS 2026: State-level rules and class action trends raise new stakes for supplement brands
Dietary supplement companies may be focused on FDA activity in Washington, but at the Sports & Active Nutrition Summit (SANS), Rend Al‑Mondhiry, partner at Amin Wasserman Gurnani LLP, warned that some of the major risks are emerging much closer to home.
March NPD Launchpad: Canned creatine, protein partnership and modernized magnesium
New product launches in March included the ‘UK’s first’ nootropic creatine soda, a multitude of magnesium innovations, a hormonal support botanical blend and more.
Growth Asia Summit 2026: Duke-NUS Medical School, Morinaga, Yeo’s to present kids’ nutrition
Growth Asia Summit 2026 takes place from July 8 to 10 in Singapore, and childhood nutrition is one of the main themes to be covered on the first day of the summit.
From India to Japan: What’s happening in the functional protein space?
From India to Japan, protein is fast becoming a staple in functional food products, with consumer-packaged goods companies incorporating it into their products or investing in smaller outfits specializing in protein products.
March Launch Pad: Biotics, hormonal health and cellular energy lead the way
This month’s offerings point to a shift from single-benefit solutions toward more integrated, system-wide support.
Musheez creates formulators’ guide to functional food and drink
Organic mushrooms supplier Musheez has published a guide to medicinal mushrooms in an aim to help formulators avoid common and costly functional food and drink errors.
Inside the rise of ingestible beauty and the science driving it
Cosmetic scientist and director of innovation for beauty-from-within brand Urenew explains how nutricosmetics are reshaping skin health from the inside out.
Whey’s boom is flipping dairy economics on their head
Once a waste product, whey has become dairy’s hottest commodity, driving record prices, factory investments and a profound shift in the economics of global milk production
Energy and sports drinks demand is robust in China, says Eastroc
There is “robust” demand for functional drinks such as energy beverages and sports drinks in China, says Eastroc, which reported a 17.3% increase in energy beverage sales and a 119% growth in sales of its sports drinks last year.
NutraIngredients-Asia Awards 2026: Entries open for submission
The NutraIngredients-Asia Awards 2026 are now open for entry submission, with 17 categories up for contest!
Create raises $20M in Series B to expand creatine access and innovation
Creatine gummy brand Create Wellness has raised $20 million in Series B to further its mission to make the proven benefits of creatine for strength, recovery and cognitive performance accessible to everyone.
Healthy competition: Qura creatine sets sights on premium market disruption
Qura Creatine, a new “challenger ingredient brand”, is aiming to disrupt the premium creatine market with its ultra-pure, soluble and transparent white label solution.
Herbalife acquires personalized nutrition firm Bioniq in $150 million deal
Global nutrition giant Herbalife Ltd. has acquired assets of UK-based personalized supplements company Bioniq, in an aim to expand its tailored nutrition offering.
Across the Nutraverse: China’s top supplement categories, Danone acquires Huel, B3 + B6 for muscles
Catch up with our weekly round-up of key news from across the Nutraverse.
Vanity-led demand: Vitagen taps female audience with beauty-focused drinks
The probiotic cultured milk brand refocuses on gut health and collagen, riding on the beauty food revolution that has swept across food and wellness categories in Asia
NutraIngredients-Asia Awards 2026: Entries open for submission
The NutraIngredients-Asia Awards 2026 are now open for entry submission, with 17 categories up for contest!
NutraCast: Making fiber sexy: Is it the secret to healthspan and longevity?
Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health...
Sports nutrition cannot rely on efficacy alone as flavor expectations rise, says Nutrabolt VP
Flavor has moved up the priority list in sports and active nutrition product development as rising consumer expectations affect formulation strategy across the category, according to Nutrabolt VP of product development Frank DiLorenzo.
Localised and functional: Asia energy drinks tap health demand
Energy drinks in Asia are evolving beyond caffeine as consumers seek added health benefits, opening opportunities for functional, better-for-you innovation
WPC at crossroads: How demand is reshaping protein supply
The global whey protein concentrate (WPC) market is diverging as demand-driven growth in high-value ingredients fuels volatility in the broader category
Danone expands complete nutrition portfolio with €1 billion Huel deal
French food giant Danone is acquiring British meal-replacement brand Huel in a €1 billion deal to tap into the fast-growing market for functional, complete nutrition and accelerate its shift toward health-focused products.
‘Chinese firms’ overseas expansion a trend nowadays’: BYHEALTH speeds up new market entry
BYHEALTH, one of the largest dietary supplement companies in China, will speed up its overseas market expansion from this year - a move it says has become a general trend among Chinese companies across different industries.
Why Danone bought Huel: and what’s next for meal replacements
Danone is fast-expanding into meal replacements. What does its Huel deal mean for the category?
Nutricosmetics trends 2026: What brands need to know
We take a look inside the nutricosmetics boom to explore the science, trending formats and ingredients, and opportunities for future growth.
Sequential raises $3.5M to scale AI-led ingredient discovery across skin and ingestible health
Skin microbiome testing company Sequential has announced its latest funding round will advance its platform development and commercial pipeline, with an eye on data-driven product development in personal care and health categories.
How microbiome science is reshaping the future of beauty innovation
Here’s what brands need to know about this growing area of new product development…
Across the Nutraverse: GOED unveils new database, Magtein in the UK, gut microbe and muscle strength
Catch up with our weekly round-up of key news from across the Nutraverse.
Alibaba Tmall breaks down biggest health foods categories in China
Vitamin and mineral supplements, cardiovascular health supplements and kids nutrition are the three biggest nutraceutical categories in China in terms of sales revenue, according to major e-commerce channel Alibaba Tmall.
Gut health trend enters new era
The gut health trend is entering its next phase – one shaped by sharper science, smarter consumers and big opportunities
MaryRuth’s targets ingestible skin category amid beauty-from-within boom
MaryRuth’s upcoming launch of its Advanced Liquid Skin Restore + Renew comes as the brand builds on momentum in adjacent categories and responds to growing demand for beauty-from-within solutions.
Expo West panel calls for prevention-led, female-focused shift in cognitive health category
Women’s brain health was positioned as a significant and under-addressed opportunity within the cognitive supplement category during a panel discussion at Expo West 2026.