Markets & trends

July Launch Pad: Gummies target specialized health needs

July Launch Pad: Gummies target specialized health needs

By Danielle Masterson

This month’s launches underscore the growing role of gummies as a delivery format for increasingly targeted health solutions, from vaginal probiotics and mood support to men’s vitality. At the same time, brands are expanding into liquid and powdered...

NutraCast: How biotechnology is powering the lifemaxxing movement

NutraCast: How biotechnology is powering the lifemaxxing movement

By Danielle Masterson

From fibermaxxing to genetically engineered probiotics, consumers are embracing products that help them optimize everyday life. As biotech gains traction, a new generation of supplements designed to deliver targeted health benefits is emerging.

Probiota Americas 2026 in pictures

Probiota Americas 2026 in pictures

By Cassandra Stern

From regulation and women’s health to healthy aging and commercialization, this year’s conference brought together the people and ideas shaping the next chapter of microbiome innovation.

July 16: Join our beauty-from-within webinar

July 16: Join our beauty-from-within webinar

It’s not too late to register! NutraIngredients-USA’s annual Beauty-from-Within webinar will return July 16 with a new panel of experts to examine the science, innovation and market forces shaping the nutricosmetics category.

Personalized nutrition enters its proof era

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Personalized nutrition enters its proof era

By Hui Ling Dang

As wearables and AI turn health tracking into a continuous feedback loop, Singapore-based Nutricode says the next phase of personalized nutrition will be defined less by tailored supplement recommendations and more by whether companies can prove those...

Supplements 101: What are nootropics?

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Supplements 101: What are nootropics?

By Lauren Nicolle

Interest in nootropics is growing alongside demand for cognitive health solutions, though questions remain about how nootropics are defined and which health claims are supported by evidence.