Nutri-Grain goes mini
brand in the UK with a new mini version, geared more towards
children.
US cereal maker Kellogg has extended its successful Nutri-Grain bar brand in the UK with a new mini version, geared more towards children, according to Mintel's Global New Products Database.
The original Nutri-Grain bar had an adult positioning, further emphasised by recent line extensions including ginger and cappuccino flavoured varieties.
However the new mini bars, described as 'bite-size golden baked crusts' with a fruit filling, are designed to fit easily into a child's lunchbox. They are also fortified with calcium and contained nine vitamins, as well as zinc and iron.
Available in three varieties, apple, strawberry and blueberry, the mini Nutri-Grain bars come in 45g bags, sold in a multi-pack of six.
Nutri-Grain Minis first appeared in North America during 2002, which remains the leading market for snack bars, accounting for 51 per cent of new product introductions, according to Mintel research. Other major players in the snack bars category include cereal makers Quaker Oats and Nestle.
