Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Manufacturers

Read more breaking news



Danone wins Activia health claim in Switzerland

By Oliver Nieburg+

Last updated on 25-Mar-2013 at 10:25 GMT2013-03-25T10:25:18Z

Danone can claim on products in Switzerland:
Danone can claim on products in Switzerland: "Activia contributes to digestive comfort by reducing transit time and bloating”

Danone has been granted a front-of-pack health claim by Swiss Authorities that says its Activia yoghurt aids digestion.

The claim, obtained Switzerland’s Federal Office of Public Health (FOPH), was won after Danone presented a review of randomised, double-blind studies supported by the company and published in peer-review journals.

Digestive comfort and transit time

Danone convinced the FOPH that the probiotic strain used in Activia, B. animalis CNCM-I_2494, gave a recognizable health benefit in healthy adults who consumed two portions of 125g a day.

The claim reads:  “Activia contributes to digestive comfort by reducing transit time and bloating.”

Danone said: “Such a claim will have to be presented on the front of the pack close to the Activia brand to ensure that the information to consumers about the purpose and properties of the product is perceptible.

The claim is only allowed in the Swiss market.

Thomas Kunz, CEO Danone Dairy, said: “The possibility to exchange with the FOPH during the review process has been essential to understand the FOPH’s expectations. We hope to develop a similar approach with other regulatory agencies in the future.”

Previous claims and lawsuits

In 2010, Danone withdrew its digestion health claim for Activia to EFSA, saying it was waiting for the  Authority to clarify how the approval process works.

The company said in its release that the FOPH was using standards “very close to those used by the European Food Safety Authority” to grant its claim.

Danone last year settled a class action lawsuit in Canada relating to claims made on Activia yogurt labels, It’s US subsidiary, Dannon, settled an identical lawsuit in the US in September 2009.

In December 2010, Dannon also agreed to pay an additional $21m to 39 state attorneys in relation to their work with the US Federal Trade Commission, which filed the initial lawsuit.

Related products

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Balancing Innovation and Risk in Sports Nutrition Ingredients
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars