Markets & trends

Expo West highlights Climate Day for sustainable innovation

Expo West highlights Climate Day for sustainable innovation

By Cassandra Stern

The upcoming Expo West natural products tradeshow will inlcude a full day of workshops on climate risk assessment and scaling sustainability initiatives, culminating in a networking fair and awards ceremony recognizing leadership in net-zero climate...

What’s at stake for Danone in 2026?

What’s at stake for Danone in 2026?

By Teodora Lyubomirova

From maintaining growth in protein and specialized nutrition to propping up plant-based and creamers, here’s what Danone must focus on

Elénzia launches NPD targeting gut barrier mucosal support

Elénzia launches NPD targeting gut barrier mucosal support

By Louisa Richards

Elénzia FIX is a gut health supplement marketed as “targeted mucosal support” to repair and protect the gut barrier, reflecting a growing interest in gut barrier integrity and postbiotics as alternatives to probiotics.

Fiber sells – when shoppers can find it

Fiber sells – when shoppers can find it

By Elizabeth Crawford

Americans want more fiber but don’t know where to find it – opening the door for clearer claims, education and better-tasting products, according to a survey by the International Food Information Council

The evolution of sports nutrition to active and now performance

The evolution of sports nutrition to active and now performance

By Stephen Daniells

The mainstreaming of the sports nutrition category to active, everyday performance that encompasses physical, cognitive, weight management and longevity is powering much of the growth and evolution of the entire dietary supplements industry.

Brain gains: How nootropics are reshaping sports nutrition

Brain gains: How nootropics are reshaping sports nutrition

By Lauren Nicolle

The sports nutrition sector is experiencing notable growth in the use of brain-boosting ingredients—known as nootropics—as brands respond to rising demand for products that support both physical and cognitive performance among athletes and active consumers.

The IPA World Congress + Probiota: One week to go!

The IPA World Congress + Probiota: One week to go!

The highlight of the microbiome health industry calendar, this year’s Probiota conference (Feb. 11-13) will provide its unrivalled mix of world-leading expert presentations, inspiring roundtables, innovative pioneers and unmissable networking opportunities.

Nutrafol debuts formula tailored for men aged 50+

Nutrafol debuts formula tailored for men aged 50+

By Cassandra Stern

Haircare supplement brand Nutrafol has launched its first life-stage-specific formula for men, marking nearly a decade since the company innovated in the men’s supplement category.

Mintel report: Functional ingredients to watch in 2026

Mintel report: Functional ingredients to watch in 2026

By Cassandra Stern

Recovery, cognitive performance and skin health are increasingly shaping how U.S. consumers think about wellness and how they expect functional ingredients to show up in everyday products.