SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Read more breaking news

 

 

Dr Jeff Bland: ‘The future of dietary supplements is to marry itself into this scientific wellness revolution’

By Stephen Daniells+

03-Nov-2016
Last updated on 03-Nov-2016 at 15:31 GMT2016-11-03T15:31:17Z

Dr Jeff Bland: ‘The future of dietary supplements is to marry itself into this scientific wellness revolution’

Technological advances, from genomic testing to real-time data collection from wearables, will open up new opportunities for dietary supplements as wellness moves from a disease-centric to a health-centric model, says Dr Jeffrey Bland.

Speaking with NutraIngredients-USA at the Personalized Lifestyle Medicine Institute’s recent 4th Annual Thought Leaders Consortium in Phoenix, AZ Dr Bland gave us his insights into where dietary supplements fit into the brave new world of personalization.

“As we’re beginning to understand in real time how a person is functioning with this new technology that’s available of wearables and biometrics, we’ll have the opportunity to fine tune on a continuous basis a person’s health, which then gets into lifestyle principles, diet, exercise – these are modifiable things – and nutritional supplements,” said Dr Bland.

“I see the future of nutritional supplements becoming science based around ‘scientific wellness’ that is going to depend upon these new technologies, and moves away from a disease-centric model into a health-centric position.

“I think the future of the dietary supplement industry is to marry itself into this scientific wellness revolution.”

The regulatory issue

But while the science takes massive leaps forward every year, the technology becomes more accurate, more rapid, and more affordable, investment flows and consumers gain better understanding of the possibilities, the potential stick in the spokes are the regulators.

“One of the barriers we’re seeing that retards the acceptance and development of this concept of scientific wellness is the whole nature of the regulatory framework that is still caught up in the disease-centric pharmaceutical model,” explained Dr Bland. “I think however we’re seeing a significant transition in this bifurcation between food and drug, which seems like a synthetic boundary as the science develops, because we now recognize within food are all kinds of bioactive principles that modulate human physiology in ways that are very different from the ways we thought of food 50 years ago. I think we’re now seeing the science becoming so overwhelming that the structural impediment called the regulatory agencies are going to transition by new blood coming in.

“I am absolutely confident that we will see structural changes within the regulatory framework that are going to be consistent with the real new truth that is appearing in this whole field of discovery.” 

Related products

Probiota Insights: Is a probiotic EFSA claim possible?

Probiota Insights: Is a probiotic EFSA claim possible?

We've seen hundreds of rejections in the past 10 years. But industry remains bullish...

Probiota Insights: What have the last five years taught us about probiotics?

Probiota Insights: What have the last five years taught us about probiotics?

There has been a revolution in technology. But what do we now know about...

Can prebiotics rival drugs for exercise-induced asthma?

Can prebiotics rival drugs for exercise-induced asthma?

Dr Neil Williams

Lecturer in Exercise Physiology and Nutrition, Nottingham Trent University

All mouth and some action: Oral probiotics still in infancy but promise is there

All mouth and some action: Oral probiotics still in infancy but promise is there

Dr Mette Kristine Keller

Assistant Professor , University of Copenhagen

Making a deposit: Faecal biobanks have ‘great potential’

Making a deposit: Faecal biobanks have ‘great potential’

Dr Tom Van de Wiele

Associate Professor, Ghent University

VIDEO: Meet Ms Ugene, the state-of-the-art Singapore robot testing TCM and food products

VIDEO: Meet Ms Ugene, the state-of-the-art Singapore robot testing TCM and food products

No errors, no mood swings, no sick leave, and she can process three sets...

Probiota Insights: Does the prebiotic definition need reworking?

Probiota Insights: Does the prebiotic definition need reworking?

Professor Bob Rastall

University of Reading

 ketone research attracts  elite sportspeople teams

'20 to 30 elite sportspeople/teams' involved in ketone research

Kieran Clarke

Professor of physiological biochemistry, University of Oxford

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

EFSA’s Bernhard Url: Science should reserve one private room for open debate

EFSA’s Bernhard Url: Science should reserve one private room for open debate

Since taking the European Food Safety Authority (EFSA) throne last summer, Dr Bernhard Url has become...

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Fytexia
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Indena
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Capsugel
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Ingredion
Balancing Innovation and Risk in Sports Nutrition Ingredients
NSF-International
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Roquette
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars