SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

Headlines > Regulation

Loading...
Exclusive interview

Beneo board: “Let us not forget that functional food responds to a clear demand of the consumer”

By Shane Starling , 20-Dec-2011
Last updated on 20-Dec-2011 at 14:42 GMT

In the first part of this exclusive interview, Beneo Group executive board member, Yves Servotte, explains how European Union health claim rules have informed strategic thinking at one of Europe’s biggest and most vocal ingredient vendors.

Servotte explained why his company will continue to battle for change in the interpretation of the nutrition and health claims regulation (NHCR), a regulation whose intentions he believes, “are not necessarily in line with the results”.

“It was a good initiative by the European Community to bring some law and order in the health claims and with the results that we have today it is clear that we have to adjust here and there a part of our strategy,” he reflected.

“What we definitely will not change is our belief in health and functional food products. We believe we have excellent studies demonstrating the advantages of our ingredients in the gut healthy area. But on the other hand we will cope with the legislation and adjust our communication until we have new files applied in Europe.”

He said establishing the Beneo Institute in late 2009 to share nutrition science developments and scrutinise regulatory insights in the food sector was part of the long view the Belgian firm took of the changing face of the European industry, and its role within it.

“It was a strategic decision by the company that we want to be an active player in the world of functional foods. Secondly it was also a clear decision that we are aware that in order to develop this market of functional food that a lot of efforts are still necessary.”

“…there is still time needed for further discussion…”

It has realised that a lot of those efforts need to be in the area of communication, of raising its own voice and that of the industry – of engaging in lobbying.

“It is clear that between the stakeholders there is still time needed for further discussion,” Servotte said.

We are of the opinion that the intentions of the legislation are not necessarily in line with the results. And so we will be a constructive partner.”

“We will work with the legislators, consumers and other companies wanting to be active in functional food and making sure that we find the compromise which is on one hand protecting the consumer, but on the other hand making possible that innovation has a chance in the food industry and functional food is clearly one of those domains where the food industry is waiting for. Let us not forget that functional food responds to a clear demand of the consumer.”

“We have issues like obesity, like constipation, where people in the industrialised world are looking for adapted food products. That’s what it’s all about and that’s what we want to contribute to.”

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Related products

Beauty chocolate: Astaxanthin in functional confectionery

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

Efrat Kat

Director of marketing and sales, Algatechnologies

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director, Holger Riemensperger, Frutarom general manager,...

Diet and cancer: Polyphenol trial data suggests significant clinical benefit for prostate cancer

Diet and cancer: Polyphenol trial data suggests significant clinical benefit for prostate cancer

Professor Robert Thomas

Consultant oncologist, Addenbrooke's and Bedford, Cambridge University Hospital

Are doctors seeing the preventative eye health potential of carotenoids?

Are doctors seeing the preventative eye health potential of carotenoids?

James Stringham

Research doctor, University of Georgia

Functional confectionery: What does the future hold?

Which big player will be first on functional confectionery scene?

Adrian Sagman

Vice president of international sales and marketing, Carmit Candy

Food science and technology conference wrap up

IFST conference paints ‘multi-coloured’ picture of food industry

The Institute of Food Science and Technology’s Jubilee conference offered something for everyone involved...

Grey zone around health claims in ‘commercial communication’

You talkin’ to me? The grey zone around health claims in ‘commercial communication’

Georgia Taylor

Marketing and claims advisor , Leatherhead

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

Saturated fats may not cause heart disease: Researcher

Saturated fats may not cause heart disease: Researcher

Prof. Philippe Legrand

Director of the biochemistry laboratory, Agrocampus Ouest

GM camelina matches fish oil omega-3 levels

The road to fish-oil equivalent GM camelina

Rothamsted Research has achieved omega-3 levels comparable to fish oil in its first GM...

Russian embargo impact on Arla whey and lactose interests 'minimal'

Russian embargo impact on Arla whey and lactose interests 'minimal': CEO

Henrik Andersen

Chief Executive Officer, Arla Foods Ingredients

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

'It's business as usual': Davisco Foods on Agropur takeover

'It's business as usual': Davisco Foods on Agropur takeover

Polly Olson

Vice President of Business Development, Davisco Foods International

All diets work if you stick to them: Research

Little difference between diets, it's the sticking that counts: Research

Dr Bradley Johnston

senior scientist, the Hospital for Sick Children's Research Institute

CO YO Coconut Milk Ice Cream alternative dairy

CO YO launches coconut milk ice cream after demand soars for alternative dairy

Start-up company Planet Coconut has seen an increase in demand for its CO YO...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Key Industry Events

 

Access all events listing

Our events, Events from partners...