Breaking News on Supplements & Nutrition - EuropeUS edition

Headlines > Regulation

Loading...
Exclusive interview

Beneo board: “Let us not forget that functional food responds to a clear demand of the consumer”

By Shane Starling , 20-Dec-2011
Last updated the 20-Dec-2011 at 14:42 GMT

In the first part of this exclusive interview, Beneo Group executive board member, Yves Servotte, explains how European Union health claim rules have informed strategic thinking at one of Europe’s biggest and most vocal ingredient vendors.

Servotte explained why his company will continue to battle for change in the interpretation of the nutrition and health claims regulation (NHCR), a regulation whose intentions he believes, “are not necessarily in line with the results”.

“It was a good initiative by the European Community to bring some law and order in the health claims and with the results that we have today it is clear that we have to adjust here and there a part of our strategy,” he reflected.

“What we definitely will not change is our belief in health and functional food products. We believe we have excellent studies demonstrating the advantages of our ingredients in the gut healthy area. But on the other hand we will cope with the legislation and adjust our communication until we have new files applied in Europe.”

He said establishing the Beneo Institute in late 2009 to share nutrition science developments and scrutinise regulatory insights in the food sector was part of the long view the Belgian firm took of the changing face of the European industry, and its role within it.

“It was a strategic decision by the company that we want to be an active player in the world of functional foods. Secondly it was also a clear decision that we are aware that in order to develop this market of functional food that a lot of efforts are still necessary.”

“…there is still time needed for further discussion…”

It has realised that a lot of those efforts need to be in the area of communication, of raising its own voice and that of the industry – of engaging in lobbying.

“It is clear that between the stakeholders there is still time needed for further discussion,” Servotte said.

We are of the opinion that the intentions of the legislation are not necessarily in line with the results. And so we will be a constructive partner.”

“We will work with the legislators, consumers and other companies wanting to be active in functional food and making sure that we find the compromise which is on one hand protecting the consumer, but on the other hand making possible that innovation has a chance in the food industry and functional food is clearly one of those domains where the food industry is waiting for. Let us not forget that functional food responds to a clear demand of the consumer.”

“We have issues like obesity, like constipation, where people in the industrialised world are looking for adapted food products. That’s what it’s all about and that’s what we want to contribute to.”

Related products

Beauty chocolate: Astaxanthin in functional confectionery

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

Efrat Kat

Director of marketing and sales, Algatechnologies

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director, Holger Riemensperger, Frutarom general manager,...

Diet and cancer: Polyphenol trial data suggests significant clinical benefit for prostate cancer

Diet and cancer: Polyphenol trial data suggests significant clinical benefit for prostate cancer

Professor Robert Thomas

Consultant oncologist, Addenbrooke's and Bedford, Cambridge University Hospital

Are doctors seeing the preventative eye health potential of carotenoids?

Are doctors seeing the preventative eye health potential of carotenoids?

James Stringham

Research doctor, University of Georgia

Functional confectionery: What does the future hold?

Which big player will be first on functional confectionery scene?

Adrian Sagman

Vice president of international sales and marketing, Carmit Candy

Food science and technology conference wrap up

IFST conference paints ‘multi-coloured’ picture of food industry

The Institute of Food Science and Technology’s Jubilee conference offered something for everyone involved...

Grey zone around health claims in ‘commercial communication’

You talkin’ to me? The grey zone around health claims in ‘commercial communication’

Georgia Taylor

Marketing and claims advisor , Leatherhead

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

Sainsbury's listings at 19, sports drinks at 24: Overly comes of age

Sainsbury's listings at 19, a sports drink launch at 24: Overly entrepreneur on guessing Justin King's email and casting off wide-eyed innocence

Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic...

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Psychobiotics can feed gut-brain health axis: 'It’s really an exciting frontier,' says professor

Professor John Cryan

Chair and head of the Department of Anatomy and Neuroscience,...

Candy innovation: Miniature, flavors but little on health, Euromonitor

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

For the most part, confectioners have continued to innovate in known areas like flavor,...

EC gives thumbs up to €6m PlantLIBRA botanicals project. But will there be more?

EC gives thumbs up to €6m PlantLIBRA botanicals project. But will there be more?

Dieter Brigitta, at the Directorate-General for Research and Innovation in...

Research programme officer , Directorate-General for Research and Innovation, European Commission

Ingredia Benexia omega-3 chia oil: EFSA approval will boil storm

Ingredia: Chia oil to boil bigger storm in Europe thanks to claims

Europe's rubber stamp on Ingredia’s Benexia chia oil, expected in June, will heat up...

EU chia oil approval will open up 'limited' dairy use: Ingredia

EU chia oil approval will open up 'limited' dairy use: Ingredia

Aurélie Vromaine

Product Manager, Ingredia Nutritional

Don't focus simply on Neomil 1 infant formula caesarean claims: Rontis

Don't focus simply on Neomil 1 infant formula caesarean claims: Rontis

Zoe Konstantinidou

Product Manager, Nutrition Division, Rontis

EU-backed metabolic syndrome project has health claim wins in sight

EU-backed metabolic syndrome project has health claim wins in sight

Nick Henson

Associate director, International Food Network (IFN)

Key Industry Events

On demand Supplier Webinars

Vitamin E and the latest science opens
DSM Nutritional Products
All supplier webinars