SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

News > Suppliers

Read more breaking news

 

 
Dispatches from Israel

Mycolivia develops mushroom-derived health supplements

1 commentBy Rod Addy , 26-Jun-2012
Last updated on 27-Jun-2012 at 05:23 GMT2012-06-27T05:23:28Z

Mycolivia develops supplements from reiki and shitake mushrooms
Mycolivia develops supplements from reiki and shitake mushrooms
Loading...

Israeli firm Mycolivia has developed a range of mushroom-derived health supplements, challenging the thriving market for such products in China.

The start-up firm uses ingredients derived from mushrooms such as reiki and shitake to create supplements offering a wide variety of health benefits. They include resisting the effects of ageing, boosting libido and anti-carcinogenic properties.

In this exclusive interview, chief executive Jacob Cohen tells NutraIngredients the company has conducted extensive work with Chinese companies to understand how they cultivate mushrooms.

He claims Mycolivia now operates higher standards of cultivation than many companies in China. The process involves keeping the mushrooms free of outside contamination in an environment in which factors such as humidity and temperature are strictly controlled.

Cohen says the medicinal properties of mushrooms have been recognised by Far Eastern cultures for thousands of years. However, he says despite many studies, some parts of the world have been slow to embrace this and remain suspicious of products claiming to be virtual cure-alls.

1 comment (Comments are now closed)

not suprising

medicinal mushrooms are cultivated in China and Korea in very high quality, i can tell you that in the area of biotech and mushroom processing the Chinese are good, but not innovative.
you will find that Israel has very good minds in the medicinal mushroom research... surprising, i know but its still the case. also few companies in china specialize on medicinal mushrooms prepossessing alone, most of them buy mushrooms and process them as any other herb, and usually offer also other plants and processed foods, while mushrooms require its own specialty. you can count those Chinese medicinal mushroom companies on one hand, and a short visit in the factories will reveal they are quite uniform, and quite alike.
it doesn't mean Chinese products are not good, but they are not made equal.

Report abuse

Posted by Sholi
25 July 2012 | 14h172012-07-25T14:17:00Z

Related products

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this...

Shifting demands: Where will the growth in healthy foods come from?

Shifting demands: Where will the growth in healthy foods come from?

With an ever increasing consumer demand for healthier food products, many within the industry...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Is personalised nutrition about to go public in a big way?

Is personalised nutrition about to go public in a big way?

Radek Sali, CEO,Swisse Wellness;

François Scheffler, head, BASF human nutrition;, Loren Israelsen, president, United...

Who is responsible for battling the big issues in food?

Who is responsible for battling the big issues in food?

From obesity to malnutrition and water scarcity, the world is facing an ever-growing number...

Newly available oilseed species features 'game changing' SDA content

Newly available oilseed species features 'game changing' SDA content

A new, more efficient form of plant-based omega-3s is coming to market in the...

Biased by industry? Do academic and business collaborations work?

Biased by industry? Do academic and business collaborations work?

Like many areas of nutrition research, probiotic and prebiotic science relies on strong collaboration...

Expert insights: What is the future for probiotics and prebiotics?

Expert insights: What is the future for probiotics and prebiotics?

Probiotics, prebiotics, and microbiome science are big business, and already generate a great deal...

Game on: Probiotics & sports performance

Game on: Probiotics & sports performance

Dr Ralf Jäger

Co-founder and partner, Increnovo

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

Yakult and leading academics expressed frustration at what they see as unfair and opaque...