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Pharma vitamins are the next big thing: DSM

By Shane Starling+

19-Oct-2016
Last updated on 20-Oct-2016 at 18:32 GMT2016-10-20T18:32:50Z

'Big pharma is coming to vitamins.' ©iStock
'Big pharma is coming to vitamins.' ©iStock

DSM’s president of nutrition and health says high-dose vitamin and mineral products marketed via pharma channels are growing rapidly.

“Vitamins and minerals in pharmaceutical applications are coming fast,” André Bos told us, in reference to firms the world’s biggest nutrient supplier was working with – and the macro-trend of governments cutting back on unsustainable healthcare costs as chronic diseases like diabetes and obesity spiral around the world.

He said a constant was widespread micronutrient deficiencies and that higher-dose products were gaining appeal to bridge them – along with food supplements and regular food.

A greater use of vitamin and mineral products in hospitals was one example, with more hospitals in Japan and China giving patients vitamin C for instance to boost immune systems.

André Bos

“The world needs to reduce healthcare costs,” Bos said. “It’s a new era for vitamins. We are engaged in some trials, we are working with start-ups, because the big pharma companies need a lot of data – they need the drug master file.”

“But the trend is clear – big pharma is coming to vitamins. It’s a fascinating arena.”

Dutch-Swiss DSM had sales of about €4bn in the first half of 2016.

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