Videos

NutraWomen Wednesday:  Rosie Goldwasser, founder of More Than Matcha

NutraWomen Wednesday: Rosie Goldwasser, founder of More Than Matcha

By Danielle Masterson

After struggling with anxiety and sleep disruption from coffee, Rosie Goldwasser, founder of More Than Matcha, discovered the calming L-theanine effects of matcha and never looked back. After trading in coffee for matcha, she recognized a gap in the...

Editor to editor: Key takeaways from Expo West 2026

Editor to editor: Key takeaways from Expo West 2026

Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...

Listen: NI exclusive with Checkerspot CTO on POA innovation

Listen: NI exclusive with Checkerspot CTO on POA innovation

By Cassandra Stern

A study published this week outlines efforts to make palmitoleic acid (POA) more commercially viable, outlining a fermentation-based production route that could help address ongoing supply and consistency issues.

Fueling the NFL: A look inside elite sports nutrition strategies

Fueling the NFL: A look inside elite sports nutrition strategies

By Danielle Masterson

Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...

Trendspotting with SPINS: Protein, creatine take over Expo West 2026

Trendspotting with SPINS: Protein, creatine take over Expo West 2026

By Danielle Masterson

With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at the trade show—and it’s all about convenience meeting innovation.

UCSD launches first human milk analytics hub

UCSD launches first human milk analytics hub

By Stephen Daniells

The Human Milk Institute at UC San Diego has announced the first-of-its-kind analytical hub for human milk: The Milk Analytics Core, which aims to close critical knowledge gaps, investigate bioactive molecules in milk and inform ingredient innovation.

The Vitamin Shoppe president talks big trends and growth areas

The Vitamin Shoppe president talks big trends and growth areas

2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...

How A.I. is accelerating probiotic R&D processes

How A.I. is accelerating probiotic R&D processes

By Stephen Daniells

Machine learning and robotics could accelerate a two-year probiotic development process to four to five months, with a recent presentation at the IPA World Congress + Probiota highlighting the potential of this disruptive technology for strain optimization.

The growing role of toxicology in dietary supplement safety

The growing role of toxicology in dietary supplement safety

By Danielle Masterson

As regulatory enforcement and consumer awareness around dietary supplements continue to grow, manufacturers are under increasing pressure to demonstrate safety. At NOW Foods, that commitment includes employing a dedicated toxicologist, a role that...

NutraWomen Wednesday:  Helen Christoni, Co-Creator, Make Time Wellness

NutraWomen Wednesday: Helen Christoni, Co-Creator, Make Time Wellness

By Danielle Masterson

When Helen Christoni watched her grandmother struggle with late-stage Alzheimer’s and her mother-in-law battle frontal temporal dementia, she uncovered a startling truth that would change her life’s direction. One in five women face Alzheimer’s risk...

SPINS: Protein still reigns but fiber, hormone support gain momentum

SPINS: Protein still reigns but fiber, hormone support gain momentum

By Danielle Masterson

Scott Dicker, senior director of market insights, SPINS, stepped away from the Sports & Active Nutrition Summit to share that active nutrition and performance supplements have led the vitamins and supplements category for the fifth consecutive year,...

NutraWomen Wednesday: Julie Dennis Fox, National Educator, Piping Rock

NutraWomen Wednesday: Julie Dennis Fox, National Educator, Piping Rock

By Danielle Masterson

When Julie Dennis Fox stumbled upon a Goldenseal (Hydrastis canadensis) pamphlet as a teenager in Los Angeles, something clicked. The plant’s chemical constituents and history of traditional use sparked a commitment that would shape her entire career.