Evanium uncovers dual encapsulation tech at Vitafoods
The creators of next-gen dual encapsulation technology Optisolv enjoyed their premier exhibition at Vitafoods this year after seven years of working behind closed lab doors.
Videos
From lifespan to cellspan: How dsm-firmenich is reframing longevity innovation
Longevity and healthspan have emerged as a key theme across the nutraceutical industry, and dsm-firmenich is positioning itself at the forefront of this shift, presenting a science-led approach grounded in the biology of aging.
NutraWomen Wednesday: Lindsay Ostenson, SVP & GM of Core/Targeted Brands and Creative Services at The Better Being Co.
The Better Being Co. executive Lindsay Ostenson says authenticity, research and adaptability have been central to her leadership journey in the wellness industry. The SVP and GM of core targeted brands and creative services reflected on her career path,...
Europe’s functional mushroom trend expands beyond Chaga and Cordyceps
Functional mushrooms stepped beyond the supplement aisle and onto the wider functional food and beverage stage at the recent Vitafoods tradeshow in Barcelona.
May Launch Pad: Energy, portability and skin for the win
This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.
Influencer-led education: Inside Balchem’s new consumer awareness strategy
Balchem is capitalizing on the positive results it has seen through consumer-facing marketing, now actively partnering with social media influencers to spread the word about its flagship ingredients.
Vitamin Shoppe COO on omnichannel and AI opportunities
The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.
Women’s health award winner aims to set new standard for microbiome support in pregnancy
PharmExtracta’s precision probiotic iNatal has been recognized for delivering a “much-needed, scientifically grounded solution” which supports women during pregnancy.
NutraWomen Wednesday: Kimberly Summers, Fractional CXO
With over a decade in the nutraceutical industry, Kimberly Summers offers a unique skillset: fractional CXO strategy, leadership rooted in self awareness and a passion for advancing women’s health.
Trendspotting at Vitafoods Europe: Mashups, hybrids and the industry’s new pillars
From hybrid ‘mashups’ and functional gummies to creatine’s mainstream expansion and mounting pressure on whey protein supply, Nick Morgan, managing director of Nutrition Integrated, shared insights on the biggest trends shaping Vitafoods Europe 2026.
Educate, entertain, or be out of the game: Marketing award winner reveals top social media tips
If you want to build a brand following on social media, you have to do one of two things–entertain or educate.
NutraWomen Wednesday: Junghwa Detlefsen, co-founder and CEO of Wholesome Story
Junghwa Detlefsen, co-founder and CEO of Wholesome Story, credits her journey into women’s hormonal health to her postpartum experience. She discovered that motherhood provided invaluable empathy and understanding that professional knowledge alone could...
Behind the scenes tour: From ingredients to the shelf
A recent tour through several facilities in Tempe, Arizona, offered a behind-the-scenes look at the dietary supplement industry. From raw ingredient sourcing and testing to formulation, manufacturing and finished products, what ultimately reaches store...
NutraWomen Wednesday: Amy McKelvey, founder of Her Vital Way
Amy McKelvey founded Her Vital Way to bring a personal and purpose-driven approach to wellness rooted in herbalism and consumer connection.
FDA flags eBay listing over GLP-1 claims in rare warning letter
The U.S. Food and Drug Administration (FDA) rarely goes after eBay sellers, which is exactly why it caught Asa Waldstein’s eye.
New study shows ashwagandha supports women’s stress, sleep and brain health
From stress and sleep to brain fog, more women are turning to adaptogens for support—but until recently, clinical data specific to female populations has been limited. A new all-female study by Arjuna Natural aims to help close that gap by examining the...
April Launch Pad: Personalized wellness, ingestible beauty and gut health
From beauty-from-within to hydration to microplastic defense and next-gen energy formats, this month’s launches highlight how brands are rethinking everyday wellness with more targeted, lifestyle-driven solutions.
NutraWomen Wednesday: Catalina Fernández de Ana Portela, founder of Hifas de Terra
Being raised in a family of mycology researchers in Spain helped shape Dr. Catalina Fernández de Ana Portela’s 25-year career studying medicinal fungi.
Where AI meets the Aisle: How The Vitamin Shoppe is reinventing supplement retail
On Manhattan’s Upper East Side, The Vitamin Shoppe is using AI and personalization to test what the future of supplement retail could look like.
NutraWomen Wednesday: Ewa Hudson, Director of Insights, Lumina Intelligence
The mentor, advocate and mother details her work on closing the women’s health gap in clinical research and nutraceuticals.
Dietary Supplement Listing Bill introduced in the House
A first-term member of Congress has introduced the Dietary Supplement Listing Act of 2026 in the U.S. House of Representatives to require dietary supplement manufacturers to list their products with the Food and Drug Administration (FDA).
Saanroo expands Levagen+ research into companion animal health
The wellness ingredient company revealed findings from a new study at SupplySide Connect New Jersey. The research marks Saanroo’s first published companion animal clinical study of Levagen + .
‘Not as bad as the media says’: Future Nutra Foundation pushes transparency via new testing initiative
Transparency is taking center stage in the supplement industry and the Future Nutra Foundation is launching an effort to independently test products off the shelf and make those results publicly accessible.
NutraWomen Wednesday: Rosie Goldwasser, founder of More Than Matcha
After struggling with anxiety and sleep disruption from coffee, Rosie Goldwasser, founder of More Than Matcha, discovered the calming L-theanine effects of matcha and never looked back. After trading in coffee for matcha, she recognized a gap in the...
Can biopeptides reclaim weight loss from GLP‑1 drugs?
As GLP‑1 drugs reshape how people eat, food‑based bioactive peptides are emerging as a potential way to support satiety before, during and after drug use
‘Industry must rethink creatine messaging for women’: Dr. Sue Kleiner
While creatine remains strongly associated with male bodybuilding and strength sports, the bigger issue may not be consumer resistance, but industry assumptions...
Editor to editor: Key takeaways from Expo West 2026
Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...
NutraWomen Wednesday: Anna Harshman, VP of Impact and Development at WishGarden Herbs
After growing up surrounded by herbalism, Anna Harshman, VP of Impact and Development at WishGarden Herbs would later go onto carve out her own role in the family business.
SANS 2026: State-level rules and class action trends raise new stakes for supplement brands
Dietary supplement companies may be focused on FDA activity in Washington, but at the Sports & Active Nutrition Summit (SANS), Rend Al‑Mondhiry, partner at Amin Wasserman Gurnani LLP, warned that some of the major risks are emerging much closer to home.
March Launch Pad: Biotics, hormonal health and cellular energy lead the way
This month’s offerings point to a shift from single-benefit solutions toward more integrated, system-wide support.
Sports nutrition cannot rely on efficacy alone as flavor expectations rise, says Nutrabolt VP
Flavor has moved up the priority list in sports and active nutrition product development as rising consumer expectations affect formulation strategy across the category, according to Nutrabolt VP of product development Frank DiLorenzo.
NutraWomen Wednesday: Julie Daoust of the Functional Mushroom Council and M2 Ingredients
Julie Daoust, co-founder of the Functional Mushroom Council and chief science officer at M2 Ingredients, reflects on how a childhood spent foraging with her grandparents evolved into a career bridging science and industry.
Women are redefining sports nutrition—and GNC is paying attention
After more than two decades at GNC, Rachel Jones, RDN, has had a front-row seat to one of the most significant shifts in sports nutrition: the rise of the female consumer.
Creatine lawsuits, peptide pitfalls and GLP-1 risks take center stage at SANS
At the Sports & Active Nutrition Summit in San Diego, attorney Amber Littlejohn highlighted a growing set of regulatory challenges facing brands as innovation accelerates across sports nutrition and adjacent categories.
Listen: NI exclusive with Checkerspot CTO on POA innovation
A study published this week outlines efforts to make palmitoleic acid (POA) more commercially viable, outlining a fermentation-based production route that could help address ongoing supply and consistency issues.
Deadline extended for the NutraIngredients-USA Awards!
For those who haven’t submitted yet, time is on your side.
CPG Radar updates accelerate white space identification and time-to-market
AI-driven insights provider CPG Radar is continuing to hone its platform to streamline and accelerate innovation processes that take into account science, claims, consumer sentiment and more.
Rewriting weight management: GLP-1s, TikTok and the shift to metabolic health
At the Weight Management Summit, NIQ’s Sherry Frey described how shifting consumer behaviors, GLP-1 medications and the rise of social commerce are reshaping not just weight management, but the broader wellness landscape.
Women’s health: Are we entering an era of physiology-first formulation?
From PMS support to menstrual health and athletic performance, women’s supplements are evolving—and so are the ingredients behind them. With new products featuring human-equivalent lactoferrin entering the market, the question is whether...
Fueling the NFL: A look inside elite sports nutrition strategies
Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...
Trendspotting with SPINS: Protein, creatine take over Expo West 2026
With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at the trade show—and it’s all about convenience meeting innovation.
NutraWomen Wednesday: Jess Haghani, founder and CEO, Lucille Health
Adults 65 and older make up 20% of the U.S. population, yet seniors only receive 1% of food and beverage innovation. Lucille Health is on a mission to close that gap.
State restrictions, emerging ingredients and GRAS: NPA outlines industry’s biggest policy challenges
From state-level sales restrictions to federal preemption efforts and mounting questions around emerging ingredients, the dietary supplement industry is facing one of its most complex policy moments.
UCSD launches first human milk analytics hub
The Human Milk Institute at UC San Diego has announced the first-of-its-kind analytical hub for human milk: The Milk Analytics Core, which aims to close critical knowledge gaps, investigate bioactive molecules in milk and inform ingredient innovation.
The Vitamin Shoppe president talks big trends and growth areas
2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...
Microbial intake may be a missing piece in modern diets
Dietary guidelines should factor in not just nutrients and vitamins but also the intake of live microorganisms, according to emerging evidence.
Could 2026 be the biggest year for dietary supplements since the introduction of GMPs?
With moves to close the self-GRAS “loophole”, plans to finally finalize the New Dietary Ingredient (NDI) guidance and talk of modernizing dietary supplement regulations, 2026 could be the biggest year since GMPs were introduced, says industry lawyer Ivan...
Culture shift: Could omics advances unlock the full potential of fermented foods?
Fermented foods have been part of the human diet for at least 10,000 years, but researchers are only just starting to understand the microbiomes found in these foods and their impact on health.
How A.I. is accelerating probiotic R&D processes
Machine learning and robotics could accelerate a two-year probiotic development process to four to five months, with a recent presentation at the IPA World Congress + Probiota highlighting the potential of this disruptive technology for strain optimization.