Danone offers organic fun for kids
French dairy giant Danone said that it wants to combine organic ingredients with "fun" and the known FruchtZwerge taste to appeal to kids.
Launching throughout Germany this September, the group is rolling out a bio variety of its FruchtZwerge brand in four flavours: strawberry, banana, raspberry and apricot.
The launch will be supported by an integrated marketing campaign, including television, radio and online content as well as point of sale promotion.
FruchtZwerge Bio products will be available in discount, hypermarket and supermarket channels with a recommended price of €1.59 for a pack of four yoghurts.
