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Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

News in brief

Bo & Pro gung-ho on no-dairy probiotic ice cream

Probi and food maker BoFood have inked a deal to use Probi’s probiotic strains in a vegetarian ice cream.

May 31 to June 2 2016, Chicago, Illinois. 270+ signed up

IPA & Probiota Americas partnership set to break records this week

Chicago will witness the biggest ever meeting of experts from the global pre- and probiotics industry, running today (May 31) until Thursday (June 2). The combined IPA World Congress and...

Gates Foundation backs African infant microbiota project

The Bill & Melinda Gates Foundation has signed a $100,000 (€89,485) cheque for academics from the University College Cork in Ireland to study the microbiota of infants in developing countries.

Gut-brain axis uses immune system to ‘talk,’ study shows

The gut microbiome and the brain communicate to each other via the immune system, a study has shown as researchers delve deeper into the so-called 'gut-brain axis'. 

dispatches from vitafoods 2016

IPA 'rebirth' sees probiotic membership surge

The International Probiotics Association (IPA) has seen a membership swell this year as old faces return and new faces come on board.

Yakult sees net sales growth

Japanese dairy products company Yakult has released its financial results for the year ending March 31, 2016, and they show an increase in net sales of 5.9%.

Experts react to ‘waste of money’ headlines against probiotics

A recent article posted on The Daily Beast went with the headline “Probiotics Are a Waste of Money for Healthy Adults.” The story itself is based on findings from a...

News in brief

Gut microbiome able to ‘pass on’ disease, study suggests

Gut bacteria implicated in the onset of obesity are able to survive outside the human body, raising suggestions this bacteria could be transferred from person to person, a study has...

Canadian marketing guru's research drills down to the very words that motivate consumers

Words are powerful, and finding out what words consumers use to describe natural and organic products is one of the insights provided by Canadian marketing guru Ryan Benn on Thursday.

News in brief

Algae Life Sciences announces 239 structure/function claims

The claims relate to the company’s AstaZine Natural Astaxanthin product, which is extracted from certified organic Haematococcus pluvialis microalgae.

HK scientists find probiotic mix's benefits in liver cancer treatment

Hong Kong researchers have developed a novel probiotic mixture that may have potential therapeutic effects on liver cancer.

Consequences of a high-fat diet countered by grape polyphenols: Study

Consuming grapes can help offset some of the negative metabolic effects of consuming a high-fat, American-style diet, two studies have concluded. 

Spanish company files for mastitis probiotic health claim

The Spanish firm Biosearch Life has filed for a health claim linking a probiotic strain with the reduced risk of painful inflammation of the breast during breastfeeding.

Coconut and kefir: Rhythm's fermented drinks

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

Rhythm Health believes its coconut-based kefir beverages and snacks can be the ‘natural successor’ to the current drinks for digestive health on shelves, because its products also tap into consumer...

3 years, 3 countries, 222 children: Big gut data tracks impact of hygiene on microbiome

Gut microbiome development in the early stages of life may explain the rise in autoimmune diseases such as diabetes and multiple sclerosis, a study reports.  

Crowdsourcing control: Don’t make it a free for all, warn researchers

With momentum building for crowdsourcing and funding as a platform for nutrition research, scientists warn that greater control may be needed to safeguard the quality and validity of such studies. ...

Breaking news

Gut flora composition linked to health, diet, and lifestyle, pioneering population study reveals

In one of the first population-wide studies on gut flora variation, a distinct link between gut bacteria and health, diet, and lifestyle, has been established.

Probi makes medical moves with its largest distribution deal to date

Swedish probiotic supplier Probi has signed its largest distribution agreement to date in an 18-country deal with French pharmaceutical firm Ipsen.

Our stool frequency claim may not be sexy – but it adds credibility to empty slogans: BENEO

A survey of over 1,000 consumers in the UK and Spain has helped German ingredients giant BENEO join the dots between its EFSA-approved stool frequency health claim on paper and...

Probiotics expert: 'Disband EFSA' and end destructive category confusion

A leading probiotics academic has called for EFSA to be “disbanded” saying that the effect of the EU’s central food science agency’s treatment of probiotic claims has been “confusion in Europe”, and that the...

Bridging the brain-body gap: How the ‘thinking’ gut influences mental well-being

As knowledge of the gut and brain relationship develops, the use of probiotics and prebiotics could open up new ways to shape mood and well-being, according to a prominent nutrition...

1000 Holland & Barrett franchise stores to open in India

Health and nutrition retailer Holland & Barrett has secured a £20m (€25.44m) deal with Indian hospital chain Apollo Hospitals, an agreement which will see 1000 franchise stores open across India...

Canadian gov backs 40 centime probiotics to reach 1m Africans; invests €1.25m

A 40-centime probiotic powder sachet project that is permitting people to make 100 litres of nutrient-rich probiotic yoghurt or milk is boosting infant and child nutrition across sub-Saharan Africa, and...

Breastfed, lunch & dinner: Breast milk the ‘ultimate personalised medicine,’ say researchers

Cracking the complex makeup of breast milk brings to light multiple health benefits that make breast milk the ultimate personalised medicine, a review says.