Most Australian consumers are still not ready to believe the claims made by probiotic products, despite a steady and growing interest in their value for improving digestive health, according to Datamonitor.
The superfood and drink market is expected to almost double in the
ten year period up to 2011, says a report published today, with soy
products and exotic fruits leading the charge.
The value of the European functional foods market is a mere
fraction of the US market, according to a new report from
Datamonitor that highlights untapped potential in the continent.
Supplement marketers seem to be taking notice of the growing trend
towards vegetarianism, bringing more products to market that do not
contain animal-derived ingredients.
Ten mega trends stretching from age to individualism will determine
the success and shape of any new products to hit the market in the
near future, claims market analysts Datamonitor.
Evidence backing the antioxidant powers of natural cocoa could
bring new opportunities for confectionery firms looking to boost
slacking sales in a saturated market, reports Lindsey Partos
.
Missing breakfast has been shown to raise cholesterol levels and
reduce the body's response to insulin in a small study that raises
concern for the increasing numbers of people that skip the first
meal of the day.
Germany is Europe's largest soft drink market with the UK following
fast behind, reports a new study that predicts consumption will
soar to 186 litres per person per year by 2007.
The UK's fourth biggest supermarket may introduce special labelling
for its low-carb products, reported market research firm
Datamonitor this week, which could spark a wave of diet-related
marketing.
Britain is increasingly becoming a nation of extremes, with the gap
between the very rich and very poor, and the overweight and
underweight, becoming wider every year - all of which has
implications for the nation's food and...
Food and drink manufacturers are facing tougher competition as
category boundaries are blurred with the addition of beauty
ingredients to a range of foodstuffs, claims a new report.
Eating in between mealtimes is fundamentally ingrained in
Europeans' eating habits, claims a new report that should encourage
manufacturers of healthy snacks.
Nestlé's strategy for exploiting the functional food opportunity
seems to rest in careful partnerships with other top FMCG
companies. By aligning its interests in nutraceuticals with other
partners it can spread risk, speed up...
Women are becoming the most attractive target audience for
healthcare companies, claims a new report from market analysts
Datamonitor. A combination of increasing Internet access, a general
interest in health issues among women, along...
The diet foods market across Europe continues to grow, but
increasing consumer disillusionment about the effectiveness of
dieting could curb growth in the future unless manufacturers and
retailers get the right nutrition message across,...
Western Europe's cereal bars market is 'massively underexploited',
according to market research analysts Datamonitor. The report
suggests that this product could be a promising driver of growth
for confectionery makers...
