Sports Nutrition

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Insights from Lumina Intelligence

Sports Nutrition – key trends for 2020

By Shane Starling

The mainstreaming of sports nutrition backed by the ever-rising importance of online reviews and ratings and social media validation, are key findings from a 6-pack of sports nutrition sub-sector reports published by Lumina Intelligence.

Robert Walker

The big dog: Sci-MX boss in the hot seat

By Nikki Hancocks

We get up close and personal with Robert Walker, CEO of Sci-MX (owned by Samworth Brothers), to discover what lead him to become the boss of a leading sports nutrition brand and hear his insights into the industry he has lived and breathed for nearly...

Study highlights importance of iron in adolescent athletes

Study highlights importance of iron in adolescent athletes

By Danielle Masterson

Optimal nutrition is fundamental for enhancing training, recovery and performance in athletes. A new study on iron intake and athletic performance in adolescent athletes underscores the importance of iron intake and the need for more research.

istock | dmaa dmba dnp

Editor's spotlight: Startup Focus

Protein power: Startup stomps out misleading messages

By Nikki Hancocks

A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.

©iStock/mindscanner

archive article of the week

Sports nutrition growth spoiled by ‘wrong and immoral’ marketing

By David Anderson

The global sports nutrition industry is forecast to leap in size from $28bn in 2016 to $45bn in 2022 but the industry believes its growth is being stymied in Europe by restrictive regulation while critics argue the industry is still undermined by some...

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