Fun and games: interactive experiences for brand building
The sky is the limit when it comes to experiences QR codes can link to.
Coca-Cola Creations has accompanied each of its wacky flavor launches with an interactive experience. The release of Y3000, for example, let consumers scan the can to use a customized Y3000 AI lens. The whole series and experiences are designed to engage with Gen Z and encourage a new set of consumers for Gen Z.
Meanwhile, brands are using QR codes to build on their brand story. 19 Crimes, for example, allows consumers to scan the QR code to find more about the story of each convict featured on the bottle.
In each case, the interactive experience builds on the core brand and helps engage consumers.
