SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Suppliers

Read more breaking news

 

 

Caviar emptor: Herring omega-3 gains UK debut

By Shane Starling , 18-Feb-2014
Last updated on 19-Feb-2014 at 11:36 GMT2014-02-19T11:36:24Z

Caviar emptor: Herring omega-3 gains UK debut

Major natural foods retailer Whole Foods Market is launching a herring caviar-based, phospholipid-imbued omega-3 supplement at its UK stores from March 1.

The supplement is manufactured by Tom Oliver Nutrition and is sourced from caviar derived from herring caught for other purposes.

"Bringing sustainable and all natural products to our customers is what we do at Whole Foods Market,” said Andrew Ragatz , health and beauty associate coordinator, Whole Foods Market UK.

“Tom Oliver Nutrition’s ‘Omega 3 MOPL Herring Caviar’ is the UK’s first environmentally friendly phospholipid omega-3 supplement and we are happy to support it in our stores.”

Similar phospholipid omega-3 forms are typically sourced from Antarctic krill, a source that Whole Foods refuses to stock over concerns about that fishery even though it is has been pronounced well-managed by the likes of the Marine Stewardship Council (MSC), the World Wildlife Fund (WWF) and the British Antarctic Survey.

The Antarctic krill fishery is also monitored by the Convention on the Conservation of Antarctic Marine Living Resources (CCAMLR).

Phospholipids, triglycerides

Typically, fish oil sources like anchovy have omega-3 in triglyceride form while krill oil delivers omega-3 in phospholipid form.

Putting sustainability issues to one side, Mary Dicklin, PhD, from Biofortis Clinical Research, told our sister site NutraIngredients-USA.com last year: “At this time, a judgment of the superiority of one form of omega-3 to another relates primarily to differences in their bioavailability and EPA/DHA content.”

“Products that do not require digestive enzymes in order to be absorbed, i.e., free fatty acid and phospholipid omega-3s, would be expected to have higher bioavailability than triglyceride and ethyl ester forms, and this would lead to more efficient incorporation of EPA and DHA into target organs.”

DHA omega-3 is most strongly linked to cognitive and cardiovascular health.

More on that here .

Related products

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Fytexia
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Indena
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Capsugel
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Ingredion
Balancing Innovation and Risk in Sports Nutrition Ingredients
NSF-International
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Roquette
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars