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Trends > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

THMPD: Has it delivered?

There is a clear divide in the way the THMPD has been implemented across Europe, with the UK and Germany on one side; Italy, France and Belgium on the other.

EU herbals: Creative escape routes out of botanical claims limbo-land

With around 2000 botanicals claims on-hold whilst the European Commission comes up with a solution, individual countries and supplement companies are taking matters into their own hands.

EU botanicals mini-Q&A

We asked the Alliance for Natural Health-International (ANH-I) founder, executive and scientific director, Dr Robert Verkerk a few questions about the ever-changing EU herbals market.

Beta-glucan & fibre: Golden oldies in 2016?

Simple, recognisable nutrients like beta-glucan and fibre should be on the menu when targeting a new wave of active and positive seniors, say experts.

Is all fair in love & war, logos & lobbying? France begins nutrition label trial

Amid cries of conflicts of interest and fierce industry lobbying, France will test out four different nutrition labels for a trial period to see which is the most efficient in...

Vitamin drink slugs double digit growth (without claims)

The EU should “quicken its step” and raise the upper limit of stevia that is permitted in soft drinks, says VitHit’s founder, Gary Lavin, whilst dismissing health claims as “unnecessary” when marketing a vitamin...

News in brief

Tate & Lyle increases capacity for added value oat ingredients

Tate & Lyle has upped its manufacturing capacity for added value oat ingredients ten-fold at its Swedish facility.

Frankfurt, 28 November, 2016

NutraIngredients picks final sports nutrition congress line-up

A controversial Oxford University ketones spin-off; GSK Nutrition on new EU caffeine regulations; and a sports nutrition veteran on what the ‘mainstreaming’ of sports nutrition really means are highlights of...

'No credible evidence' – UK hits back at MEPs over traffic light labels

The UK Department of Health has rebutted claims by MEPs that its traffic light labelling scheme is confusing and unfairly hitting trade.

Hold on? ASA rubbishes Aspire’s green tea weight loss claim

The UK’s Advertising Standards Authority (ASA) has upheld complaints against Aspire Drinks over its claim that “green tea extract helps reduce body fat”, rejecting every piece of evidence submitted.

Genosa enlists Cambridge Commodities to grow UK olive extract market

As Spanish hydroxytyrosol extract producer Genosa appoints Cambridge Commodities as its UK distributor, anecdotal evidence indicates that the interest in olive polyphenol extracts ignited five years ago by EFSA’s positive...

Vitamin B clinical trials first to use neuroimaging technology

Supplementation with B vitamins significantly improves general mental health, reduces subjective stress and increases vigour and overall mood in mentally demanding situations, according to research from Melbourne’s Swinburne University.

False claims risk undermining the Asia market for heart health products

Global and local players in Asia’s heart health sector are adopting radically different strategies – but dubious health claims from some of the latter threaten to undermine the market, according...

Unhealthy obsession with total cholesterol reduction is thwarting CVD prevention

Strategies to tackle cardiovascular disease (CVD) need to move away from statins and cholesterol reduction and focus on reducing inflammation and increasing HDL cholesterol through dietary intervention, urges a leading...

Supplements slipping the net: Is a self-regulatory registration scheme the solution?

On the back of findings that up to 40% of herbal supplements are mislabelled or contain adulterants, a University of Westminster researcher is calling for an industry regulated scheme to...

Health claim opens door for vitamin D immune products for children

New health claims for vitamin D’s immune-system benefits for children have been passed into EU law, creating new opportunities for promoting vitamin D consumption according to VAB-nutrition.

Believe it or not: Why 64% of Danes take supplements

Despite being among the highest consumers of food supplements in Europe, the Danish have “very little knowledge” of supplements and nutrition recommendations, and botanical users are particularly clueless, a survey has revealed....

ENVI chair seeks freeze on EFSA budget squeeze

Members of European Parliament (MEPs) have voted to fight proposals to cut 2017 budgets for EU agencies including the European Food Safety Authority (EFSA).

Germany overtakes US as top energy drink innovator

For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel. 

Diabetes game changer? Researchers to look at green tea catechins & insulin

Botanical supplier Plandaí Biotechnology has signed a research agreement with North West University in South Africa to investigate green tea catechins and type 2 diabetes. 

‘We want to be the top superfood company in Poland’: Chlorella start-up

Polish start-up Purella Food is on a mission to popularise chlorella and it's arming itself with a vast portfolio of ‘superfood’ products for the battle.

Leftover coffee grounds: Unlocking 6m tonnes of unused antioxidant dietary fibre

The use of leftover coffee grounds as an antioxidant dietary fibre is a low-cost value-added opportunity for an otherwise waste product, say Spanish researchers.  

Could Brexit give a boost to the UK’s supplements industry?

Amid the uncertainty of Brexit, supplement industry groups see opportunities for a more liberal UK regime outside the EU, but others question how much practical difference the UK’s split will...

Probiotic problems: Mastitis marketing flawed, say researchers

A paper claiming the marketing of probiotics to treat mastitis is problematic has caused a controversy, but probiotics researchers and manufacturers say the science is sound.

Which supplements should women take during pregnancy?

The British Nutrition Foundation (BNF) is seeking insights into general public opinion on supplementation in pregnancy.