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Trends > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Special edition: Outsourcing

The making of a brand: Contract manufacturers share secrets to success

The firms that manufacture healthy food and supplement products do much more than just make products – they are integral partners in product development, regulatory compliance and much more…

Visitors from 101 countries

Vitafoods Europe breaks records (again)

Show traffic was up 12.5% at Vitafoods Europe this year meaning record numbers visited the 800+ suppliers and brands at the 3-day Geneva expo and conference.

Guest article

Creative crunch? What does David Cameron’s UK Conservative win mean for food innovation?

An abundance of ‘pro-business’ applause followed the recent David Cameron-curveball Conservative party victory in the UK general election. The result is being celebrated as a reassuring safeguard for economic stability...

Dispatches from Canadean International Beer Strategies, Amsterdam

Are you Twitter ready? Social media strategies must add value, says Twitter guru

Social media strategies need to refrain from insistently pushing brands; but instead add value for consumers, explains Ashley Vinson, head of brand strategy Benelux, Twitter. 

dispatches from vitafoods europe 2015

Hungary hungry for organic supplements

Hungary is seeing a renaissance of its herbal sector, supported by a trend towards organic foods and supplements.

Wrong said reg: Claims too sexy for NHCR

‘Bloody marvellous?’ ASA pulls beetroot blood claims from Juice Garden

An online UK juice, smoothie and healthy food merchant has fallen foul of the UK Advertising Standards Authority (ASA) over blood cleansing and other claims for some of its juices.

EFSA opinion wrap: Pomegranate, carob, coffee rejected. Vitamin D approved

Claim chill: EFSA rejects probiotics for immunity, defecation

The European Food Safety Authority (EFSA) has rejected probiotic dossiers from Canadian firm Lallemand Health Solutions (immunity) and Italian player Synbiotec (defecation) in a batch of opinions published today.

Industry heavy weights weigh in on EFSA and openness

The European Food Safety Authority (EFSA) needs a role change but that won’t come with its transparency initiative but legalisation changes, says industry. 

Gala Awards night at Vitafoods Europe, Geneva, Switzerland

NutraIngredients Awards shine spotlight on nutrition stars

200 people from the European and international food and nutrition sectors helped 20 finalists and seven winners celebrate at the inaugural NutraIngredients Awards last night at Vitafoods Europe.

Lycored makes a play for European Beauty From Within market

On the back of a successful US launch, Lycored will release its nutraceutical ingredient in Europe as it predicts growth opportunities for the Beauty from Within segment.

Dispatches from vitafoods europe 2015

Croatian supplements face challenges following EU membership

Black market crack downs, neighbourhood kudos and moving goal posts - Croatia's supplement industry has seen big changes since it became a member of the European Union in July 2013.

Nestlé chews on Belgian botanical player’s bone

Belgian olive oil extract supplier BioActor has inked a deal with the world’s biggest food firm to develop products based on bone health benefits.

BASF-Stepan CLA claim rejection fall-out

EFSA: Only national bodies can withdraw health claim applications

The EU’s central science agency has clarified health claim procedures after a furore over a CLA weight management submission BASF and Stepan Lipid Nutrition unsuccessfully attempted to withdraw from the...

ASA gives Protein World 3 days to remove controversial ‘beach body’ campaign

Protein World has promised to remove its ‘beach body’ campaign in three days after a meeting yesterday with the UK Advertising Standards Authority (ASA).

"The consequence of this is a fundamental blow to the belief in health claims as a magic bullet."

Consumers are food confused...Are you helping?

Consumers have never been more confused about food, argues Healthy Food Marketing chief Peter Wennstrom in this guest article. The food industry needs to step up...

Vitafoods investment hunt: 14 start-ups on menu

14 nutrition start-ups are formally seeking investment and partners the day before Vitafoods Europe officially opens next week in Geneva.

Protein World called into ASA office after beach bod fiasco

Protein World is to meet with the UK’s Advertising Standards Authority (ASA) today to discuss its controversial beach body campaign which saw the firm receive bomb threats. 

Science agency affirms safety at 400 mg daily for adults

EFSA adopts caffeine opinion

The European Food Safety Authority (EFSA) has adopted its opinion on the safe consumption of caffeine with little change to its controversial draft after a heated debate period.

"More and more the food industry realises consumer education is the key to success – not claims."

Welcome to the era of Nutrition. Are you ready for it?

The moment you realise that every nutrient you eat today will build your body of tomorrow, then you realise you will become what you eat. Couple that with the fact that most...

Monacolin K health claims could carry safety warnings

Accompanying warnings are being considered for monacolin K health claims after a number of EU member states raised safety concerns.

32k sign petition to remove Protein World ‘beach body’ ads

Over 32,000 people have signed a petition to remove Protein World’s weight loss pill advertisements asking: ‘Are you beach body ready?’

Special edition: 25 years of functional foods

Functional Foods 2.0: Beyond the nutritional shoehorn...

Products such as probiotic pizza, probiotic snack bars, high-fibre chicken or fish-oil fortified yoghurt may seem bizarre, says market expert Julian Mellentin in this guest article, but since 1990 thousands...

SPECIAL EDITION: 25 YEARS OF FUNCTIONAL FOODS

Delayed reactions and industry in-jokes: The psychology of functional foods

According to Euromonitor International, fortified or functional food and drink sales jumped by 25% between 2008 and 2013 to reach $267.6bn (€249bn). But what does this industry term really mean...

SPECIAL EDITION: 25 YEARS OF FUNCTIONAL FOODS

Companies need to address 'serious' health claim ignorance

With 93% of consumers saying they don’t trust product health claims, naturally functional foods have instant appeal – but if companies highlight the science and regulation behind claims all stand...

What did we learn from Décathlon’s carb claim success?

The approval of a health claim on carbohydrates and muscle function has shown that a successful dossier does not have to contain proprietary data.