SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

Trends > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

"More and more the food industry realises consumer education is the key to success – not claims."

Welcome to the era of Nutrition. Are you ready for it?

The moment you realise that every nutrient you eat today will build your body of tomorrow, then you realise you will become what you eat. Couple that with the fact that most...

Monacolin K health claims could carry safety warnings

Accompanying warnings are being considered for monacolin K health claims after a number of EU member states raised safety concerns.

32k sign petition to remove Protein World ‘beach body’ ads

Over 32,000 people have signed a petition to remove Protein World’s weight loss pill advertisements asking: ‘Are you beach body ready?’

SPECIAL EDITION: 25 YEARS OF FUNCTIONAL FOODS

Delayed reactions and industry in-jokes: The psychology of functional foods

According to Euromonitor International, fortified or functional food and drink sales jumped by 25% between 2008 and 2013 to reach $267.6bn (€249bn). But what does this industry term really mean...

Special edition: 25 years of functional foods

Functional Foods 2.0: Beyond the nutritional shoehorn...

Products such as probiotic pizza, probiotic snack bars, high-fibre chicken or fish-oil fortified yoghurt may seem bizarre, says market expert Julian Mellentin in this guest article, but since 1990 thousands...

SPECIAL EDITION: 25 YEARS OF FUNCTIONAL FOODS

Companies need to address 'serious' health claim ignorance

With 93% of consumers saying they don’t trust product health claims, naturally functional foods have instant appeal – but if companies highlight the science and regulation behind claims all stand...

What did we learn from Décathlon’s carb claim success?

The approval of a health claim on carbohydrates and muscle function has shown that a successful dossier does not have to contain proprietary data.

Harmonised Southeast Asia regulation complete by end of year

The Alliance for Southeast Asian Nations’ (ASEAN) harmonised health supplement framework will be up and running by the end of the year after over ten years in the making. ...

One protein quality method needed in law, says dairy

A study comparing two methods of measuring protein quality has highlighted the need for one to be chosen and made EU law, says dairy player Volac.

40% Brits want calcium and vitamin D enriched products

There is substantial interest in calcium- and vitamin D- enriched products for improved bone health in the UK. But young people still don’t see the importance, says Canadean....

Regulation squeezes digestive health NPD out of EU

The percentage of food and drink launches carrying digestive health claims has fallen from 2.4% in 2009 to 2.2% in 2014 in the EU, says Innova Market Insights.

Whose job is it to police illegal health claims?

With different bodies referring illegal health claims to one another for policing, NutraIngredients asks:  Whose responsibility is it to ensure health claim compliance – and does it matter as long...

Sodium pills neither help nor hinder athletes: Research

High-dose sodium supplements do not impact temperature regulation, heart rate, or performance in endurance athletes, say researchers.

Spice up your game? Indena bets on curcumin for sports

Botanical firm Indena will be pushing its curcumin ingredient for use in sports nutrition products.

ESSNA kicks out Protein World as compliance campaign cranked up

The European Specialist Sports Nutrition Alliance (ESSNA) has kicked out Protein World just one week after the UK retailer was busted by the UK’s Advertising Standards Agency (ASA).

34 entries, 3 finalists…1 winner!

NutraIngredients Readers’ Ingredient of the Year voting is open – have your say

34 high quality Readers’ Ingredient of the Year entries meant our NutraIngredients Awards judging panel had a tough time narrowing the field down to a shortlist of three – but...

Belgium writes BELFRIT botanical list into law

Belgium has notified the European Commission of a draft decree replacing its current lists of botanicals with those approved under BELFRIT – bringing the number of plants from about 645...

“The new EC has spoken of better regulation and growth so we trust them to consider our position and argumentation."

IPA gathers forces in Brussels; seeks EC ear

The just-formed European iteration of the International Probiotics Association (IPA) has met for the first time at its new Brussels base with Danone, Dupont-Danisco, Chr Hansen, Yakult, Probi and Lallemand...

UK blows whistle on sports supplement claims

The UK advertising watchdog has muzzled meal replacement, muscle building, metabolism, L-carnitine, CLA (conjugated linoleic acid) and other claims being made by a UK based online manufacturer-retailer as it continues...

April 8, 14:00 CET: Experts debate hot issues in NutraIngredients omega-3 forum

Omega-3 hits €25bn but can it keep growing?

Are omega-3 fisheries really under threat? How many functional foods have cracked omega-3 blockbuster status? How is the sector recovering from the ‘Brasky effect’? How are developing markets developing? How...

Folic supplements could help elderly fight heat problems: Study

Folic acid supplements could help prevent heat-induced cardiovascular events in elderly people by improving blood vessel dilation, say researchers.

Barry Callebaut eyes food supplements after EU opens cocoa flavanol health claim doors

The EC has handed Barry Callebaut cocoa extract blood circulation marketing tools in new sectors – including food supplements for the first time.

EFSA’s pledge: ‘More robust, open and transparent processes’

Greater transparency, more robust scientific assessments and wider participation are at the heart of EFSA's two-year Prometheus project.

‘Dull’ health claims lead many to miss £27bn market

Thousands of European food and drink firms are missing out on the £27bn global functional food market because of restrictive health claims wording, leading nutritionists have complained.

Raspberry ketone and its little extract that could cause big confusion

Weight-loss ingredient raspberry ketone is an unauthorised novel food for all but one very particular extract – something one manufacturer using the legal extract says could cause confusion.