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Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

EFSA health claim

18th claim win for SNE: Calcium helps build healthy baby bones

The European Food Safety Authority (EFSA) has approved another extension of an adult health claim this time for calcium and the normal development of bones for children under three.

health claim watch

French firm seeks male fertility health claim

The European Food Safety Authority (EFSA) is assessing a health claim linking a multivitamin, mineral and botanical mix and male fertility following an application from French firm Laboratoire Nurilia.

Freshwater clam extract supplement could aid wound healing, rat study reveals

Supplementation with freshwater clam extract could improve wound healing, according to a new study in rats.

'We find it strange ‘methodological limitations’ claimed by the panel were not specified'

‘Highly unsatisfactory’: Probi takes claim complaints to EC

The European Commission has asked the European Food Safety Authority (EFSA) to consider concerns raised by Swedish supplier Probi about the treatment of its rejected probiotic health claim.

Antioxidant vitamin health claim authorised

EFSA backs E for infants

The European Food Safety Authority (EFSA) has extended its approval of a health claim for vitamin E and protection from oxidative damage for adults to include young children.

'We've made big pills a thing of the past.'

Big investment, small pills: DSM invests €27m in omega-3 technology

DSM has invested over €27 million in its ‘3C technology’ which concentrates DHA and EPA up to 85% and helps reduce capsule size by up to three times.

Cravings in Croatia: Probiotic firm launches prenatal choc supplements

Croatian supplier of probiotic chocolates Milsing has added a prenatal product to its range of supplements, a move which follows investment from several big players in pregnancy probiotics.

Strong evidence for synbiotics and constipation relief

Synbiotics can lead to significant clinical improvement in slow transit constipation, a Chinese trial has shown. 

Nutrition sprays: The modern format for traditional botanicals?

Pills and capsules are old hat, says a young French firm banking on a botanical range of oral nutrition sprays.

Japan moves beyond Foshu: Over 400 products approved under new health claims regime in last year

More than 400 foods have been approved under Japan’s 2015 Foods with Function Claims (FFC) regulation, with the market already estimated to be worth US$70bn.

EFSA calls for feedback on its vitamin B1 report

The European Food Safety Authority (EFSA) is calling for stakeholder feedback on its dietary reference values for thiamin (vitamin B1), which hold true to guidance given back in the 1990s.

Caffeine exhibits role in warding off dementia, study shows

Daily consumption of drinks containing caffeine could help in the fight against dementia, a new study has claimed.

BASF picks Germany to boost global vitamin A capacity

Vitamin giant BASF is expanding its vitamin A production capacity by 1,500 metric tons to meet growing global demand for the micronutrient.

BEUC: ‘EU food supplements market is only partially regulated’

Europeans rely ‘more and more’ on food supplements but are being let down by a ‘patchy regulatory network’ governing a market awash with dodgy products and claims, the EU’s premier...

THMPD: Has it delivered?

There is a clear divide in the way the THMPD has been implemented across Europe, with the UK and Germany on one side; Italy, France and Belgium on the other.

EU herbals: Creative escape routes out of botanical claims limbo-land

With around 2000 botanicals claims on-hold whilst the European Commission comes up with a solution, individual countries and supplement companies are taking matters into their own hands.

EU botanicals mini-Q&A

We asked the Alliance for Natural Health-International (ANH-I) founder, executive and scientific director, Dr Robert Verkerk a few questions about the ever-changing EU herbals market.

Beta-glucan & fibre: Golden oldies in 2016?

Simple, recognisable nutrients like beta-glucan and fibre should be on the menu when targeting a new wave of active and positive seniors, say experts.

Is all fair in love & war, logos & lobbying? France begins nutrition label trial

Amid cries of conflicts of interest and fierce industry lobbying, France will test out four different nutrition labels for a trial period to see which is the most efficient in...

Vitamin drink slugs double digit growth (without claims)

The EU should “quicken its step” and raise the upper limit of stevia that is permitted in soft drinks, says VitHit’s founder, Gary Lavin, whilst dismissing health claims as “unnecessary” when marketing a vitamin...

News in brief

Tate & Lyle increases capacity for added value oat ingredients

Tate & Lyle has upped its manufacturing capacity for added value oat ingredients ten-fold at its Swedish facility.

Frankfurt, 28 November, 2016

NutraIngredients picks final sports nutrition congress line-up

A controversial Oxford University ketones spin-off; GSK Nutrition on new EU caffeine regulations; and a sports nutrition veteran on what the ‘mainstreaming’ of sports nutrition really means are highlights of...

'No credible evidence' – UK hits back at MEPs over traffic light labels

The UK Department of Health has rebutted claims by MEPs that its traffic light labelling scheme is confusing and unfairly hitting trade.

Hold on? ASA rubbishes Aspire’s green tea weight loss claim

The UK’s Advertising Standards Authority (ASA) has upheld complaints against Aspire Drinks over its claim that “green tea extract helps reduce body fat”, rejecting every piece of evidence submitted.

Genosa enlists Cambridge Commodities to grow UK olive extract market

As Spanish hydroxytyrosol extract producer Genosa appoints Cambridge Commodities as its UK distributor, anecdotal evidence indicates that the interest in olive polyphenol extracts ignited five years ago by EFSA’s positive...