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Breaking News on Supplements & Nutrition - EuropeUS edition

Trends > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Barry Callebaut eyes food supplements after EU opens cocoa flavanol health claim doors

The EC has handed Barry Callebaut cocoa extract blood circulation marketing tools in new sectors – including food supplements for the first time.

EFSA’s pledge: ‘More robust, open and transparent processes’

Greater transparency, more robust scientific assessments and wider participation are at the heart of EFSA's two-year Prometheus project.

‘Dull’ health claims lead many to miss £27bn market

Thousands of European food and drink firms are missing out on the £27bn global functional food market because of restrictive health claims wording, leading nutritionists have complained.

Raspberry ketone and its little extract that could cause big confusion

Weight-loss ingredient raspberry ketone is an unauthorised novel food for all but one very particular extract – something one manufacturer using the legal extract says could cause confusion.  

EU glucose claims battle

Dextro Energy takes Commision to EU courts over banned glucose claims

The German nutrition company Dextro Energy is to take the European Commission to the European Court of Justice (ECJ) in Luxembourg over five banned glucose health claims. 

Low salt food does not trigger compensation behaviour, says study

Reducing the salt content of food does not trigger compensation behaviours in consumers, research has found.

Probiotic chief: “[Collaboration] could be part of the puzzle for health claim applications”

Swedish firm engages Wageningen to reveal probiotic mechanism of action

A Swedish probiotic player has enlisted Wageningen University to research probiotic mechanisms of action in the area of inflammation – work Probi’s CEO told us could yield a sector-defining health claim....

Goal for IPA to become more agile, vocal in promoting probiotics, new director says

After a months-long interregnum, George Paraskevakos, the new executive director of the International Probiotics Association, formally takes up the reins pledging that the organization will become more agile and vocal in...

Future of sugar industry ‘tricky’, says analyst

As sugar has become one of the most maligned ingredients within food, Euromonitor International research analyst Jack Skelly says the future may prove trickyfor manufacturers.

Omega-3 may help fight prostate cancer

Omega-3 fatty acids inhibit the growth and spread of prostate cancer cells, say scientists – challenging a 2013 study which claimed omega-3s increase the risk of prostate cancer by 71%.

Special edition: Beauty from within

In the eye of the beholder: Where does the EU stand on beauty claims?

Unlike health claims, ‘beauty from within’ claims are regulated post-market and only when challenged – and how this process goes will depend on the case and the member state concerned.

Special edition: Beauty from within

Beauty From Within turns ugly for L’Oréal and Nestlé

It promised so much – the globe’s biggest cosmetic and food players L’Oréal and Nestlé applying serious marketing, research and NPD clout to drive a nascent category into the mainstream...

From the Gut Microbiota for Health congress in Barcelona, Spain

ISAPP: Can we reclaim the word probiotics?

EU-banned marketing terms like ‘probiotics’ need to be reclaimed and recently reworked definitions and criteria can help win ongoing regulatory and research battles, ISAPP told a microbiota congress in Barcelona...

News in brief

Increase of pyridaben unlikely to harm consumers says EFSA

The European Food Safety Authority has said that a proposed increase of the use of pyridaben on cucurbits – edible peel – is unlikely to...

UK rules against biotin for hair growth and white chestnut for sleep

Adverts for Nourkrin hair growth supplement containing biotin and horsetail extract, and Rescue Night sleep aid with white chestnut Bach flower have had their health claims refuted in the UK...

What will EFSA’s caffeine opinion mean for product formulation?

The European Food Safety Authority’s (EFSA) safe upper limit for caffeine could mean a de facto ban for 80% of UK males, whose average weight would take them over the...

SERIAL PROTEIN FORTIFICATION RISKS COMMODIFYING CATEGORY, ANALYST WARNS

What happens after protein? Canadean suggests we may need a new 'super ingredient'

Protein fortification is here to stay, says Canadean - but analyst Kirsty Nolan warns that brands should resist the impulse to simply add it to everything and commoditize the ingredient.

5 days until EU caffeine crunch time

Stakeholders win 5 minutes to state final caffeine case

Last week the European Food Safety Authority (EFSA) gave six stakeholders five minutes each to present their thoughts on its draft risk assessment on caffeine, which stated 400 mg of...

EU safety logo set to tighten net on dodgy food supplement sales

The Danish and Austrian authorities have warned against toxic food supplements ahead of an EU-wide safety logo set to crack down on illegal retailers posing as online pharmacies.

BASF: We questioned EFSA opinion but did not try & suppress it

BASF has refuted media reports it tried to suppress a European Food Safety Authority (EFSA) negative weight management health claim opinion.

APIs in banned sex supplements sold openly online says regulator

Tests show Viagra and Cialis APIs present in over 100 brands of bogus ‘sexual enhancement’ pill.

EFSA: "How can it have both an adverse and beneficial effect? It can."

Alert vs insomniac: EFSA says caffeine effect can be both good and bad

EFSA's draft opinion on caffeine does not contain contradictions since the health effects of caffeine can be both negative and positive depending on the context, the authority has said at...

Food companies should help people eat less, says food policy expert

The onus should not be on consumers to choose healthy foods but on companies to help reduce consumption, says Food Policy professor at City University London, Tim Lang.

Sports drinks aren’t enough to boost performance - salt may help: Research

Salt supplementation may improve exercise performance according to Spanish researchers – but health claims for sodium are still not authorised.

UK supplement firm flaunts banned claims

UK supplement firm pH Health is flaunting a ruling that found its health claims for calcium, chlorophyll and other supplements were baseless.