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Trends > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Bullet point insights

Put consumer education before health claims, says marketing expert

An ingredient industry more focused on health claims than in educating consumers is actively destroying the market for both itself and it's customers, says Healthy Marketing Team president and expert consultant,...

Bridging the business-science gap: Probiota 2015 takes aim at new frontiers

Probiota 2015 will return to Amsterdam next February, where global prebiotic, probiotic and microbiota focused industries and researchers will come together to bridge the gap between cutting edge science and business strategy....

EFSA backs vitamin D for reduced risk of falling in elderly

The European Food Safety Authority (EFSA) has delivered a positive opinion on vitamin D based on its ability to lower the risk of falling associated with muscle weakness and postural...

Functional foods market is expected to grow 25% by 2017: Leatherhead

The global functional food market is forecast to reach $54bn (€43bn), an increase of 25% compared to the last available data from 2013, says Leatherhead Food Research.

Special edition: functional foods

Functional Foods: The end of the processed foods era?

To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article....

Special edition: Functional foods

Phood booed: Why big pharma fails at functional food

Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.

Special edition: functional foods

‘The trick is to come up with something that actually works’: The elephant in the weight management room

Two years on from revised European Food Safety Authority (EFSA) guidelines on weight management, the industry is still struggling to produce sufficient evidence to back claims. 

EFSA health claim opinions

EFSA rejects prunes for kids bowel function; carbs non-characterised

The EU’s central science agency has rejected a health claim submission linking prunes (Prunus domestica L) with normal bowel function in under-3s for a lack of infant-specific data. A carbohydrate-based claim...

‘Elegant’: Dutch group seeks traditional health claims regulation

A Dutch healthy foods and supplements association has proposed a traditional claims regulation or amendment to EU health claim laws it says would ‘elegantly’ solve the ongoing and stalled imbroglio...

“This is a good move for Raisio. They are the correct parent of this niche brand.”

Raisio brings cholesterol-lowering Benecol home for €90m

“J&J should have sold it 10 years ago,” is one analyst’s appraisal of Finnish agro-food giant Raisio’s buy-back of the licensing rights to its cholesterol lowering, plant stanol-based Benecol brand today,...

Italy cracks whip on health claim abusers - fines could reach €5m

Regulators in Italy’s €1.2bn food supplements market are cracking the harshest whips against health claims abusers in the EU – a firm was recently fined €250,000 – but will the...

Game changer? Folic acid wins EFSA health claim for neural tube defect risk reduction

A newly approved EU health claim to say folic acid supplements reduce the risk of infant neural tube defects will bring home the nutrient’s importance to women, say a team...

Guest article

Author response: On the bending of EU botanical laws and meanings

Last week NutraIngredients published a guest article  by author Bert Schwitters about the EU nutrition and health claims regulation (NHCR) that discussed the status of botanicals and associated claims in the European...

Brain health drinks gaining global traction: Canadean

Drinks boating polyphenols and other ingredients that boost brain health are winning over more adult consumers, according to market analyst, Canadean.

Analyst predicts more European bans could follow

Lithuania bans energy drink sales to under 18s

Lithuania has banned energy drink sales to under 18s - making the Baltic state the first European country to do so.

Launching a baobab brand is about educating consumers and telling a story, says drink startup

Consumers need to be taught what the ‘unknown’ baobab fruit is, according to beverage newbie Matahi.

Tate & Lyle backs fibre to battle Asian bulge

Tate & Lyle used the recent Food Ingredients-Asia trade event in Jakarta as a springboard for its mounting ambitions in the country of 250 million people as well as other...

ASA pulls 2 Vitabiotics ads in UK

The UK's biggest supplement manufacturer, Vitabiotics, has been censored over two ads for misleading health claims by the UK Advertising Standards Authority (ASA).

Guest article: EU law fritters

Author: EU health claims laws cannot be bent for botanicals

Nutrition author, blogger and harsh critic of the EU’s health claim laws, Bert Schwitters, says any attempt to create separate rules for more than 1500 on-hold botanical claim applications is...

‘We want to democratise spirulina’, says blue water start-up

Start-up firm Springwave says it wants to bring spirulina to the masses with its blue bottled water.

Cocoa flavanols may reverse memory decline, but not in chocolate, says Mars-backed study

A Mars-supported study suggests that cocoa flavanols in a functional drink may reverse age-related memory decline, but the same effect may not be true in chocolate.

Guest article

Industry voice: In defense of nutritional medical devices in the EU

Since 2008 the severity of the EU’s health claim laws has seen many firms seek other routes to back claims – the EU’s medical devices legal avenue being one of...

Should energy drinks be age-restricted like alcohol? WHO official asks in report

Energy drink consumption among young people, particularly in connection with alcohol, presents a significant public health concern that warrants further research and regulation, according to a report authored by World...

Ladislav Miko tipped as acting SANCO head, following chief resignation

The position of head of the directorate general for health and consumers (DG SANCO) will likely pass to Czech environmental politician Ladislav Miko following the resignation of Paola Testori Coggi,...

HFMA awaits EU health claims verdict after court hearing

The UK Health Food Manufacturers' Association (HFMA) appeal against the EU nutrition and health claims regulation (NHCR) has been heard in the European Court of Justice (ECJ) more than two...

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