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Trends > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Algae omega-3 & plant sterols seek EU approval

Canadian and Chinese suppliers have applied for algae omega-3 and plant sterol approval under ‘substantial equivalence’ EU novel food rules.

KitoZyme banking on novel prebiotic with new medical device platform

Belgian firm KitoZyme is planning a roll out of of medical device products that put restoring gut flora at centre stage, company told Nutraingredients after receiving two new certifications.

Fibre’s impact on gut & metabolic health studied

Fibre’s positive influence on health has been further reinforced in two studies, which point to its functional capabilities as a prebiotic, metabolic manager and inflammation reducer with few if any...

GOED challenged by French omega-3 supplier

French marine and algae-sourced omega-3 specialist Polaris has called on marquee trade group the Global Organisation for EPA and DHA Omega-3s (GOED) to up its presence in Europe.

Could a sugar molecule be as effective as steroids to help treat lung disease?

Scientists in Japan have identified a sugar molecule that reduced the inflammatory response and progress of emphysema, a common component of chronic obstructive pulmonary disease (COPD). 

Vital role of Vitamin D in improving gut flora and preventing metabolic syndrome revealed in new research

Scientists have discovered that vitamin D deficiency is necessary for metabolic syndrome caused by a high-fat diet to progress in mice.

Raisio chief resigns: ‘Time for new adventures’ after 36 quarters of continuous growth

Raisio chief executive officer Matti Rihko tells us he is moving onto a new venture later this year and was proud to have overseen Raisio’s transition from a challenged regional...

The nutra space: Eyes turn to 2017

Only the seemingly foolish would have predicted 2016 would see the UK vote to leave the EU and Donald Trump win the US presidential election. But in the post-truth era,...

Obese parents triple obese offspring risk, experts warn

EarlyNutrition, a project comprised of 36 international research institutions, has released its final report following five years of investigation. The report sends a grave warning to parents and those planning...

Dispatches from the #SNC16 congress in Frankfurt

Could energy drinks be cut out of the EU caffeine claim loop?

The European Specialist Sports Nutrition Alliance (ESSNA) is lobbying for two different solutions to the EU caffeine claim hold up, one of which could see use of the claims limited to...

Consumers assume food must be expensive to be healthy: Study

The price of food heavily influences assumptions about nutritious quality and even effects the health issues consumers worry about, a series of experiments at Ohio State University has found

Dispatches from HiE 2016 in Frankfurt

Beneo ups research spend despite tough EU claims environment

The EU claims environment is tough, but Beneo is not giving up on its research roots.

Collagen claims only skin deep: UK ad body

The UK’s Advertising Standards Authority (ASA) has told a company selling collagen supplements to change its efficacy health claims about cosmetic effects on hair, skin and nails.

Study confirms reproductive safety of fenugreek seed extract

A study funded by Indus Biotech provides further evidence that the company’s Fenu-FG supplement is safe to take during pregnancy, following previous reports linking fenugreek seeds to potentially toxic effects. ...

What's so super? UK ad body busts Organic Burst superfood claims

The UK’s Advertising Standards Authority (ASA) has ruled against superfood claims made by Organic Burst World, saying the company failed to back the wording with specific authorised health claims....

U2 band members named as major investors

Bono and The Edge find what they're looking for in biotech start-up Nuritas

U2 band members Bono and The Edge have been named as major investors in Nuritas, the much-hyped Irish biotech start-up planning to triple its workforce in 2017. 

Unilever revamps margarine packaging to promote active plant ingredients

Unilever has partnered with Design Bridge design agency to change its Flora ProActiv spread packaging to promote a premium, healthy lifestyle message.

Iodine ignorance: Irish researchers call for public health campaign

Only one third of Irish women understand the importance of iodine in pregnancy, say researchers calling for a public health campaign. 

News in brief

NutraIngredients/ESSNA sports nutrition congress sells out

If you were planning on attending the inaugural NutraIngredients and European Specialist Sports Nutrition Alliance (ESSNA) sports nutrition congress, apologies, but the event has sold out.

Where there’s a will…iced coffee concept makes whey protein cool

Arla Foods Ingredients has developed an on-trend whey protein iced coffee concept that it is confident will be “on the market and available to consumers very soon”, but can it dispel...

Tomato extract shows blood thinning potential versus aspirin: Study

A proprietary tomato extract – backed in EU health claim law to benefit blood circulation – has been shown to thin blood in healthy people – but less severely than...

'In five years this will be routine': Map My Gut start-up offers personalised microbiome advice

Giving personalised gut health advice will be routine medical practice in five years, predicts the researcher behind the new start-up Map My Gut and big gut data projects British Gut...

Guest article

ESSNA: EU law finally catching up with market reality in ‘milestone’ year

2016 has been a milestone year for the sports nutrition industry in Europe, says European Specialised Sports Nutrition Alliance (ESSNA) chair Dr Adam Carey in this guest article.

UK law seeks to close infant & follow-on formula ‘loopholes’

A UK bill seeking to close infant and follow-on formula regulation ‘loopholes’ has been unanimously endorsed by Parliament’s House of Commons.

HiE opens arms to European and global nutrition sector

UBM-owned Health ingredients Europe & Natural ingredients (HiE & Ni) kicks off in Frankfurt on November 29. We asked brand director Richard Joyce how the 3-day mega-show is shaping up.