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Trends > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

High omega-3 linseed flour enables bakery health claims, says developer

Limagrain Céréales Ingrédients (LCI) has developed a linseed-based flour omega-3 levels that enables blood cholesterol health claims to be made on the end product.

Special edition: Blood sugar management

Glycaemic (GI) foods remain in obesity-diabetes niche but claims are changing game

Foods that help moderate blood sugar activity are gaining more traction with diabetics, the overweight and the obese – with new EU claims backing their promise to control hunger impulses....

Special edition: Blood Sugar Management

Pre-diabetes: Public health time bomb … and industry opportunity

By 2035 it is estimated that 8% of the global population will be classed as ‘pre-diabetic' – putting them at significantly higher risk of developing full type 2 diabetes. Such...

Special Edition: Blood Sugar Management

Evidence continues to bolster polyphenols' blood sugar management story despite murky mode of action

Although the mechanism of action is somewhat unclear, polyphenols have a solid and growing body of research backing their effect on the regulation of blood sugar levels, experts say.

Special Edition: Blood Sugar Management

FDA rule offers only narrow field for blood sugar management claims, experts say

As obesity rates worldwide continue to rise and the related scourge of diabetes increases in lockstep, companies marketing ingredients in the United States intended to help consumers who find themselves...

African probiotic project reaching 10,000 infants a day

The potential of probiotics to benefit maternal and infant morbidity and mortality is being shown in on-the-ground projects in Africa and elsewhere, according to lifelong researcher, maternal and infant morbidity...

EFSA caffeine opinion is not a green light

The European Food Safety Authority’s (EFSA) safety assessment on caffeine is not necessarily a green light for high caffeine consumption or for long-stalled health claims, according to industry commentators.

“This signals a new dawn for weight loss products.”

Industry backs EFSA report on low-calorie diet regimes

EFSA’s full low-calorie diet regime report – published this week – can help “tackle the societal challenge of obesity”, the EU’s specialist food trade group has said.

EFSA rejects Clasado prebiotic appeal; firm to fight on

EFSA has rejected Clasado’s health claim appeal for its Bimuno prebiotic for a third time – but the UK-Maltese nutra firm has vowed to fight on and submit again.

2015 programme available now

Probiota 2015 programme reveals new format and a commitment to uncover new thinking

In February 2015 Amsterdam will be the host city for the eighth event in the Probiota conference series. It will bring together eminent scientists and business leaders from the world’s...

Media investment means US probiotic growth outpacing EU

US probiotic market growth has been bolstered by big media investment, something yet to be seen in the EU, according to the Swedish firm Probi which just secured its largest...

Intense sweeteners have no proven nutritional value, says French authority

Recommending intense sweeteners as a way to reduce sugar intakes cannot be justified as a public health strategy, the French Agency for Food, Environmental and Occupational Health & Safety (ANSES)...

“We do not see this as a rejection.”

EFSA refuses fenugreek for glycaemic benefits

A 9-study dossier linking herbal extract fenugreek (Trigonella foenum-graecum L.) and improved glycaemic response has been deemed insufficient by the EU’s central science agency. But the firm’s chief told us, “We do...

Coming to Probiota 2015 - February 3-5, Amsterdam

Germvangelist set to shake Probiota with holistic shout

Self-styled 'germvangelist' and microbiologist Jason Tetro says the probiotic industry is obsessed with technicalities and needs to venture back in time to access the innate, holistic power of probiotics.

EFSA health claim opinion

Prebiotic inulin wins EFSA bowel health claim

European prebiotic giant Beneo is celebrating today after the European Food Safety Authority (EFSA) backed inulin to better bowel function.

Sugar low: “The use of such a health claim would convey a conflicting and confusing message..."

Glucose health claims: EFSA says yes; EC says no (and closes door)

Five glucose health claims approved by the European Food Safety Authority (EFSA) back in 2012 have been officially banned by the European Commission due to concerns over what they would say to...

EFSA health claim opinion

CLA health claim rejection ‘another bad day’ for fat-reduction products

BASF and Stepan Lipid Nutrition have called the latest European Food Safety Authority (EFSA) weight management rejection for conjugated linoleic acid (CLA) "surprising" and questioned whether the EU's central food science agency has done its...

EFSA health claim opinions

EFSA rejects yoghurt weight loss health claims

168 human publications including 48 intervention studies, 20 observational studies, 12 meta-analyses, 13 reviews, and 75 other studies (bioavailability and mechanistic studies) have failed to convince the European Food Safety...

Cocoa flavanols may fend off age-related cognitive dysfunction, says Mars-backed study

A Mars-backed study has provided further evidence that high cocoa flavanol consumption may help improve cognitive function, possibly through changes to insulin sensitivity.

Health claims divide EU supplement trade groups

The Dutch supplements trade group NPN has severed ties with EHPM, the Europe-wide group it was a founding member of, citing differences in approaches to EU health claim reform.

Guest article

GOED: Planting positive messages in consumers' minds only way to quell overheated media climate that fosters sensational headlines

Inflammation defines the era we live in today. I do not mean inflammation as it relates to health, instead I am referring to the inflammation of information and how consumers...

Honey Monster cereal slammed for ‘goodness’ claim

Halo Foods has breached advertising codes with ‘goodness’ claims on the honey content of Honey Monster cereal, the UK Advertising Standards Authority (ASA) has ruled.

Probiotic term could reappear on yogurt in UK

The term ‘probiotic’ could make a re-appearance on pots of yogurt on sale in UK supermarkets, if Italy is successful in getting approval for its use as a ‘generic descriptor’.

Is low GI too complicated for consumers?

As pressure on the food industry to reduce sugar in products increases, is the science behind that reduction getting lost?

UK report may show true extent of folate deficiency, says DSM

Data from an upcoming UK Department of Health (DoH) report is likely to reveal the true extent of folate deficiency, according to nutrition multinational DSM.

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