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Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

‘EFSA failed in their evaluation…’

BASF launches stinging attack on EFSA

BASF says the European Food Safety Authority (EFSA) failed to fulfil its health claim assessment remit after the Parma-based agency last month rejected  its CLA-weight management appeal.

The power of symbolic wording on a food label

Symbolic information on a food label can change the perception of a product – even when consumers are aware that this perception is false, write researchers.

Remember the other 9 DHA health claims? DSM shoots for DHA and memory claim

Dutch nutrition firm DSM has applied for an EU health claim on DHA and “improved memory function” – but is it likely to succeed and what would it bring to the nutrition...

Global ‘graded’ nutrition & health claim system needed: Review of 28 jurisdictions

A harmonised system of graded nutrition and health claims depending on the product and consumer impact would be ‘preferable’ to current global disparity, say researchers behind an international review of...

Unilever back in court over pro.activ cholesterol claims

Food giant Unilever appeared in a Hamburg court today to defend use of expert statements that its plant sterol-based Becel pro.activ did not have any side effects such as bloodstream...

“The comments received do not require any change to the conclusions of the NDA Panel.”

EFSA stands by CLA rejection

EFSA is standing by a CLA-weight loss health claim rejection despite an appeal that accused it of failing to evaluate submitted efficacy data from joint applicants BASF and Stepan Lipid...

The folic acid message must move beyond the taboo of ‘trying for a baby’

We must tackle the taboo around folic acid supplementation if we are to tackle the rising rate of neural tube defects in Ireland, says public health body.

US firm wins EU novel foods approval for vitamin K2

Indiana firm Vesta Ingredients has won EU novel foods approval for its vitamin K2 form as it has been determined to be equivalent to a form already on-market and proven...

Extra virgin olive oil society formed to tap nutritional payload

A group has been formed to fund clinical research and promote the health benefits of oleocanthal – a polyphenol found in extra virgin olive oil (EVOO).

Fatty liver disease is a major untapped opportunity for nutraceuticals; platform established

Research, focus and regulatory cunning will be needed if the nutraceutical industry is to tap into the relatively unexplored area of non-alcoholic fatty liver disease (NAFLD), says the consultancy firm...

DSM debuts enzyme ingredient designed to break down residual gluten

Consumers who are seeking to limit their exposure to gluten have another line of defense in a new product released by DSM. Called Tolerase G, the enzyme can serve to...

EFSA publishes health claims guidance; calls for input until September 11

The European Food Safety Authority (EFSA) has published a 29-page health claims guidance to clarify its health claims scientific criteria and is calling for stakeholder input until September 11.

UK ad body warns firm to CEASE misleading autism cure claims for homeopathy

Teddington Homeopathy mislead parents of children with autism with claims that the condition could be cured with nutritional supplements, the UK’s Advertising Standards Authority (ASA) has said.

EC supplements report: Need greater harmony in internet age

A European Commission report has concluded the EU food supplements market remains fragmented but member state actions in areas like botanicals and maximum levels for some vitamins and minerals were...

Child’s play: EFSA approves immune and metabolism health claims, rejects colic discomfort

The European Food Safety Authority (EFSA) has approved three children’s health claims for immune health and energy-yielding metabolism but rejected a fourth infant claim for the reduction of gastrointestinal discomfort....

UK ketones firm contacted by pro cycling teams

Ketones get rough ride at Tour de France

The use of potentially performance enhancing ketones at the Tour de France cycling race has raised questions about their efficacy, legality and scale of usage.

France goes off-piste with caffeine, carnitine, creatine, lycopene law? EFSA safe caffeine limit halved

France has proposed new legal daily limits for carnitine, creatine, lycopene and caffeine in supplements – the latter of which was half that defined as safe by the European Food...

News in brief

EFSA considers health claim for creatine and elderly muscle function

The European Food Safety Authority (EFSA) is reviewing a health claim application for creatine and muscle function in the elderly following an application from German chemical company AlzChem AG.

Firm takes hit for customer’s online promotion: ‘If you benefit from it, you’re responsible for it’

Multi-level marketer Le-Vel Brands has been penalised by the UK’s Advertising Standards Authority (ASA) for the social media marketing of one of its promoter-come-customers.

Birmingham backs Mondelez over BelVita energy health claims

Mondelez has been backed by the Birmingham City Council (BCC) over slow energy claims made for its BelVita breakfast biscuits after they were challenged in the UK.

Clearer health claims wording is needed

Urgent action is needed to amend the Nutrition and Health Claims Regulations (NHCR) to allow food and drink (F&D) manufacturers to make better use of them, a legal expert has...

VitHit vitamin drink takes simple health message global

Simple health branding and attractive flavours are what will take vitamin drink VitHit global, its founder and director says.

Nutrient profiles vote struck from Strasbourg agenda

The REFIT report – and therefore nutrient profiles – was removed from the European Parliament plenary agenda in Strasbourg yesterday.

EFSA health claims

Table salt replacer not proven to lower blood pressure

EFSA has rejected a German health claim submission that a table salt replacer could significantly lower blood pressure even though a clinical trial showed significant results.

Protein World ad did not ‘shame women’: ASA

Protein World’s controversial ‘Are you Beach Body Ready?’ advert was not irresponsible, the UK’s Advertising Standards Authority (ASA) has ruled.

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