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Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

News in brief

Korean player Daesang moves on EU omega-3 market

Korean food giant Daeseng wants to enter the EU omega-3 market and has applied for novel foods approval for an algae-derived DHA (docosahexaenoic acid).

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EC launches EU health claims ‘fitness check’; nutrient profiles and botanicals targeted

The European Commission has launched a ‘fitness check/roadmap’ with a special focus on the EU’s botanical health claims imbroglio and the nutrient profile of foods able to bear health claims....

Sports Nutrition 2015: Winning strategies in foods, drinks, supplements & ingredients

Formulation strikes, marketing makeovers, new ingredients, winning science, regulatory landscapes explained – take your seat for this and more at Sports Nutrition 2015, online and free on October 22.

News in brief

Tate & Lyle seeks polydextrose bowel health claim

UK-based Tate & Lyle has applied for a health claim for polydextrose and improved bowel function.


Open book: The future of probiotic marketing in Europe

‘Openness’ and ‘better dialogue’ between industry, scientists and regulators were themes of the day as the newly minted European chapter of the International Probiotics Association (IPA-Europe) launched itself with a...

ASA ruling

Weetabix ‘proper breakfast’ ad doesn’t infer health benefit, says UK watchdog

The UK’s Advertising Standards Authority (ASA) has rejected a complaint that a Weetabix ‘proper breakfast’ advert implied the product was good for overall health.

EFSA report suggests sports food is normal food

The European Food Safety Authority (EFSA) has published a key opinion on sports foods, which some say backs the idea that sports food should be considered ‘normal’ not specialist.

Iodine excess linked to thyroid disease in lactating women

Excessive iodine intake may cause thyroid disease in lactating women and should be monitored as closely as deficiency, Chinese research of 343 women has said.  

News in brief

Yakult wins Swiss probiotic health claim

Yakult has joined fellow probiotic giant Danone in winning health claims for its probiotic yoghurt drinks in Switzerland.

“largest dataset ever published”

Probiotics deliver significant defecation benefits in healthy people: Study

One of the largest probiotic clinical interventions has found significant improvement in gut health in healthy people.

India mulls reclassifying vitamins as drugs if they come with health claims

India may classify vitamin supplements as drugs rather than foods if the manufacturers of such products claim they can treat or prevent disease.

2016 event to fill 4 halls

Expanded Vitafoods gets a content makeover

Refined sector content will define Vitafoods Europe in Geneva next year as the continent’s premier healthy ingredients and nutraceuticals show approaches its 20th birthday.

Special edition: Inside Europe’s food supplement markets

Q&A: Industry bodies lay down the law on key European issues

European food supplement groups share insights from the law to distribution to marketing and science in this Q&A on the €7bn European supplements sector, according to Euromonitor International.

Leatherhead acquired by Science Group for £1.6M

Leatherhead Food Research has been bought out of administration by the Science Group for £1.6M in a move that will rid the organisation of its legacy pension deficit, the buyer...

ESSNA: Specific sports food laws would ‘hurt rather than help’ in Europe

Europe’s peak sports nutrition trade group has affirmed broad support for better and more relevant sports food, drink and supplement regulation across Europe, but emphasised not all parties agree on...

News in brief

French prebiotic supplier expands operations

French prebiotic nutrition and feed specialist Group Solactis has set up an R&D centre near Paris to research its primary nutrient, galactofructose (lactulose), and others.

Kaneka gains EU novel food extension for liquorice extract

Japanese supplier Kaneka has secured an extension for the Novel Food status of its liquorice extract Glavonoid, which is now approved for use in medical foods and energy-restricted diets.

IBS health claims approval

Lesaffre Human Care, the northern France-headquartered manufacturer of bacteria-based health ingredients, has received health claims approval from the Canadian Health Authorities (CHA) for its product Ibsium, which helps to relieve...

Vitamin blend gets wake up call over fatigue claims

UK food supplements firm Forever Living Products (FLP) has been reprimanded by the local advertising watchdog for misleading fatigue and weight management claims.

Unilever wins right to say pro.activ cholesterol spread doesn't cause side effects

A German court has dismissed campaign group FoodWatch’s law suit against Unilever’s cholesterol-lowering spread pro.activ – but FoodWatch continues its assault by urging the European Commission to retract its novel...

News in brief

Swiss herb player reaping benefits of eastern Europe expansion

Swiss botanicals player Frutarom is pushing hard into botanical medicines and supplements markets in the EU, with pharma-grade extracts produced at its recently acquired Slovenian facility.

Guest article

What degree of evidence is required to make an EU health claim?

Eight years after the EU nutrition and health claims regulation (NHCR) came into force the question of how to win a health claim is still not satisfactorily answered in the eyes...

Guest article

Cholesterolimbroglio: Inside an EU claims mess

On September 1 a Hamburg court will on the case brought by FoodWatch against Unilever over marketing for its cholesterol-lowering margarine Becel pro.activ.

Competition remains fierce in cholesterol-lowering niche

Benecol buy-back boosts Raisio Q2 results

Sales and profits were up in Q2 at Raisio, with CEO of the €500m Finnish agro-food player Matti Rihko content its re-housing of key brand Benecol was paying off.

EFSA loses right to keep experts secret

The European Food Safety Authority (EFSA) has lost its right to keep the names of contributing expert commentators a secret – a European Court of Justice (ECJ) ruling that could...

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