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Breaking News on Supplements, Health & Nutrition - EuropeUS edition

Trends > Health claims

Health claims

Health claims

Functional foods and supplements are as successful as the claims they can make. But new health claim regulations in Europe, and a tightening regulatory environment in the US can make it hard to know how messages must be communicated without overstepping the line.

Sensible? First supplement for smokers hits UK market

As the first supplement targeting smokers goes on sale in the UK, its maker is confident that sound scientific formulation will ensure the potentially controversial multivitamin complex stands up to...

Czech Republic moves to set nutrient profiles for food sold in schools

In the wake of the European Parliament's no vote last month, the Czech Republic has drawn up a draft decree to apply nutrient profiles on food sold and advertised in...

Dispatches from Vitafoods Europe 2016

Review: B vitamins, the brain (& deficiencies)

B vitamins play a significant role in cognitive performance and neurological functioning but deficiencies are common in too many populations, a Vitafoods Europe congress has been told.

EFSA health claim opinion

EFSA rejects Tate & Lyle polydextrose-defecation claim

The link between polydextrose consumption and maintenance or normal defecation is ‘weak’, EFSA has found in rejecting an article 13.5 submission from agrifood sugar giant Tate & Lyle.

Special edition: Omega-3s

Omega-3 hits €28bn in 2015 – growth predicted

The global omega-3 finished product market was worth €28 billion in 2015 and is set for pan-sector growth in the coming years to add €5bn by 2018, despite sustainability and scientific challenges.

Special Edition: Omega-3s

Omega-3: Latest research developments

Omega-3s have long been touted as beneficial for a range of areas such as brain, heart and eye health and dry eyes. What's new for these friendly fats? 

Marketing turns off TV & moves massively online: ASA

The UK Advertising Standards Authority (ASA) has highlighted the mega-trend platform shift in marketing activity toward online with the watchdog investigating 8633 cases on the web, compared to 3920 on television in 2015.

DISPATCHES FROM VITAFOODS Europe 2016

Large-scale plant cultivation could answer call for omega-3 sustainable source

The pursuit of alternative omega-3 fatty acid sources that are closer biologically to omega-3 eicosapentaenoic acid (EPA) found in fish oils remains a key industry challenge.

Link between vitamin E & brain tumours found in metabolite study

A link between vitamin E levels in the blood and the increased risk of brain tumours has been established in a Scandinavian study. 

Cranberry players unite

Botanicals firm Diana Food has bought a Canadian start-up to expand its technology and footprint in cranberry and other fruits and pursue novel health domains.

Antioxidant muscles in on emerging sport nutrition markets

Vitafoods saw French ingredient firm Seppic setting out its stall in the sports nutrition category with the launch of a new red wine polyphenol, vitamin E and zinc complex for...

DISPATCHES FROM VITAFOODS Europe 2016

Nutraveris showcases its online reference platform at Vitafoods

French consultancy Nutraveris was at Vitafoods to make available the latest version of its nutrient-health claim database that will better enable clients to source claims and nutrition research materials.

European Obesity Day 2016

Meal replacements have key role to play in obesity battle – and need support from EU policy makers

Ahead of this year’s European Obesity Day, the trade groups Specialised Nutrition Europe (SNE) and European Very Low Calorie Diet (VLCD) Industry Group have called for greater support for regulated...

‘Natural viagra’ ruling makes a mockery of NHCR

The Italian advertising standards body has pulled up Forsamax, a supplement for treating erectile dysfunction, for misleading advertising - providing further proof that the European Nutrition and Health Claims Regulation...

DISPATCHES FROM VITAFOODS EUROPE 2016

Does the recent approval for high-dose krill leave EU door ajar?

The European Food Safety Authority's (EFSA) authorisation of the use of a lipid extract derived from krill oil at a higher dose is set to "drive a big change for...

dispatches from vitafoods europe 2016

Spotlight on Serbian supplements following 'trade push'

With Serbia set to become an EU member by 2020, we zoomed in on the region to see what’s hot on Serbian supplement shelves.

Horseradish’s anti-cancer potency recorded in first-time study

The horseradish vegetable contains compounds that could help detoxify and eliminate cancer-causing compounds in the body, a study has shown.

DISPATCHES FROM VITAFOODS EUROPE 2016

The heart health market: All in the same vein?

Those that visited this year’s Vitafoods conference in Geneva would not have failed to notice the growing range of products claiming to support cardiovascular health, in one shape or another....

Dispatches from Vitafoods Europe 2016

OmniActive taps into LED concerns with What’s Your B.L.U.E.? campaign

The future of lighting is LED but what impact does this have on eyesight? US-Indian firm OmniActive has launched a European version of its What’s Your B.L.U.E.? campaign to shed light on...

Spotlight on Turkish regulation: 'It's an easy market to enter'

Harmonisation of Turkish and EU food law make it an easy and attractive market for foreign companies, but on issues that affect public health - such as nutrient profiles, health...

Fruit compounds could be effective against diabetes and CVD, study finds

Two compounds found in grapes and oranges could be used to form a basis of treatment for those suffering from diabetes, a study has found.

Omega Pharma gets second advertisement scolding of the year

The UK’s Advertising Standards Authority (ASA) received 15 complaints that Omega Pharma’s botanical advertisement discouraged viewers from seeking medical advice for nocturnal urination in what is the company’s second run-in...

Super growth for superfoods, but is the halo starting to slip?

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure...

And the winners of this year's NutraIngredients Awards are...

About 250 industry enthusiasts gathered last night to hear the winners of this year’s NutraIngredients Awards, which included Roquette, Amazing Grains and Lycored. 

SCIENCE SHORT

You are what you eat: Nutrition has upper hand in deciding physical appearance

Nutrition, not genetic differences, appear to control the appearance of certain physical traits, a US study indicates.