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Trends > Health claims

Functional drink benefits 'not as impressive' as implied, suggests Which?

Consumer watchdog Which? says it has held trials relating to health claims for 'functional' drinks, and found that the effects of one specific calorie-burning soft drink were not 'as impressive...

Barley by-products boost pasta’s functional claims

A new genre of pasta made with barley by-products, may mean that spaghetti can soon claim it is a ‘good source of dietary fibre’ and ‘may reduce the risk of...

UK watchdog rules against acai ageing, energy, weight ads

UK start-up Cleanse & Detox.co.uk has been rapped by the UK Advertising Standards Authority (ASA) for making claims its supplements, “could reverse ageing, improve energy, or manage weight” along with...

EC expects "smooth adoption" of article 13 health claims list in Q1 2012

The European Commission’s directorate for health and consumer affairs, DG Sanco, has said it is close to finalising the 2758 claim-strong list of generic claims for publication in the European...

‘We’ve learnt our lesson’, says Alkalized water firm after ASA sanction

Alkalized water firm Balance Water says it has “learnt its lesson” after the UK Advertising Standards Authority ruled yesterday that its advertised health claims were unsubstantiated.

Immunity and hypertension ingredients sector set for 45% growth: Frost

Market analyst Frost & Sullivan has fingered immunity and hypertension as two promising nutrient areas, with events such as the recent Swine flu crisis feeding consumer interest in nutritional solutions...

EFSA stands by probiotic cheese rejection

The European Food Safety Authority’s (EFSA) health claims panel says there are no grounds for it to alter its rejection of a claim that sought to link probiotic cheese consumption...

Protexin buys €2m+ UK pre-probiotic brand

UK firm Probiotics International (Protexin) has acquired fellow UK digestive products maker, The Healthy Bowels Company, in an undisclosed deal that sees Protexin gain control of €2m+ pre-probiotic combination brand,...

Valio demands EFSA reveal its “methodological and statistical requirements”

Finnish dairy group and ingredients supplier Valio has challenged the European Food Safety Authority’s rejection of its probiotic-gut health claim submission earlier this year, and called on the agency to...

Galactofructose supplier reaps health claim win benefits

Belgian lactulose (galactofructose) supplier Solvay says its business has picked up since the European Food Safety Authority (EFSA) last year published a positive health claim opinion linking the ingredient and...

The Beauty From Within Conference is back with a packed programme!

The second Beauty From Within conference will open its doors in Paris on October 27th and here we draw attention to some of the main highlights and how you can...

UK watchdog censors alkaline diet cancer claims

Claims that an ‘alkaline diet’ based around consumption of vegetable and grain powdered beverages could benefit cancer sufferers and diabetics have been rapped by the UK advertising watchdog.

UK warns against sibutramine-laced herbal products

The UK medicines regulator has issued a warning about certain herbal products it has found to be laced with the banned substance sibutramine.

Save the date set for the second Beauty From Within Conference!

The second annual Beauty From Within Conference will open its doors again at the Hotel Lutetia in Paris on October 27th, focusing in on the latest opportunities, trends and challenges...

“Milk drinks for infants are not necessary“: German agency

Infant milks for over-1s are not better than regular cow’s milk, a German government agency has found after analysing their nutritional properties.

Birds Eye attacks ‘ridiculous’ ASA vitamin ruling

Birds Eye has slammed a "ridiculous" UK Advertising Standards Authority (ASA) ruling that two of its frozen foods adverts made forbidden comparative nutrition claims.

Global omega-3 market set for ongoing 15-20% growth: Report

The 2010 global omega-3 market – just for foods and beverages and food supplements – is worth €5.57bn, according to a new report, with growth predicted of between 15-20%.

‘Functional’ breads not as attractive as direct health benefits, says research

When it comes to bread, products containing 'functional ingredients' are less attractive to consumers than those with a clear and direct health benefit, says new research.

UK tabloid labels functional foods a ‘gimmick’

Leading right-wing UK tabloid newspaper the Daily Mail found room in its pages today to slam more than just London’s looters with functional foods also taking a beating for delivering...

Soy supplements show no menopause benefit, says research

Soy isoflavone shows no benefits in terms of reducing bone loss, or menopausal symptoms, according to new research.

Probiotics maker: There is a temptation to overstate the benefits

Regulatory uncertainty in Europe and a string of high-profile lawsuits in the US has made firms much more cautious about making health claims about probiotics, according to one California-based supplier.

EHPM: MEP health claim support is “encouraging”

A Brussels-based pan-European trade group says it is encouraged by interactions with MEPs who are set to play an active role in scrutinising and potentially modifying controversial European Union...

CAM industry tension rises as UK advertising watchdog claims clampdown continues

The UK complementary and alternative medicines (CAM) sector that includes purveyors of botanical extracts has come away from a meeting with UK Advertising Standards Authority (ASA) officers with heightened concerns...

EFSA health claim opinion

Kraft on positive glycaemic health claim opinion: “We are only halfway through the process”

Kraft Foods Europe is “delighted” to have become only the second company to win an article 13.5 health claim but is focusing now on how the opinion will be viewed...

€6m EU project tackles herbal supplement issues

‘European Union project number 245199’ may provide some of the answers to the complex problem of regulating botanicals across the bloc with about 100 scientists, regulators and stakeholders working on...