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Trends > Health claims

Special edition: Polyphenols

Polyphenol use rises 69% in 5 years (but do people get it?)

Polyphenol use in functional food and drink marketing has shot up 69% since 2009 even as consumer understanding remains low and approved global health claims extremely limited. But can it continue?

EFSA comment rebuttal shows product-specific claims are not the way to go, says expert

EFSAs rebuttal of claims that a recent positive scientific opinion should have related to a whole product rather than a single constituent reaffirm the belief that product-specific health claims are...

“I get personal because they [EFSA] get personal to me"

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the probiotic community fought back against those forces that have for too long denied a perfectly valid...

Global probiotic market to add 50% to €33bn by 2018: Analyst

The term ‘probiotic’ may be banned in the European Union – along with its cousin ‘prebiotic’ – but sales remain steady, and the global picture is buoyant, says leading analyst, Euromonitor International.

EFSA was right to reject herb-joint health claim: Consultants

Europe’s central science agency was right to reject a recent joint health claim application for a herbal blend, consultants have said.

EU health claim for inulin has more immediate importance in the US: Beneo

Attaining a positive health claims opinion from the European Food Safety Authority (EFSA) may be of more importance immediately in the US than in the EU, says leading inulin supplier...

EFSA health claim opinion

Maltese firm to appeal “bully” EFSA over bone health claim rejection

EFSA is an irrational scientific bully that is damaging the European nutrition sector and driving activity to more business-friendly regions like Asia and the US, says the chief a Maltese...

Aging Japanese bring tea polyphenol market to boil

Aging populations in Japan and Western Europe are expected to boost a world market for tea polyphenols dominated by functional drinks to $367.7m by 2020 says Grand View Research.

EFSA health claim opinions

EFSA approves iodine, iron, vitamin C infant health claims

The European Food Safety Authority has approved a raft of claims for under-3s including iodine and thyroid and cognitive function; vitamin C and iron absorption; and iron and haemoglobin formation....

EFSA health claim opinion

Get inulin! Northern European giants win EFSA claim for non-digestible carbs and glycaemia

The three giants of chicory-derived inulin and fructo-oligosaccharides (FOS) supply have won a significant European Food Safety Authority (EFSA) health claim approval linking non-digestible carbohydrates and improved blood glucose response.

Advertising authority shows flexibility over health claims

The Advertising Standards Authority’s (ASA’s) policing of EU health claims offers a ray of light to food firms looking to use them in advertising, according to Eversheds senior partner Owen...

Guest article

Supplements shakedown part 2: Health claim medicine tastes better than expected

Last week, Peter Zambetti, director of global business development at Capsugel and chairman of the International Alliance of Dietary Supplement Associations (IADSA), discussed the impact of GMPs on the global...

Pepsi busted for Naked antioxidant ambition

Pepsi-owned Naked Juice has been told to remove the term 'antioxidant’ from its marketing materials as the UK advertising watchdog demonstrates its EU law enforcement bite.

2013: Big-hitting Nutra news review

New laws, NGO questions, booming sectors, booed players – there was plenty for the European and international healthy foods and supplements sectors to get on with in 2013. We take a...

“The impact of this longer-term erosion of the relationship with consumers will be profound.”

Appraised: 12 months in the life of the world’s toughest health claims regime

Widely despised and foreseen as an innovation crusher and healthy foods/supplements market wet blanket, we asked how life under the controversial EU nutrition and health claims regulation (NHCR) is panning...

BCAAs, Vitamin Angels, and adulteration of botanicals: Key lessons from NutraIngredients-USA’s special editions – Part 2

From brain health to muscle building, and from malnutrition to botanicals, our special editions have set record traffic levels for their in-depth articles and exclusive content. Here, we have the...

Probiota 2014, February 4-5, Amsterdam

Probiota 2014: The ultimate pre- and probiotic science-business blend

Probiota 2014 – relocated from Brussels to Amsterdam and organised by NutraIngredients – will bring together the finest scientific and commercial minds operating in the pre- and probiotic sector in...

Guest article

What is the functional food magic number? Why, 0.84 of course…

At what point are consumers prepared to purchase fortified or functional foods and drinks? That’d be 0.84 according to the fortified/functional (FF) curve. Say what?...Euromonitor International analyst Diana Cowland explains...

Unilever’s Flora ad trouble spreads to Spain

The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the...

Leatherhead invests in GI health claim prospects

Leatherhead to invest in research for a Glycaemic Index (GI) health claim, which it plans to eventually present to EFSA. 

The European food industry: Health claims, recession and global competition

We gave the European food industry a check-up at this year’s Food Ingredients Europe (FiE), talking with some of the industry's top ingredients players about EU health claims, economic recovery and how to...

Protein overtaking probiotic claims in yogurt market

The trend for high-protein products is gathering pace globally, with more than 10% of new launches using protein claims, as a softer approach to health moves the industry away from...

Feature

UK herbal sector to feel (righteous) pain as THMPD enforcement kicks in for real?

The EU herbal products sector has come in with a mixed reaction to the UK MHRA announcement last week that the sell-through period for unregistered herbal medicines would finish on...

EFSA health claims chief shares common dossier failures

Incomplete or selective reporting, high drop-out rates and unplanned post-hoc analyses are some of the common health claim submission failures, EFSA’s claims panel chief professor Ambroise Martin, PhD, told a...

Raisio says stanols are better than sterols for cholesterol reduction (at high-dose)

Finnish plant stanol leader and Benecol brand owner Raisio says plant sterol users like rival Unilever (pro.activ) are piggybacking off stanol science in high-dose products and wants the EU to...