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Trends > Health claims

Spanish regulator condemns sterol-cholesterol ads

The Spanish manufacturer of a plant sterol drink has been told to amend cholesterol-lowering claims for being too ambiguous in dosage and making unsubstantiated disease reduction claims.

Probi sales jump 17% in 2011 as supplements market shines

Swedish probiotics supplier Probi has turned in healthy annual figures with sales up 17% to SEK94.4m (€10.67m) in 2011 from SEK80.4 (€9.90m) in 2010.

Italy publishes probiotics guidelines

The Italian Ministry of Health has revised probiotic characterisation, labelling and claim guidelines that may open claim-making around the idea of microflora balance.

Prune rejection provokes piqued UK MEP into prune eating rumpus

UK Liberal Democrat MEP, Sir Graham Watson, has challenged European Commissioner for Health and Consumer Policy, John Dalli, to a prune eating contest in an adhoc, non-double blind, non-placebo controlled...

Academics attempt to bridge probiotic science and marketing gap

“Currently, there is a gap between the point where the biomedical science ends (with the publication of a paper in a scientific journal) and the point where the business begins...

EFSA should review ’growing up’ milks before regulations change, says EU infant foods group

The European Union should put the brakes on any mooted changes to rules governing milks targeting 1-3 year olds until a scientific review can be conducted, according to the EU...

Dutch start-up secures funding for egg lutein and peptide R&D

Dutch firm Newtricious has won undisclosed funding from a local investment consortium that will advance its egg-focused R&D to drive products to shelves in, “two to three years”.

Chocolate giant submits cocoa flavanol-blood health claim to EFSA

Barry Callebaut has submitted an article 13.5 health claim dossier to the European Food Safety Authority (EFSA) linking cocoa flavanols and healthy blood flow.

Schwabe pulls back as herbal medicines quality campaign launches at Westminster

The UK Safer Herbal Medicines Campaign (SHMC) that was conceived last year as an industry initiative to push for greater enforcement of the EU Traditional Herbal Medicinal Products Directive (THMPD),...

Olive oil extract space gains another player

Spanish firm Probeltebio has joined a growing list of players in the olive oil extract space that has been hot ever since olive extract polyphenols won a rare botanical antioxidant...

Coca-Cola in hot Vitaminwater over claims (again)

Vitaminwater, the enhanced water brand Coca-Cola acquired when it paid $4.2bn for New York-based Glaceau in 2007, has come under fire for its claim-making once again, this time in the UK.

Victory for Powerade in Jessica Ennis advertising standards scrap

The UK Advertising Standards Agency (ASA) has rejected complaints against Coca-Cola brand Powerade which claimed the firm’s hydration claims – backed by UK Olympic athlete Jessica Ennis – were unjustified.

Cargill wins EU novel foods approval for omega-6 form ARA

Cargill is celebrating the European Union approval of a Mortierella alpine, algae fermented arachidonic acid (ARA)-rich oil, to be used in infant formula and formula for older children.

Top 10 nutrition trends include ‘naturality’, energy and joints

‘Naturality’, energy and muscle, bone and joint health will be among the top 10 food, nutrition and health trends for 2012, according to a report just published by New Nutrition Business.

MEPs back PARNUTS amendments to prompt EU baby milk law reforms

Pro-breast feeding advocates and Members of the European Parliament (MEPs) are throwing their support behind mooted amendments to the European Union PARNUTS Directive they believe can improve the safety, quality...

Health claims? Who needs ‘em? asks industry guru

2012 will bring the greatest changes ever seen to European Union healthy foods and supplements marketing as the long-awaited 2000+-strong health claims register becomes law – but does a rejected...

Disptaches from Microbiota 2011

IPA co-founder: EU probiotic approach is “dirty pool”

Jarrow Rogovin, never a man to mince his words, says it is high time the IPA and other trade groups stepped up to the plate to defend a sector that...

Yakult never presented the basic evidence for probiotic health claim, says consultant

Yakult failed to present the most basic evidence and sought a too-complicated immunity claim in the controversially rejected immunity health claim for its probiotic drinks, a UK consultant has said.

Exclusive interview

Beneo: Prebiotic health claim rejections have put prospects “on hold”

The second part of this exclusive interview sees Beneo executive board member, Yves Servotte, explaining the cooling but not crushing effect of EU prebiotic health claim rejections on its inulin-chicory...

Yakult: Health claim rejection doesn’t affect our claims

Japanese probiotics giant Yakult says the writing into law of its rejected EU health claim for upper respiratory tract infection (URTI) benefits won’t alter its core sell in European markets...

Exclusive interview

Beneo board: “Let us not forget that functional food responds to a clear demand of the consumer”

In the first part of this exclusive interview, Beneo Group executive board member, Yves Servotte, explains how European Union health claim rules have informed strategic thinking at one of Europe’s...

Dispatches from FIE 2011

Clinical trial design in the new EU health claims regime: “Now we have to work on the borderline”

How to demonstrate health benefits among healthy human beings? That is the challenge new European Union health claim laws have set contract research organisations (CROs) and others involved in trial...

Kalahari tribe throws weight at Unilever over hoodia rejection

South Africa’s San people say food giant Unilever was working off inaccurate research data when it decided to bin a €20m investment in hoodia gordonii, the Kalahari cactus the San...

Slovenian firm reaps rewards of “huge” health claims investment

Valens, the Slovenian ingredients and supplements manufacturer, is celebrating its barley beta-glucan, LDL cholesterol-lowering health claims victory, it says would not have been possible without a “huge investment”.

EFSA health claims guidance

Heavyweight comments inform EFSA antioxidant-heart health claim guidance

Input from Nestlé, Kellogg, GlaxoSmithKline, Merck, DSM, Unilever, Cargill, Ocean Spray, Kraft, Danone, Health Canada, the University of Milan and 45 other parties has informed fresh EFSA guidance on antioxidant...

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