News In Brief
Multi-nutrient collagen soft chew health claims go beyond skin deep
Available online now from Ellactiva, Collagen& comes in three sugar-free flavours with each containing added vitamin C and nutrients for specified health needs: Energy (orange zing) contains soluble fibres, resistant starch and chromium picolinate; Immunity (blackcurrant) contains added inulin fibre, plus zinc and seleniuma; and Healthy Bones (creamy caramel) contains added vitamin D and calcium.
Launched by UK-based consumer-health company Oxford Pharmascience Limited, Collagen& provides 2500mg Bioactive Collagen Peptides which Ellactiva claims can provide visible skin benefits within as little as four weeks.
Sold in on-the-go 10-unit sticks and with a recommended daily dose of three chews, the firm is encouraging consumers to take one of each flavour every day to benefit from the full range of health benefits.
