Manufacturers

istock / pablographics

Nutraingredients gets behind the scenes insight into unconventional products being developed by supplements and sports nutrition giant Sci-MX

Re-writing convention: The only way to innovate in a saturate market

By Nikki Cutler

Manufacturers must ignore the status-quo and pursue unconventional ideas in order to innovate in an over-saturate market, according to the product manager at Sci-MX.

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