Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just comes off as ‘noise,’ said one branding expert.
A new ecommerce based subscription supplement brand launches today with a unique feature: a smart cap technology that will drive compliance and will help manage reordering.
Health food, drink and supplement marketers must sell to the growing over 65’s market by moving away from anti-ageing terms, according to new research revealed at Health Ingredients Europe.
Unilever will acquire GlaxoSmithKline’s Health Food Drinks portfolio in Asia for €3.3bn ($3.8bn): a move that will boost its presence in the Indian market.
We caught up with two start-ups, Plasma Nutrition and Tamarack Biotics, to learn more about the market and regulatory status of their novel processes and ingredients at the SupplySide West 2018 Expo.
Carbery Food Ingredients has launched a fermented whey protein isolate (WPI) with prebiotic-promoting properties to tap into interest in the gut microbiome.
Leading global manufacturer of specialty and nutritional dairy ingredients, flavors and cheeses, launches WPI product for energy bars at Health Ingredients Europe.
The sports nutrition category has undergone significant change in recent years, as many new non-core consumers are seeking out the products. This has coincided with increased regulatory scrutiny and calls for greater transparency, says the COO of ProSupps.
Mitsubishi Gas Chemical Company’s ingredient BioPQQ has been used in the healthy aging space for more than a decade. This year, the company has been ramping up efforts to increase awareness of the ingredient’s sports benefits.
Botanical-based supplement firm Pukka Herbs aim to achieve carbon neutrality by 2030 after agreeing to a series of climate-based targets designed to reduce greenhouse gas emissions.
A former professional footballer has scored a kick-up in sales for his “world’s healthiest bread” after appearing on BBC’s Dragons’ Den on Sunday (November 11th).
