SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Read more breaking news

 

 

Mars to enter UK supplement space with cocoa flavanol pills

Post a commentBy Emma Jane Cash , 16-Feb-2017
Last updated on 16-Feb-2017 at 11:15 GMT2017-02-16T11:15:54Z

Image: ©MarsSymbioscience
Image: ©MarsSymbioscience

Confectionery giant Mars plans to launch its CocoaVia line of cocoa flavanol-based food supplements in the UK and Ireland later this month.

Mars will launch a range of pill-based food supplements containing its cocoa flavanols in to the UK and Ireland later this month, the company confirmed.

It said the supplement range can help consumers gain benefits from cocoa flavanols, which have an EFSA approved claim to help "maintain the elasticity of blood vessels, which contributes to normal blood flow", in a healthier way compared to chocolate or cocoa powders currently on the market.

Before now, the CocoaVia supplement had only been available to purchase in the US market.

"CocoaVia cocoa extract food supplement is already on sale in the USA, with distribution in grocery, specialty, and recent expansion into 8,000+ Walgreens locations nationwide in October 2016," said Julie Talbot, marketing and sales director at Mars Symbioscience. "Now, CocoaVia food supplement will also be available for online purchase to consumers in the United Kingdom and Ireland.

Talbot said the UK and US markets are the only ones where CocoaVia is planned to be available soon, however she added that Mars is looking to expand the distribution of into additional markets in Europe and globally.

"There is growing interest around the world in cocoa and the phytonutrients found in cocoa, notably the cocoa flavanols. This interest is driven by the increasing body of evidence supporting the vascular benefits related to the consumption of these compounds," she noted. "We would like to expand our distribution to additional markets as soon as possible to give more people the chance to experience the benefits of CocoaVia food supplement.

Cocoa flavanols

After two decades of research, Mars Symbioscience – a research centre funded by Mars Inc - says it has created a method of processing cocoa that does not damage or destroy fragile flavanols found in cocoa, and instead preserves them.

"Cocoa flavanols are easily damaged by heat, humidity, and the oxygen in the air but, through our proprietary Cocoapro process, we can gently preserve cocoa flavanols in their purest form," said Talbot.

The supplements do not contain chocolate, nor are they derived from it, said Mars - revealing that the process to make chocolate includes fermentation and roasting which can damage the flavanols.

Instead, the flavanols are extracted from unroasted cocoa beans which are harvested and dried in Indonesia.

UK roll out

Mars confirmed CocoaVia will be available in the UK and Ireland in the coming weeks, and will be available in bottles of 90-count cocoa extract capsules, sold online through CocoaVia.co.uk and Amazon.co.uk.

It added that the supplements provide 375 mg of cocoa flavanols per 3 capsules - with a the minimum recommended daily consumption for health benefits (as set out by EFSA) set at 200 mg.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Fytexia
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Indena
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Capsugel
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Ingredion
Balancing Innovation and Risk in Sports Nutrition Ingredients
NSF-International
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Roquette
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars

Promotional Features