Markets and Trends

Microphyt taps esports category with microalgae

Microphyt taps esports category with microalgae

By Danielle Masterson

As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.

getty | gorodenkoff

Get skin in the game: How to innovate in esports

By Nikki Hancocks

The gaming market is a diverse one, with a wide range of demands and need states for nutrition brands to tap into, meaning innovation opportunities going far beyond energy.

IPAWC + Probiota 2023: Early bird discount ends this week!

IPAWC + Probiota 2023: Early bird discount ends this week!

By Stephen Daniells

The Early Bird discount for the 2023 IPA World Congress + Probiota will expire on Friday, 25th November, so book now to ensure your spot at the leading event for the global microbiome modulation community.

Getty | extreme photographer

The trends shaping the sports beverages market

By Nikki Hancocks

Sports beverages are the most popular vehicle for functional ingredients across the globe as an increasingly wide range of consumers look to support their physical and mental health through convenient everyday nutrition.

Getty | Tero Vesalainen

Mintel's top trends for 2023: Power to the people

By Nikki Hancocks

Mintel's global consumer trends report for 2023 reveals that consumers are keeping two things front of mind when buying products - brand ethics and their own mental wellbeing.

Pic:getty/visualgeneration

Functionality: The next big frontier in beverage innovation...

By Rachel Arthur

Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.

Brands flaunt innovative formats at SupplySide West

Brands flaunt innovative formats at SupplySide West

By Danielle Masterson

Formulations are taking on new forms – literally. SupplySide West gave companies a chance to showcase a number of new products– and formats– as brands embrace innovation.

IPAWC + Probiota 2023: Early bird discount expires this week

IPAWC + Probiota 2023: Early bird discount expires this week

By Stephen Daniells

From the phage opportunity to microbiome modulation for athletic performance, the science around HMOs, synbiotic mechanisms of action, and the gut-brain axis, the upcoming IPA World Congress + Probiota is not to be missed.

Pura Collagen on success amid Brexit, pandemic

Pura Collagen on success amid Brexit, pandemic

By Danielle Masterson

Just as the UK entered a new trading relationship with the EU, the economy was thrown another curveball with the pandemic. But with a little strategic foresight and a lot of humor, Jennifer Mo is taking the situation in stride.

Integrative bioinformatics

Guest Article

Unlocking microbial functionality to understand the impact of functional ingredients

By Robyn Eijlander and Guus Kortman, Scientists and Project Managers at NIZO

As consumers continue to turn towards more natural ways to maintain their health, the market for probiotics and other ingredients that promote a healthy gut microbiome continues to grow. But how can a manufacturer be sure their pre-, pro- or postbiotic...

Image courtesy of doTERRA

dōTERRA zeroes in on metabolism support

By Danielle Masterson

The multi-level marketing company based in Pleasant Grove, Utah, recently launched the MetaPWR Metabolic System, a six-part product system formulated to support a healthy metabolism.

Getty | Guido Mieth

Securing success in personalised nutrition

By Nikki Hancocks

Personalised nutrition has moved forward so quickly that customers are no longer satisfied with simple online questionnaires and basic product recommendations - they need collaboration between the science, product and tech which can better service long-term...

Gatorade introduces new gummies, overshadowed by bottle

Gatorade introduces new gummies, overshadowed by bottle

By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

Getty | Luis Alvarez

Preparation and prevention: How to guide women through menopause

By Nikki Hancocks

Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.

Image courtesy of Lemme

Keeping up with Ashwagandha

By Danielle Masterson

Is Kourtney Kardashian Barker’s new wellness brand signaling a turning point for the Ayurvedic herb?

Getty | Alistair Berg

A mission to normalise supplements in young athletes

By Nikki Hancocks

Many consumers, and even those working within the sports nutrition industry, believe there is no space for supplements in adolescent health, but Lou Antonio Matera is a man on a mission to change this perception.

©Getty Images - SolStock

Dutch dietary enzyme brand launches in US on Amazon

By Hank Schultz

Intoleran, a Dutch dietary enzymes brand, has launched its line of finished dietary supplements into the US on Amazon, including a flagship formula that the company claims helps address an underlying issue for those suffering from gluten intolerance.

getty | monkey business

The fast-evolving 'complete food' market

By Nikki Hancocks

The 'complete food' category is a totally new and fast-evolving area of nutrition in the sport nutrition industry that is taking the mass market by storm, according Rebecca Williams, nutrition manager at Huel.

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