The popularity of sports and personalised nutrition at this year’s HiE has threatened to overshadow more established product sectors, which innovation-wise, has not quite captured consumer imagination.
Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just comes off as ‘noise,’ said one branding expert.
NutraIngredients is on the hunt for bright start-ups to join our Probiota Pioneers session and pitch their company and ideas to a room full of experts in Copenhagen next February. Do you have what it takes?
Assessment of nutritional status and solutions to micronutrient deficiencies must be in sync if maternal and infant health is to improve, says Peter van Dael, DSM's Senior VP of Nutrition Science and Advocacy.
A project that used gene technology to create canola oil that yields quantities of long-chain omega-3 previously only available in fish will be showcased at the first NutraIngredients Omega-3 Summit in Singapore.
Big health food and drink companies must go small with their marketing tactics as sceptical consumers are shunning established firms and demanding ultra-ethical brands, according to new research revealed at Health Ingredients Europe.
It's not easy to keep up with the fast pace of the news, but the weekly Nutra News Review is your best shot. Our editors run down their weekly news highlights - giving you the inside track on the top news and analysis from the last seven days. This...
Is the protein craze fizzling out? Not if you look at new product launch data, or the fact that producers of both plant and dairy proteins are continuing to add capacity, and consumers are continuing to experiment with new sources, from marine collagen...