Markets & trends

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Leading CBD manufacturer becomes latest category casualty

By Nikki Hancocks

B3 Labs, a pioneering premium white label CBD product manufacturer, has become the latest UK category casualty amid innovation restrictions, flat lining consumer interest, rising costs and increasingly challenging retail channels.

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Industry responds to Zoe science-backed supplement launch

By Olivia Haslam

Gut health-focused tech firm Zoe has launched its first own brand whole-food supplement designed to be sprinkled on meals to provide a microbiome diversity boost, utilizing an (as yet) unpublished RCT to help market its benefits.

NutraWomen Wednesday: Komal Baldwa, founder of Waleria Health Tech

NutraWomen Wednesday: Komal Baldwa, founder of Waleria Health Tech

By Danielle Masterson

Described as a formidable advocate for women's health, Komal Baldwa, founder of Waleria Health Tech, is a serial entrepreneur and women's health proponent. Baldwa's boldness in launching Bleu, the first vegan condom brand in India, addressed...

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ISAPP to host next public scientific meeting

By Olivia Haslam

The International Scientific Association for Probiotics and Prebiotics (ISAPP) annual scientific meeting is opening to members of the press and public next week.

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Top supplement trends, according to Google

By Danielle Masterson

From need states such as sleep and hormone balancing to ingredients like GLA and astaxanthin, Spate’s trends report highlights a diverse market where interest extends to both traditional and innovative supplements.

How brands are capitalising on gut health. GettyImages/PeopleImages

How brands are capitalising on gut health

By Donna Eastlake

Gut health is proving to be hugely popular with consumers and enormously profitable for food and beverage manufacturers. In financial terms, it’s the gift that keeps on giving.

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ASA gives Hangcure a headache over implied disease claims

By Nikki Hancocks

The UK Advertising Standards Authority (ASA) has warned UK supplement brand Hangcure Ltd that it must not claim that its product can prevent, treat or cure disease through product name or advertising.

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Lion's mane spores 450% Google search growth

By Nikki Hancocks

Google searches for lion's mane surged by up to 450% (week on week) in May in the UK, with industry players assigning the rise in interest to TikTok influencers, health practitioners, and the blockbuster Amazon show Clarkson’s Farm.

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Trends in tech: Vitafoods 2024

By Olivia Haslam

Tech was a hit topic at the Vitafoods tradeshow in Geneva last month, with home testing, tracking and apps soaring in consumer popularity as people seek to reduce epigenetic age.

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New paper explores issue of excessive dilution of botanical extracts

By Stephen Daniells

A new HerbalGram article shines a light on the excessive use of excipients with botanical extracts—also known as fairy dusting. “This is about hopefully changing the practice of some members of industry to give consumers the product they expect,” said...

NutraCast: Is aronia berry the next elderberry? Mintel thinks so.

NutraCast: Is aronia berry the next elderberry? Mintel thinks so.

By Danielle Masterson

Mintel recently launched Ingredientscape AI, a new landscaping tool that helps brands discover the fastest-growing ingredients using robust data from Mintel’s Global New Products Database (GNPD). Stephanie Mattucci, director of food & drink at Mintel...

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