Markets and Trends

Alana MacFarlane Kempner on stage at Probiota

The Gut Stuff on using the ‘shock factor’ in the right way

By Olivia Brown

The Gut Stuff, an education brand founded by sisters from the Zoe TwinsUK microbiome study cohort, is working to spread microbiome science knowledge by cutting through the noise on and offline with an ethical approach to shock factor tactics.

Image by Justin Howe

A new economic imperative for the sports nutrition market

By Claudia Adrien

Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.

© Golfcuk / Getty Images

Industry gears up to celebrate Global Omega-3 Day

By Nikki Hancocks

The Global Organization for EPA and DHA Omega-3s (GOED) is inviting members of the industry to celebrate this year's Global Omega-3 Day on March 3 to continue the impressive uptick in awareness created this time last year.

NutraCast: Remaining selective in sourcing amid limited fish oil supply

NutraCast: Remaining selective in sourcing amid limited fish oil supply

By Danielle Masterson

From limited supply to the need for more consumer education, the fish oil industry is facing a number of challenges. However, there are still a lot of opportunities in and outside of the sea. This episode examines the state of the fish oil market and...

High-protein is projected to be the fastest growing segment within dairy yogurt this year, with a growth rate of 17.2%, according to Circana. Image: Getty/YelenaYemchuk

High-protein dairy is booming, but how 'healthy' is it?

By Teodora Lyubomirova

Danone has become the latest manufacturer to release a range of high-protein dairy products in the UK. But can high-protein yogurts - that typically contain thickeners, starches and sweeteners - really be considered ‘healthy’?

NutraIngredients Awards - Deadline extended!

NutraIngredients Awards - Deadline extended!

By Nikki Hancocks

NutraIngredients has extended the deadline for its 10 year anniversary awards, giving entrants until Monday Feb 19, to be in with a chance of winning a prestigious industry award.

Quality assessment is an important part of the food production process. Image Source: Getty Images/Monty Rakusen

3 start-ups boosting food quality in Europe

By Augustus Bambridge-Sutton

Food quality technology plays a vital role both in ensuring that food is safe to eat, therefore reducing food waste, and providing insights around its health and composition. Three European start-ups tell FoodNavigator how technology can help them understand...

H&B: Overcoming trust barriers in menopause supplements

H&B: Overcoming trust barriers in menopause supplements

By Olivia Haslam

Retail giant Holland & Barrett says that lack of consumer trust is a key barrier in the women's health category and that continuous campaigning is needed to improve awareness and education about this ‘underserved community’.

©metamorworks | Getty

How to harness data to optimise global ecommerce

By Nikki Hancocks

Data insights are essential when choosing the right online markets for your brand and optimising profits, tech experts from the e-commerce accelerator Pattern revealed at the GOED Exchange last week.

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.

Women's health category encompasses all macro trends

The women’s health category: A ‘co-creation’ of macro trends

By Olivia Haslam

It’s time to rethink innovation and shopper experience in women’s health as "there is not a single health benefit that doesn’t fit into the category", said Nick Morgan, founder of Nutrition Integrated, at the Biogredia by Barentz women’s health...

Brands harness plant polyphenols for weight management

Brands harness plant polyphenols for weight management

By Claudia Adrien

Demand for polyphenol-powered weight management supplements continues to grow as consumers seek out natural, science-backed aids to activate their metabolisms, curb appetite and reduce excess fat mass.

© Hiroshi Watanabe / Getty Images

Noggin: Brain health supplements for modern day minds

By Olivia Brown

The general practitioner-founded brain health supplement start-up Noggin is meeting a significant demand for sustained cognition, stress and sleep support through its unique blends of science-backed botanicals, nootropics, vitamins and minerals.

Many consumers now value broth for its health benefits. Image Source: RUSS ROHDE/Getty Images

Protein, collagen, non-UPF: Bone broth as a functional food

By Augustus Bambridge-Sutton

Broth has been used for centuries as a component of traditional meals such as soups and stews. But many consumers are now attracted to it for a different reason – it has a range of health benefits, and is non-UPF (ultra-processed food). Startup Freja...

Q&A: Glaxon on shaking up the sports and active nutrition category

Sports & Active Nutrition Summit Start-up Star

Q&A: Glaxon on shaking up the sports and active nutrition category

By Asia Sherman

Glaxon entered the market in 2019 with a small suite of sports nutrition supplements. Since then, the portfolio has grown to some 100 products, featuring space-themed branding and individual comic art for each label with innovative formulation concepts...

© Shana Novak | Getty

Fish oil like liquid gold: 'There simply isn’t enough'

By Nikki Hancocks

Omega-3 suppliers and manufacturers need to pool their resources to educate consumers about alternative sources of EPA and DHA as fish oil turns to "ocean gold" that simply cannot support the world's increasing demands.

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