Markets and Trends

Headline news roundup: September 2023

Headline news roundup: September 2023

By Olivia Haslam

From WHO fighting infant formula marketing to enhanced botanical bioavailability with fermentation, September’s news roundup covers the latest developments in health, nutrition, and regulatory changes.

GettyImages | LordHenriVoton

Challenging the vilification of ultra-processed foods

By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Two weeks to go! Get set for the Active Nutrition Summit

Two weeks to go! Get set for the Active Nutrition Summit

By Nikki Hancocks

Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...

The emergence of the creatine gummy

The emergence of the creatine gummy

By Asia Sherman

Gummies are making an inroad as delivery format for creatine, one of the biggest performing subcategories in a booming performance nutrition market.

Getty images / simonkr

Postmenopausal women work out too

By Danielle Masterson

Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.

Getty | Andrea Izzotti

Aker Biomarine talks sustainability and science

By Nikki Hancocks

Krill oil makes up approximately 15% of the omega-3 supplement market and is well posiutioned to weather storm around the Peruvian anchovy supply as "one of the most plentiful biomasses in the world" according to Norwegian fishing and biotech...

Getty | suwadee sangsriruang

Active Nutrition Summit: How to innovate in cognitive health

By Nikki Hancocks

The key drivers propelling interest in cognitive health supporting food and drink are plant-based nootropics, the gut-brain axis, and on-the-go delivery formats, according to expert insights set to be presented at the Active Nutrition Summit.

Headline news roundup: August 2023

Headline news roundup: August 2023

By Olivia Haslam

During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.

August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

getty | kirstypargeter

Muhdo levels up personalised nutrition through epigenetics

By Nikki Hancocks

Muhdo, the first company to provide nutrition and lifestyle advice based on epigenetic analysis, is set to relaunch with tests and guidance to reveal how individual micro and macro-nutrients impact gene expression and function.

Startup Stars: Prevess pioneering personalised nutrition with AI

Start-up Spotlight

Startup Stars: Prevess pioneering personalised nutrition with AI

By Olivia Haslam

Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes.

Getty | asiandelight

Qina reveals top 10 trends in personalised nutrition

By Nikki Hancocks

Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.

NutraWomen Wednesday: Merce Piñol del Olmo, Aker BioMarine

NutraWomen Wednesday: Merce Piñol del Olmo, Aker BioMarine

By Danielle Masterson

Merce Piñol del Olmo is an industry leader with broad experience in the nutraceutical sector. As the VP of Sales for Europe, Middle East and Africa, the Norwegian is responsible for the growth strategy in these regions.

Getty Images / Jonathan Storey

Levagen+ PEA now available for beauty applications

By Cassandra Stern & Danielle Masterson

Gencor’s branded PEA can now be found in the beauty category for its ability to aid in a healthy inflammatory response and protect from oxidative stress-induced damage.

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

By Olivia Brown

Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.

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