Markets and Trends

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

Getty | TeroVesalainen

Vitamin market set to hit £500m but where are the new users?

By Nikki Hancocks

Use of Vitamin D supplements is growing fast thanks largely to growing media attention during the pandemic but interest in nearly all other single vitamins has dropped, and there's still a lack of new consumers entering the market, according to new...

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

getty | AndreiDavid

Dr Google: Getting under the skin of prebiotics

By Nikki Hancocks

The interest in probiotics for immunity has passed its peak but a 24-month rise in internet searches for prebiotics and skin health is more than a passing trend, according to new insights from Lumina Intelligence.

Getty/ipopba

AI tech offers food brands a finger on the pulse of trends

By Oliver Morrison

An Israeli start-up has launched its AI-powered food intelligence platform in the UK. The company – called Tastewise – says it can offer real-time industry insights on how consumers order, cook, and eat, to help brands with product innovation.

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