Markets and Trends

Getty | Kerkez

Editor's spotlight: Startup Focus

Entrepreneur's view: The exciting and dangerous world of nutrition innovation

By Nikki Hancocks

After graduating from Cambridge University with a degree in Social and Political Studies, Sasha Watkins didn't expect she’d end up an award-winning dietitian and food tech entrepreneur running three - soon to be four - nutrition focused companies.

Lumina Intelligence

Lumina: More and better reviews key to online success

By Hank Schultz

Lumina Intelligence now has enough data for online product reviews to use it in a predictive fashion. For sports nutrition products the news is those with the most reviews and the best scoring reviews prosper; products with few reviews get dropped.

Bay's Kitchen

Editor's Spotlight: Startup Focus

Low FODMAP startup a hit with mainstream market

Bay’s Kitchen, a startup that produces a range of low-FODMAP products aimed at people suffering from irritable bowel syndrome, has secured a “six-figure investment” to fund ongoing NPD and help bring their range into the mainstream.

© Getty Images / JackF

What's new in specialized nutrition in 2020?

By Natasha Spencer

Specialized nutrition is on the up. Increasingly, consumers are seeking tailored alternatives such as dairy and meat-based options that appeal to consumers with very specific nutritional needs, says Mintel.

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