SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

Trends > Health claims

'Our probiotic science will lead to an EFSA health claims approval': DuPont VP of marketing

By Hank Schultz , 14-Nov-2012
Last updated on 15-Nov-2012 at 22:46 GMT2012-11-15T22:46:22Z

'Our probiotic science will lead to an EFSA health claims approval': DuPont VP of marketing

Recent studies using DuPont’s HOWARU strain combination, combined with a better understanding of ‘the rules of the game’, will lead to positive health claims in Europe, DuPont’s Scott Bush has confidently predicted.

Mr Bush, VP Marketing - Nutrition and Health, DuPont told NutraIngredients-USA at SupplySide West in Vegas that, “while [the EFSA health claims process] been a hurdle for the probiotics industry, I fully anticipate that down the road DuPont and other companies investing heavily in probiotic science will get claims approved.”

Bush talked about the results of a new study using the company’s Howaru probiotic blend for antibiotic-related diarrhea.

“We showed very significant results with both the 1 and 10 billion doses, versus the placebo, in terms of reduction of incidence, reduction in the duration of antibiotic-associated diarrhea, and in terms of gastrointestinal symptoms.”

Bush noted that the company is now working on a gut microflora study to identify the impact of the interventions on the microflora.

So will this lead to a positive health claim in Europe?

“We’ll take the pilot study we did, coupled with this much larger study we have just finished, plus two other studies we’re just launching, and we’ll put together a compendium of those results, and I fully expect that these will lead to some EFSA claims approvals.”

Related products

New gut models facilitating microbiome research

New gut models facilitating microbiome research

The understanding of what happens within the human digestive system has always been hampered...

US market is faster, but not lower quality or less ethical than Europe, consultant says

US market is faster, but not lower quality or less ethical than Europe, consultant says

In the wake of the New York Attorney General affair, one question that has...

Blackmores: We wanted to see krill sustainability with our own eyes

Blackmores: We wanted to see krill sustainability with our own eyes

Richard Henfrey

Chief Operating Officer, Blackmores

Marine resources: Ireland looks for its whey powder of the sea

Marine resources: Ireland looks for its whey powder of the sea

The Irish government has invested €5.2m to capitalise on the country's untapped marine biodiversity. ...

How food firms could save energy

Top three energy tips for food firms

Food manufacturers could cut their energy costs by operating more energy efficiently, avoiding production...

Key trends in food and nutrition: Naturalness, NPD and more co-branding?

Key trends in food and nutrition: Naturalness, NPD and more co-branding?

After a few years of negativity, the industry has a spring in its step...

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Julian Mellentin

Director, New Nutrition Business

The making of a brand: Contract manufacturers share secrets to success

The making of a brand: Contract manufacturers share secrets to success

The firms that manufacture healthy food and supplement products do much more than just...

The ins and outs: Are firms shifting to vertically integrated supply chains?

The ins and outs: Are firms shifting to vertically integrated supply chains?

Outsourcing. It's no secret it can bring big financial and logistical gains. But in...

Outsourcing science: Where does the future of industry research lie?

Outsourcing science: Where does the future of industry research lie?

An trend for outsourcing science and research may be good news for contract research...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

Key Industry Events