SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Trends > Health claims

Global probiotic market to add 50% to €33bn by 2018: Analyst

By Shane Starling+

22-Jan-2014
Last updated on 24-Jan-2014 at 16:16 GMT2014-01-24T16:16:09Z

36% of global yoghurt products are probiotic, says Euromonitor's Ewa Hudson

36% of global yoghurt products are probiotic, says Euromonitor's Ewa Hudson

The term ‘probiotic’ may be banned in the European Union – along with its cousin ‘prebiotic’ – but sales remain steady, and the global picture is buoyant, says leading analyst, Euromonitor International.

“Roughly probiotic yoghurt accounts for 36% of the total yoghurt sales globally,” said global head of health and wellness research, Ewa Hudson at the recent FIE trade show in Frankfurt, Germany.

When food supplements are thrown into the equation the market sat at $30 billion (€22bn) worldwide in 2013, which would surge 51% to $45bn (€33.2bn) in 2018 (in real terms which factors in inflation), with emerging markets like China and Brazil leading the way, along with the US.

However things remain tough in the European Union since the 2012 claim ban, with, “a small decline” occurring.

Hudson will present a comprehensive global portrait of both pre- and probiotics at Probiota 2014  in Amsterdam on February 4-5.

Probiota 2014

Probiota 2014 will explore the prebiotic-probiotic scientific frontier, its evolution and commercial application in food, nutraceuticals, pharmaceuticals and cosmetics across the globe.

The 2-day, 2-stream event – formerly Probiotech and Microbiota - will be held in Amsterdam on February 4-5 this year. Will you be joining your peers there?

To know more click here .

Related products

WATCH: Probiotics in China — ‘The market is set to explode’

WATCH: Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and...

Kerry innovation chief talks investment, R&D and working with start-ups

Kerry innovation chief talks investment, R&D and working with start-ups

Following Kerry Group's $220 million (€193m) investment into research and development (R&D) last year, what's next...

Defining dietary fiber at the 2017 IFT show

VIDEO: Should we define dietary fiber on the basis of what it is or what it does?

Which ingredients should be classified as dietary fibers and why? Elaine Watson caught up...

Navigating disease claim currents especially tricky for probiotics, expert says

Navigating disease claim currents especially tricky for probiotics, expert says

Regulatory hurdles must be kept in mind when designing studies to support products. This...

Research sheds light on nature of ancient microbiome

Research sheds light on nature of ancient microbiome

Is there a goal to shoot for when trying to alter consumers’ microbiomes?  Researcher...

DuPont: There's opportunity in new probiotic enumeration technology

There's opportunity in new probiotic enumeration technology, says expert

Analyzing and identifying probiotic strains in a finished product is becoming increasingly crucial as...

Prebiotics promote satiety, but it's hard to make the claim, expert says

Prebiotics promote satiety, but it's hard to make the claim, expert says

Satiety is one of the best-supported effects of prebiotic supplementation, an expert says.  But...

DuPont Nutrition and Health explains study backing Howaru Shape

Blend of probiotics and prebiotics has weight management benefits, DuPont research finds

Study participants who consumed a combination of two ingredients—a prebiotic and probiotic—experienced more body...

Science builds for probiotics' effects on depression symptoms

Lallemand furthers study on probiotic intervention among individuals newly diagnosed with depression

More studies looking at the link between a human’s microbiome and depression are underway....

Seaweed swell: European interest turns tide in superfood’s favour?

Seaweed swell: European interest turns tide in superfood’s favour?

Dr Craig Rose

Managing Director, Seaweed and Co

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

EFSA’s Bernhard Url: Science should reserve one private room for open debate

EFSA’s Bernhard Url: Science should reserve one private room for open debate

Since taking the European Food Safety Authority (EFSA) throne last summer, Dr Bernhard Url has become...

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...