Optibac Probiotics launches vegan gummies for adults

By Kavitha Sivasubramaniam

- Last updated on GMT

 © Optibac Probiotics
© Optibac Probiotics

Related tags Gummies Optibac Probiotics Bacillus coagulans

Optibac Probiotics has announced the introduction of its first vegan gummy to support gut and immune health among adults.

Adult Gummies is a mixed berry all-in-one supplement which contains probiotic strain Bacillus coagulans Unique IS-2​, as well as daily doses of vitamin D, zinc and calcium.

The new launch follows that of Kids Gummies in Spring 2021, which the company says prompted calls from customers wanting a ‘grown-up’ version for themselves.

Gut health support

Co-founder of Optibac Probiotics Soraya Janmohamed comments: “We are confident that you won’t find a tastier way to support gut and immune health and are proud to be able to bring our company values to this exciting new format in the market.

“Adults Gummies has all the ingredients for success: gummy format, highly researched strain, added vitamin D, great taste, vegan, no hidden nasties and all in eco-conscious packaging.”

Adult Gummies provide a mix of strawberries, raspberries and blackberries, and cost €15.56 (£12.99) for a pack of 30. They are suitable for vegans and contains no added sugars or sweeteners.

Optibac Probiotics are available at independent pharmacies and health food stores, Superdrug, Boots and supermarkets in the UK and Ireland, as well as in various export markets globally, on the company website and on Amazon.

In addition, the gummies are available in plastic-free packaging, which consists of a home compostable pouch made from plant fibres and a fully recyclable FSC-certified carton.

Growing in popularity

Between October 2020 to October 2021, gummies made up 7.4% of all new supplement product launches, according to market research.

Vegan gummies in particular have become popular among those seeking to ensure they get sufficient essential vitamins from plant-based diets. In December 2021, UK-based multivitamin and supplement gummy Vegums announced its expansion into the US.

Optibac Probiotics, which has been working with laboratories across the globe and the most scientifically researched probiotic strains for more than 20 years, is well known in the UK market for its friendly bacteria supplements.

The company has a range of 16 supplements that can be taken as part of a daily routine or used for more specific needs, for example, to provide support while taking on antibiotics or with immunity, intimate health and pregnancy.

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