Brands & manufacturers

July 16: Join our beauty-from-within webinar

July 16: Join our beauty-from-within webinar

It’s not too late to register! NutraIngredients-USA’s annual Beauty-from-Within webinar will return July 16 with a new panel of experts to examine the science, innovation and market forces shaping the nutricosmetics category.

“The Chinese probiotic market has evolved a lot” - Biome Australia

Healthplex Expo 2026 (HNC 2026)

“The Chinese probiotic market has evolved a lot” - Biome Australia

By Tingmin Koe

Practitioner-only probiotic company Biome Australia is keeping a close eye on China’s probiotic market as part of its broader long-term international growth strategy following what its founder says is a market that has “evolved a lot” in the past five...

Next-gen DNA testing gains traction in botanicals

Next-gen DNA testing gains traction in botanicals

By Cassandra Stern

NOW has added next-generation DNA sequencing to its botanical identity testing program through a new partnership with botanical genomics company LeafWorks, reflecting broader changes in how genomic testing is applied to quality control in the supplement...

Brand new: Bayer, MuscleBlaze, G-NiiB in the spotlight

Brand new: Bayer, MuscleBlaze, G-NiiB in the spotlight

By Tingmin Koe

See new developments from health and nutrition brands across Asia-Pacific, including Bayer India’s probiotic, antacid innovation, MuscleBlaze’s creatine chews, G-NiiB’s first synbiotics for supporting mental wellness and more.

TikTok Shop’s largest Health & Beauty category? Supplements

TikTok Shop’s largest Health & Beauty category? Supplements

By Cassandra Stern

Vitamins and supplements generated $784 million in TikTok Shop sales during the 52 weeks ending February 2026, making the category TikTok Shop’s largest Health & Beauty segment, according to NielsenIQ (NIQ) data shared with NutraIngredients.

People on the move: New nutra jobs of spring 2026

NI+
People on the move: New nutra jobs of spring 2026

By Asia Sherman

From CEO appointments to clinical, regulatory and international roll-out roles, the latest hiring moves show a supplement industry continuing to build leadership teams designed to scale growth, sharpen execution and turn science into market advantage.

Q&A: Can pet supplements follow the human healthspan playbook?

Q&A: Can pet supplements follow the human healthspan playbook?

By Cassandra Stern

As pet nutrition increasingly mirrors trends seen in human supplements, ingredient suppliers are targeting healthy aging, cognitive support, microbiome health and species-specific formulations to meet evolving consumer expectations.

Why Herbalife continues to invest in Ronaldo

Why Herbalife continues to invest in Ronaldo

By Cassandra Stern

As sports nutrition expands beyond elite athletes, Herbalife is using its long-running relationship with Cristiano Ronaldo to connect performance-focused habits with a broader consumer audience, including Hispanic consumers who remain underrepresented...

Health and wellness brands take center stage on Times 100 list

Health and wellness brands take center stage on Times 100 list

By Lauren Nicolle

Eight supplement brands have been named on The Sunday Times 100 list, reflecting a ‘fundamental shift in how consumers view health’, according to Dr. Jenna Macciochi, director of science and innovation at Ancient + Brave.