Markets & trends

May Launch Pad: Energy, portability and skin for the win

May Launch Pad: Energy, portability and skin for the win

By Danielle Masterson

This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.

NutraCast: How supplement brands can become the default answer in AI

NutraCast: How supplement brands can become the default answer in AI

By Danielle Masterson

Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...

Vitamin Shoppe COO on omnichannel and AI opportunities

Vitamin Shoppe COO on omnichannel and AI opportunities

By Stephen Daniells

The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.

NI Award entries reveal growing trends in 2026

NI Award entries reveal growing trends in 2026

By Olivia Haslam

Another year of record-breaking submissions for the NutraIngredients Awards 2026 highlighted key trends, including expansion of microbiome science, rising interest in polyphenols, a rapid growth in longevity and women’s health solutions, and a move away...

Indian high court grants interim stay on ashwagandha leaf ban

News in brief

Indian high court grants interim stay on ashwagandha leaf ban

By Asia Sherman

The Karnataka High Court in Bangalore has temporarily stayed the Indian government’s restriction on the use of ashwagandha leaves issued last month after industry stakeholders challenged the rationale behind the blanket ban.