Markets & trends

Whey protein pricing: An insider’s view on business strategy

Whey protein pricing: An insider’s view on business strategy

By Nikki Hancocks

From gym-goers to GLP-1 users, consumers have never been more interested in protein. But as the ingredient moves further into mainstream formulations, record whey prices have prompted the exploration of alternatives, raising questions about what can...

NutraCast: From taboo to top shelf with O Positiv

NutraCast: From taboo to top shelf with O Positiv

By Danielle Masterson

What began as a personal mission to help one woman manage recurring health issues has grown into one of the fastest-growing brands in the women’s health category.

P&G to acquire Thorne in premium wellness play

NI+P&G to acquire Thorne in premium wellness play

By Cassandra Stern

The Procter & Gamble Company (P&G) has entered into a definitive agreement to acquire dietary supplement manufacturer Thorne from L Catterton’s Flagship Fund, in a deal reportedly valued at $3.8 billion.