Suntory embarks on real-world evidence studies as part of NPD strategy
Suntory’s Institute for Science of Life is conducting a series of real-world evidence studies on its nutraceutical products as part of its new product development strategy.
Markets & trends
NutraCast: How biotechnology is powering the lifemaxxing movement
From fibermaxxing to genetically engineered probiotics, consumers are embracing products that help them optimize everyday life. As biotech gains traction, a new generation of supplements designed to deliver targeted health benefits is emerging.
How the gut–hormone axis is putting the estrobolome in focus
Growing interest in the estrobolome is reshaping discussions around women’s health, with precision nutrition and clinical substantiation moving up the industry’s agenda.
Probiota Americas 2026 in pictures
From regulation and women’s health to healthy aging and commercialization, this year’s conference brought together the people and ideas shaping the next chapter of microbiome innovation.
AI entrepreneurs turn industry waste into tomorrow’s breakthrough ingredients
An Israeli health-tech startup is uniting the industry to uncover functional ingredients from waste streams, with two bioactives revealed as potential disruptors in the booming GLP-1 arena.
Growing nutrition trends prompt I.T.S to launch health and wellness division
Independent flavor house I.T.S has launched a dedicated Health and Wellness division in response to growing demand for nutrition-focused products.
Growth to 2030: How FMCG firms can win amid market volatility
How can APAC food, nutra and FMCG firms boost growth through 2030? NielsenIQ shared strategies to navigate uncertainty and unlock new opportunities at our Growth Asia Summit 2026.
July 16: Join our beauty-from-within webinar
It’s not too late to register! NutraIngredients-USA’s annual Beauty-from-Within webinar will return July 16 with a new panel of experts to examine the science, innovation and market forces shaping the nutricosmetics category.
Natural Foundation Supplements tackles trust gap through batch-by-batch verification
With concerns around supplement quality and label accuracy continuing to challenge the sector, UK-based NF Supplements is betting on batch-by-batch third-party testing and radical transparency as a way to stand out in an increasingly crowded market.
‘West meets East’: Indian govt seeks nutra export opportunities in upcoming expo
The Indian government, through the Ministry of Commerce & Industry, is pursuing global export opportunities for the nutraceutical sector at an upcoming expo, where NutraIngredients is a media partner.
Save the date! Sports & Active Nutrition Summit Europe returns for 2026
NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) will return for 2026, with this year’s iteration taking place in London on November. 9, 2026.
Across the Nutraverse: Biotics in space, UNPA to sunset, SGP mandatory notification
Catch up with our weekly round-up of key news from across the Nutraverse.
Healthtech startup aims to turn biology and microbiome data into daily action
Austrian health-tech startup NB1 Health aims to deliver a ‘truly personalized’ full daily supplement routine through biology and gut microbiome data.
Trend tracker: China’s health food sales, probiotics market evolution and more
Find out more about trends in China’s health food sales, the evolution of the probiotics market and more in this round-up.
Women’s health splinters into micro-categories as shoppers drive discovery
For years, the supplement industry has largely organized women’s health around life stages such as fertility, pregnancy and menopause. New consumer search data suggest women are organizing it very differently.
Growing demand for evidence-backed fiber drives Myota’s $4.5m funding round
Patented prebiotic fiber blend Myota has raised $4.5 million in a Series A round led by venture capital firm PeakBridge to expand its clinically validated prebiotic fibre business.
‘The media’s bad guy’: Creatine in need of an education refresh, say experts
Social media misinformation is blurring the line between supplements like creatine and controversial performance-enhancing drugs, making it harder for young people and parents to make informed decisions.
Growth Asia Summit 2026: Retailers JD Health, Guardian, Alpro Pharmacy join major brands next week
There is still a week left until the Growth Asia Summit 2026 and we can confirm the attendance of retailers active in the region’s health and nutrition space, including Alpro Pharmacy, China’s JD Health and Guardian Singapore.
Whey boom fuels surge in protein processing expansion
From WPC80 to lactoferrin, dairy companies globally are investing in premium protein capacity to capture growth in the high-end sports nutrition and functional food space
The Protein Brewery raises €48.2M in Series B funding, sets sights on active nutrition and longevity
The Protein Brewery has added a further €18 million to its Series B funding round as it gears up to scale production capacity, drive sales in active nutrition, and advance research into the longevity benefits of its flagship mycoprotein ingredient,...
Top trends shaping supplement purchases in 2026, according to The Vitamin Shoppe
Consumers are becoming more selective about the supplements they buy, placing greater emphasis on transparency, clinically studied ingredients and products that fit into everyday routines.
Across the Nutraverse: Influencer marketing guidelines, protein powder in Texas, creatine chews in India
Catch up with our weekly round-up of key news from across the Nutraverse.
Healthplex Expo 2026 (HNC 2026)
Douyin on key drivers behind health food sales boom, opportunities to capitalize on
Chinese short-video giant Douyin weighs in on the key drivers behind the burgeoning health food sales on its platform, as well as trends and growth opportunities for brands to capitalize on.
Healthplex Expo 2026 (HNC 2026)
Sports nutrition in China: CPT unveils four big opportunities
Chinese sports nutrition brand CPT, which celebrates its 25th year in 2026, unveils the four major growth opportunities it sees in the category.
June Launchpad: Innovations in hormone support, the mind, gut health and beauty
June’s NPD activity in Europe points to sustained demand for biotics, adaptogens, fiber and collagen, with brands targeting sleep and hormonal support, gut health and beauty benefits.
Agthia’s ‘world-first dates energy drink’ targets category shake-up
United Arab Emirates (UAE) based Agthia has entered the energy drink category with a world-first invention, attempting to appeal to a modern audience with a major regional ingredient: dates
NutraCast: Liquid I.V.’s R&D chief taps nostalgia to drive hydration innovation
Hydration has evolved beyond simply replacing electrolytes. Today’s consumers expect products that are effective, enjoyable and emotionally engaging, prompting brands to rethink how functional beverages are developed and marketed.
Zoe targets fiber gap with new gut health bar
Zoe challenges the proteinification trend by shifting the spotlight to the UK’s fiber deficit with its gut health bar product launch.
Menopause specialists spotlight probiotics for women’s wellness
Menopause specialists are raising awareness of newly presented pilot research indicating the potential wide-ranging benefits of probiotics to support women through this stage of life.
Growth Asia Summit 2026: Check out the major MNCs in our latest confirmed agenda
Exclusive insights from senior leaders in Asia’s nutra, food and beverage sectors are coming your way this July, via our Growth Asia Summit 2026
TikTok Shop’s largest Health & Beauty category? Supplements
Vitamins and supplements generated $784 million in TikTok Shop sales during the 52 weeks ending February 2026, making the category TikTok Shop’s largest Health & Beauty segment, according to NielsenIQ (NIQ) data shared with NutraIngredients.
June Launch Pad: Targeted life stage support, gut health and multi-benefit formulations dominate
This month’s launches highlight women’s health innovation as it becomes more specialized, moving beyond multivitamins into menopause, libido, lactation and healthy aging.
‘Discovery is only the first step’: Brightseed CEO on AI’s next role in nutrition R&D
As artificial intelligence (AI) accelerates ingredient discovery, the next question is whether it can help companies avoid costly dead ends later in development.
Mintel: Muscle, ovarian and gut health emerge as key pillars of women’s longevity
The women’s longevity market is moving beyond surface-level appearance and toward a broader focus on healthspan, resilience and function, according to new research from Mintel.
Across the Nutraverse: Super El Niño, Benicaros gets novel foods, Function acquires SuppCo, ‘neglected’ men’s health category
Catch up with our weekly round-up of key news from across the Nutraverse.
Optimum Nutrition launches Clear Whey in UK to capture ‘lifestyle performance’ market
The rollout highlights a booming sub-category designed to seamlessly integrate lighter, water-based protein products into everyday consumer routines.
Lyma launches ‘four-dimensional’ greens powder to ‘restore biological foundations’
Premium wellness and biohacking brand Lyma enters the green drinks category with ID², its first ingestible launch in five years.
The business of longevity: How to win the credibility game
Longevity is the number one health concern for consumers across continents and age brackets, and they are willing to pay a premium “if they can be convinced the promise of healthspan actually holds true”, according to Nick Stene, senior global insight...
Q&A: Can pet supplements follow the human healthspan playbook?
As pet nutrition increasingly mirrors trends seen in human supplements, ingredient suppliers are targeting healthy aging, cognitive support, microbiome health and species-specific formulations to meet evolving consumer expectations.
Start-up delivers liquid replenishment for pregnancy sickness
Two mothers have developed a pregnancy electrolyte and vitamin blend, aiming to fill white space for supplements that can be stomached by underserved pregnant women suffering with nausea.