Markets & trends

The business of longevity: how to win the credibility game

The business of longevity: how to win the credibility game

By Nikki Hancocks

Longevity is the number one health concern for consumers across continents and age brackets, and they are willing to pay a premium “if they can be convinced the promise of healthspan actually holds true”, according to Nick Stene, senior global insight...

Q&A: Can pet supplements follow the human healthspan playbook?

Q&A: Can pet supplements follow the human healthspan playbook?

By Cassandra Stern

As pet nutrition increasingly mirrors trends seen in human supplements, ingredient suppliers are targeting healthy aging, cognitive support, microbiome health and species-specific formulations to meet evolving consumer expectations.

Why Herbalife continues to invest in Ronaldo

Why Herbalife continues to invest in Ronaldo

By Cassandra Stern

As sports nutrition expands beyond elite athletes, Herbalife is using its long-running relationship with Cristiano Ronaldo to connect performance-focused habits with a broader consumer audience, including Hispanic consumers who remain underrepresented...

Garlic-derived compound shows promise for healthy muscle aging

Garlic-derived compound shows promise for healthy muscle aging

By Cassandra Stern

Researchers investigating S-1-propenyl-L-cysteine (S1PC), a sulfur-containing amino acid found in aged garlic extract (AGE), identified improvements in muscle strength and frailty markers in aged mice following long-term supplementation.

‘Unmatched’: Nutra Healthspan Summit returns for November 2026

‘Unmatched’: Nutra Healthspan Summit returns for November 2026

By Stephen Daniells

Described by one attendee as “an event with wall-to-wall speakers who delivered insightful, topical, useable information”, the Nutra Healthspan Summit is returning to London for its 2nd edition with more high-level content and networking opportunities.

FTC sues Amare over mental health supplement claims

FTC sues Amare over mental health supplement claims

By Cassandra Stern

The U.S. Federal Trade Commission (FTC) has sued Amare Global Holdings Inc. (Amare) and three company executives, alleging the multilevel marketing company illegally marketed dietary supplements as treatments for depression, anxiety and ADHD in children...

PCOS becomes PMOS: A ‘genuine opportunity’ for industry

PCOS becomes PMOS: A ‘genuine opportunity’ for industry

By Nikki Hancocks

Polycystic Ovary Syndrome (PCOS) has officially been renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) in a ‘long overdue’ move described as a genuine opportunity for the health and nutrition industry.

China moves to rein in livestream ads with new draft rules

News in brief

China moves to rein in livestream ads with new draft rules

By Tingmin Koe

China’s State Administration for Market Regulation (SAMR) is pushing livestream commerce platforms to take greater responsibility for health food advertising as more consumers turn to these channels for purchases.

From science to strategy: Inside Probiota Americas 2026

From science to strategy: Inside Probiota Americas 2026

By Stephen Daniells

The highlight of the microbiome health industry calendar, this year’s Probiota Americas conference will provide its unrivalled mix of world-leading expert presentations, inspiring roundtables, innovative pioneers and unmissable networking opportunities.

May Launch Pad: Energy, portability and skin for the win

May Launch Pad: Energy, portability and skin for the win

By Danielle Masterson

This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.