Markets & trends

Today! Men’s health market momentum webinar

Today! Men’s health market momentum webinar

Experts from GNC, CPG Radar, and Holon Law Partners will share data and insight during a free webinar today, April 28 that explores the rapidly evolving men’s health supplement sector.

Vitafoods show floor preview: Exhibitors A–G

Vitafoods show floor preview: Exhibitors A–G

Taking place in Barcelona next week (May 5-7), Vitafoods Europe 2026 will once again bring together experts from across the functional food and supplements industry for an unmissable trade show.

Men’s health supplement launches go for the T and longevity

Men’s health supplement launches go for the T and longevity

By Asia Sherman

Testosterone boosting remains central to the men’s health supplement category, but its positioning is shifting from hormone optimization alone toward energy, metabolism, healthy aging, beauty from within and cognitive performance.

Global research: What parents want and where brands miss the mark

Global research: What parents want and where brands miss the mark

By Nikki Hancocks

Parents across the globe want supplements which support their children’s immunity, gut health, and cognitive development, but there are significant regional differences in preferences that can elevate a product to a first choice contender.

Menopause supplement launches go symptom- and stage-specific

Menopause supplement launches go symptom- and stage-specific

By Asia Sherman

The menopause supplement category is expanding rapidly, with a marked proliferation of single brands launching multiple, symptom‑specific solutions spanning sleep, mood, libido, cognition and weight for women throughout this life transition.