NutraWomen Wednesday: Amber Cerda, Director of Marketing at NOW

This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.

By Danielle Masterson contact

- Last updated on GMT

Related tags: NOW Foods, nutrawomen wednesday

Amber Cerda started working in the natural products industry in 2001, but left to work in higher education. This industry does get under your skin and into your heart, however, and in 2012 she came back to work at NOW Foods.

As the Director of Marketing, Cerda oversees a marketing team of 25 people who are responsible for the company’s website and digital efforts, e-commerce marketing, advertising, public relations, social media, trade shows, graphic design, and retailer training/education. She has led an expansion of the company’s marketing efforts, such as launching its first-ever fully-integrated national brand advertising campaign.

"I've been lucky, I've had quite a few wonderful female mentors since working in the natural products industry and I work with quite a few women on my team as well and I think giving them the opportunity to network, to attend trade shows, just continue to do training and give them access to resources. I think those are important things and I have a wonderful team that I work with and try to support them as much as I can,"​ said Cerda.

As a mother of two, Cerda said she appreciates working for a family-owned company like NOW that respects work-life balance. 

"Working for NOW, it's a company that really does believe in work life balance. When I was hired at NOW, I was actually pregnant with my second child. And so they really did invest in me and they believed in me,"​ said Cerda. "I'm coming up on my 10-year anniversary, but they've always been just a company that has believed in work-life balance. When I'm at home, I'm focused on home when I'm at work, I'm focused on work."

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