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The sports nutrition category remains one of the fastest growing areas of the whole nutrition industry. But the market is also rife negative publicity because of certain products on the market which do not comply with food labelling and/ or safety rules, containing illegal substances and misinforming consumers. With an untrusting and confused public, there are many who question how long the sports category can continue to out-perform other categories.
In this session the European Specialist Sports Nutrition Association (ESSNA) will present its take on the current situation and its ongoing action plan to eliminate these non-compliant products from the market and improve consumer engagement and education on sports nutrition products.