Aurea Biolabs developed "Cureit" based on the recreation of the complete natural turmeric matrix (CNTM) using Polar-Non-polar-Sandwich (PNS) technology, a patent filed formulation. PNS technology can be used to preserve functional properties, improve the stability of compounds, enhance health benefits and control the release of bioactive compounds at desired time and specific target. The studies of Cureit ensured that the enhancement of bioavailability of curcuminoids and the PNS technology can be a promising delivery system of whole Turmeric matrix for various biological activities.