How does the increased demand for immune-strengthening products drive new product development (NPD)? What are consumers looking for in products that can support their immune system? The immunity market was already among the top ten leading trends for food and supplement and the need for products to support immune and overall health will remain top of mind.
The immunity system is complex and needs a multi-faceted approach which fits the need for more plant based, natural antioxidants and polyphenol rich ingredients. This whitepaper will provide an overview of the market drivers, consumer needs and provide new solutions for NPD.