NutraStrong™ is the first industry-wide program that showcases each natural health product and supplement category against respective industry standards. These standards act as a baseline to ensure customers get access to high-quality products in the market.
NutraStrong™ is designed to gatekeep against companies with misleading claims, inaccurate or false COAs, and prevent these products from being sold next to premium brands.
NutraStrong™ also highlights brands’ corporate values and stewardship, aligning to the latest consumer trends and needs.
