With highly evolving health trends and immunity taking centre stage, a tectonic shift in interest among consumers from reactive to proactive healthcare is largely evident as the worldwide pandemic has reinstated the role of dietary supplements as a gateway to wellness. With more and more consumers globally turning to dietary supplements now, the responsibility on the industry has increased manifold. This also presents an opportunity for the industry to establish a relationship of trust and transparency with consumers. So, what supplement trends will rule the market in 2021?
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