Consumers becoming sceptical over organic food
A survey has found that Scots have the strongest belief in the
health benefits of organic food, with a fifth of them saying it's
better for them.
health benefits of organic food, with a fifth of them saying it's
better for them.
A survey has found that Scots have the strongest belief in the health benefits of organic food, with a fifth of them saying it's better for them.Consumer analysts Mintel believe growing cynicism about how much better organic food is could limit their future growth.
A survey of 1,000 adults, carried out by Mintel, shows a drop over the last two years in the numbers who thought organic products were safer than their standard equivalent.In 1999, 22% of people said organic was safer, falling to 16% last year.
James McCoy, senior consultant analyst at Mintel, said: "Such responses suggest that not all consumers view organic foods as a panacea to their concerns about food."
