Markets & trends

NI Awards: Encouraging businesses to reach new heights

NI Awards: Encouraging businesses to reach new heights

By Nikki Hancocks

With entries for the NutraIngredients Awards 2026 closing on Jan. 26, last year’s winners have described the personal and professional benefits of winning an accolade designed to set businesses apart from the competition.

Social media fuels fiber’s rise as must-have nutrient

Social media fuels fiber’s rise as must-have nutrient

By Cassandra Stern

Fiber is beginning to look less like a supporting nutrient and more like a core formulation platform, according to new consumer trend analysis presented by AI market research firm Spate as part of a recent webinar hosted by Bridge2Food.

Japan focus: FFC findings, Kirin’s R&D efforts and more

Japan focus: FFC findings, Kirin’s R&D efforts and more

By Hui Ling Dang

Catch up on recent developments in Japan’s nutraceutical firms and market, including findings from a report on Foods with Function Claims (FFCs), Kirin’s R&D focus and appointment of Shohei Ohtani as “Immune Care” promotion ambassador, and more.

New product round-up: Innovations in supplement delivery

New product round-up: Innovations in supplement delivery

By Asia Sherman

As industry and consumers trend towards supplements that prioritize convenience, sensory experience and improved bioavailability, product launches are increasingly leveraging advanced technologies (and even quantum physics) to deliver innovative formats.

Supplement delivery formats: What’s driving consumer choice?

Supplement delivery formats: What’s driving consumer choice?

By Lauren Nicolle

In a saturated supplement market, brands are increasingly diversifying their product portfolios, offering a range of innovative delivery formats, from popping crystals to sublingual pouches. But which formats are leading the charge, and which are falling...

Cyvex adds plant-based ferritin iron to distribution portfolio

Cyvex adds plant-based ferritin iron to distribution portfolio

By Cassandra Stern

Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.

NutraCast: Is fiber the new protein?

NutraCast: Is fiber the new protein?

By Danielle Masterson

A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.

Tru Niagen enters beauty market with NR supplement

Tru Niagen enters beauty market with NR supplement

By Cassandra Stern

Supplement brand Tru Niagen has extended its healthy aging platform into the beauty-from-within space with the debut of Tru Niagen Beauty, a daily supplement positioned to support skin elasticity, hydration and healthy hair and nail growth through NAD+...

NutraCast: The hidden epidemic of unapproved research peptides

NutraCast: The hidden epidemic of unapproved research peptides

By Danielle Masterson

Banned Substances Control Group’s Oliver Catlin recently partnered with the Associated Press to expose something shocking: research peptides marketed as “laboratory chemicals” are flooding mainstream platforms like Amazon and Alibaba.

Staying ahead in active nutrition: Lessons from 2025

Staying ahead in active nutrition: Lessons from 2025

By Nick Morgan, Managing Director, Nutrition Integrated

You don’t need me to tell you that longevity, creatine or GLP-1 have been big news. So I’ve taken a different approach to this 2025 recap...

Why is there a whey protein shortage?

Why is there a whey protein shortage?

By Augustus Bambridge-Sutton

High demand and limited supply, in part due to its use with GLP-1 prescriptions, are leading to shortages of the protein

Trump executive order targets hemp-derived CBD regulation

Trump executive order targets hemp-derived CBD regulation

By Cassandra Stern

The Trump Administration issued an executive order today directing federal agencies to finalize the rescheduling of marijuana to Schedule III and to develop a new regulatory framework for hemp-derived cannabinoid products, including CBD.