Videos

Headline news roundup: August 2023

Headline news roundup: August 2023

By Olivia Haslam

During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.

August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

NutraWomen Wednesday: Merce Piñol del Olmo, Aker BioMarine

NutraWomen Wednesday: Merce Piñol del Olmo, Aker BioMarine

By Danielle Masterson

Merce Piñol del Olmo is an industry leader with broad experience in the nutraceutical sector. As the VP of Sales for Europe, Middle East and Africa, the Norwegian is responsible for the growth strategy in these regions.

News Round-Up July 2023

News roundup: July 2023

By Olivia Haslam

This month, the industry has encountered environmental campaign concerns, regulatory hinderance, nutrition recommendation improvements, and an abundance of research.

NutraWomen Wednesday: Amanda Frick, ND, LAc, VP Medical Affairs, Thorne

NutraWomen Wednesday: Amanda Frick, ND, LAc, VP Medical Affairs, Thorne

By Danielle Masterson

Amanda Frick, ND, LAc, VP of Medical Affairs at Thorne, was trained as a Naturopathic Doctor and Acupuncturist. She’s passionate about facilitating health and wellness by driving innovation, education, and safety of dietary supplements. She’s been in...

July NPD Launchpad

July NPD Launchpad

By Olivia Brown

Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.

Supplements launchpad: Cognitive health, hydration, immunity and protein

June 2023 Launch pad

By Olivia Brown

Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.

New use, new opportunity: Mood support that starts in the gut

New use, new opportunity: Mood support that starts in the gut

By Danielle Masterson

As consumers get more comfortable with probiotics for gut health, “probiotics plus” is emerging as a key motif. The idea of probiotics for mood support, or psychobiotics, is picking up steam as growing research shows the digestive aids hold promise for...

Vitafoods 2023 highlights: Sustainability

Vitafoods 2023 highlights: Sustainability

By Olivia Haslam

Prioritising sustainability is a necessary step towards building a more resilient food system for future generations, and one which many companies at Vitafoods 2023 were keen to acknowledge.

Vitafoods 2023 Highlight: Holistic Health

Vitafoods 2023 Highlight: Holistic Health

By Olivia Haslam

Holistic health solutions can provide a comprehensive and integrated approach to wellness aligning with consumer preferences for natural solutions and preventive health strategies, evidenced by innovations showcased at Vitafoods.

Vitafoods Insights - The Active Consumer

Vitafoods 2023 Highlights: The Active Consumer

By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

April Launch Pad

April Launch Pad

By Danielle Masterson

It may be April, but spring awakening is far from sight. Based on new launches, hibernation mode is still in full effect. From magnesium to ashwagandha to the Crocus sativus flower, this month has all the ingredients for sleep and relaxation.

getty | phive2015

March 2023 Launch Pad

By Nikki Hancocks

This month's new product launches include a vitamins and minerals range for women, a partnership between sports nutrition and confectionery giants, and omega-3 supplements for all ages.

VIDEO: Postbiotic scientific discoveries boost consumer awareness

Insights from Probiota 2023

VIDEO: Postbiotic scientific discoveries boost consumer awareness

By Nikki Hancocks

Postbiotics are increasingly seen as an ideal focus for innovators in the world of microbiome modulation but hurdles are created by the lack of use of the word, by both consumers and the industry itself, according to industry experts at Probiota.

NutraWomen Wednesday: Najla Guthrie, President & CEO, KGK Science

NutraWomen Wednesday: Najla Guthrie, President & CEO, KGK Science

By Danielle Masterson

Najla Guthrie, president and CEO, KGK Science Inc. has been hailed as a global leader and sought-after spokesperson in the nutraceutical trade. She is also a lobbyist for the advancement of policy changes in the supplement and cannabis industries.

Kriti Chaudhary, Head of Business Development, Vedic Lifesciences

Kriti Chaudhary, Head of Business Development, Vedic Lifesciences

By Danielle Masterson

Kriti Chaudhary manages sales, marketing and business development for one of the most experienced contract research organizations in the dietary supplement industry. With a passion for science and innovation, she is the Head of Business Development at...

NutraWomen Wednesday: Melanie Avalon, AvalonX brand owner

NutraWomen Wednesday: Melanie Avalon, AvalonX brand owner

By Danielle Masterson

Melanie Avalon is a SAG-AFTRA actress, author of What When Wine: Lose Weight and Feel Great with Paleo-Style Meals, Intermittent Fasting, and Wine (W.W. Norton Countryman Press 2018), and host of the top iTunes podcasts The Melanie Avalon Biohacking Podcast...

Microphyt taps esports category with microalgae

Microphyt taps esports category with microalgae

By Danielle Masterson

As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.

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