Markets & trends

The IPA World Congress + Probiota: One week to go!

The IPA World Congress + Probiota: One week to go!

The highlight of the microbiome health industry calendar, this year’s Probiota conference (Feb. 11-13) will provide its unrivalled mix of world-leading expert presentations, inspiring roundtables, innovative pioneers and unmissable networking opportunities.

Nutrafol debuts formula tailored for men aged 50+

Nutrafol debuts formula tailored for men aged 50+

By Cassandra Stern

Haircare supplement brand Nutrafol has launched its first life-stage-specific formula for men, marking nearly a decade since the company innovated in the men’s supplement category.

Mintel report: Functional ingredients to watch in 2026

Mintel report: Functional ingredients to watch in 2026

By Cassandra Stern

Recovery, cognitive performance and skin health are increasingly shaping how U.S. consumers think about wellness and how they expect functional ingredients to show up in everyday products.

Functional Mushroom Council launched amid market growth

Functional Mushroom Council launched amid market growth

By Cassandra Stern

The Functional Mushroom Council (FMC) has launched as a nonprofit industry organization representing North American functional mushroom growers, suppliers and brands, with a focus on research, education and quality standards.

NI Awards: Encouraging businesses to reach new heights

NI Awards: Encouraging businesses to reach new heights

By Nikki Hancocks

With entries for the NutraIngredients Awards 2026 closing on Jan. 26, last year’s winners have described the personal and professional benefits of winning an accolade designed to set businesses apart from the competition.

Social media fuels fiber’s rise as must-have nutrient

Social media fuels fiber’s rise as must-have nutrient

By Cassandra Stern

Fiber is beginning to look less like a supporting nutrient and more like a core formulation platform, according to new consumer trend analysis presented by AI market research firm Spate as part of a recent webinar hosted by Bridge2Food.

Japan focus: FFC findings, Kirin’s R&D efforts and more

Japan focus: FFC findings, Kirin’s R&D efforts and more

By Hui Ling Dang

Catch up on recent developments in Japan’s nutraceutical firms and market, including findings from a report on Foods with Function Claims (FFCs), Kirin’s R&D focus and appointment of Shohei Ohtani as “Immune Care” promotion ambassador, and more.

New product round-up: Innovations in supplement delivery

New product round-up: Innovations in supplement delivery

By Asia Sherman

As industry and consumers trend towards supplements that prioritize convenience, sensory experience and improved bioavailability, product launches are increasingly leveraging advanced technologies (and even quantum physics) to deliver innovative formats.

Supplement delivery formats: What’s driving consumer choice?

Supplement delivery formats: What’s driving consumer choice?

By Lauren Nicolle

In a saturated supplement market, brands are increasingly diversifying their product portfolios, offering a range of innovative delivery formats, from popping crystals to sublingual pouches. But which formats are leading the charge, and which are falling...

Cyvex adds plant-based ferritin iron to distribution portfolio

Cyvex adds plant-based ferritin iron to distribution portfolio

By Cassandra Stern

Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.

NutraCast: Is fiber the new protein?

NutraCast: Is fiber the new protein?

By Danielle Masterson

A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.