Markets & trends

From protein, extracts, to biotics: Trends in Asia’s weight management space

Vitafoods Asia 2025

From protein, extracts, to biotics: Trends in Asia’s weight management space

By Tingmin Koe, Hui Ling Dang

Weight management was one of the key themes at the recent Vitafoods Asia 2025 held in Bangkok. NutraIngredients spoke with ingredient companies specializing in protein to probiotics and botanical extracts on their strategies in addressing the need, and...

Joint health: No longer an ‘older adult’ issue

Joint health: No longer an ‘older adult’ issue

By Danielle Masterson

Lonza Capsules & Health Ingredients’ (CHI) recent report, ‘Empowering Motion, for Life’ highlighted the importance of mobility and why supporting that area of health is key for healthspan – even for younger generations.

Q&A: Supplement brands face new AI decision-making rules

Q&A: Supplement brands face new AI decision-making rules

By Cassandra Stern

The California Consumer Privacy Act (CCPA) has implications for dietary supplement stakeholders. In this Q&A, Nikki Bhargava, a partner in the Emerging Technologies group at global law firm Reed Smith breaks down what you need to know.

Q-commerce: What’s driving uptake in India?

Q-commerce: What’s driving uptake in India?

By Tingmin Koe

Q-commerce, the short-form for quick-commerce, has become a phenomenon across India, where consumers can get their hands on goods ranging from groceries, infant formulas, personal care products, to nutraceuticals.

‘A pivotal expansion’: European inulin producers join IPA

‘A pivotal expansion’: European inulin producers join IPA

By Stephen Daniells

The European Association of Chicory Inulin Producers (CEFI) has joined the International Probiotics Association, a move that IPA calls “a pivotal expansion in the representation of prebiotic science and industry worldwide”.

CREATEA headed to Vegas for marketing collaboration

CREATEA headed to Vegas for marketing collaboration

By Asia Sherman

The team behind XPO NRG, the collaborative concept beverage that swept the show floor at last year’s SupplySide expo in Las Vegas, is back with a brand-new creation for this year’s global ingredient trade event.

Has Joe Wicks unfairly demonized protein bars?

Has Joe Wicks unfairly demonized protein bars?

By Olivia Haslam

Joe Wicks may have bitten off more than he can chew by targeting protein bars in his war on ultra-processed foods (UPFs). Experts weigh in after his new documentary broadcast.

Top 5 foods fuelling the brain health boom

Top 5 foods fuelling the brain health boom

By Donna Eastlake

Brain food is booming. As consumers seek sharper focus and long-term cognitive health, the food industry is responding with powerful ingredients and smarter nutrition

Bird&Be targets fertility ‘deserts’ with Ulta retail expansion

Bird&Be targets fertility ‘deserts’ with Ulta retail expansion

By Cassandra Stern

Direct-to-consumer fertility supplement brand Bird&Be is entering more than 300 Ulta Beauty locations across the United States, aiming to make clinically supported reproductive health products more accessible through mainstream retail channels.

The ‘proteinification’ of everything

The ‘proteinification’ of everything

By Danielle Masterson

Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.

Brand new: HealthKart, Haleon, NatXtra, GNC in the spotlight

Brand new: HealthKart, Haleon, NatXtra, GNC in the spotlight

By Tingmin Koe

See new developments from health and nutrition brands across Asia-Pacific, including HealthKart’s exclusive partnership with bodybuilding Olympian Ronnie Coleman, Haleon’s Bone Up campaign, and NatXtra gummy nutraceuticals launch.