Guest article
Mission Possible: IPA’s year of reckoning for the future of biotics
Each year, my reflections seem to circle back to film. Maybe it’s because movies often mirror our own journeys, tales of challenge, resilience and purpose.
Markets & trends
Monster Beverage energizes growth through innovation that reinforces, not replaces what consumers love
By pairing fan favorites with innovative new products, Monster expands occasions, recruits new consumers, and protects its core amid industry-wide unit declines
The most-read NutraIngredients news in Europe of Fall 2025
The most popular articles on NutraIngredients in Europe this Fall highlighted how science, regulatory bodies, media scrutiny and increasingly educated consumers are shaping safety, searches, claims and trends in the supplement market.
NPD roundup: Launches focus on elevated experience and on-the-go formats
Recent new product developments from across the supplements market reveal a high demand for convenient formats, indulgent new flavors and creatine creativity.
Expensive longevity products: ‘There’s got to be a premium payoff for the consumer’
At the Nutra Healthspan Summit held last month in London, a striking contradiction was revealed: NAD research searches skyrocketed while actual consumer purchases nosedived.
US patent backs new L. reuteri strain for women’s urogenital health
Church & Dwight’s L. reuteri 3613-1 strain offers a novel probiotic solution for women’s urogenital health by supporting urinary tract comfort and delaying UTI onset.
Premier Protein’s playbook for holding the lead when a category takes off
The hardest part about winning a new category isn’t getting there first – it’s surviving the stampede that follows, as illustrated by BellRing Brands’ aggressive growth strategy for convenient nutrition leader Premier Protein
ADM report: 47% of North Americans face sleep stress
Interest in postbiotics is growing as consumers look beyond traditional sleep aids, according to new research.
Retail giant says timing is everything when it comes to product success
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.
Nutrikéo x ProtéinesXTC introduces crisis management service
The Nutrikéo x ProtéinesXTC consulting group has launched CriseNutra, a crisis prevention and management service to help industry players safeguard their long-term position and reputation in the market.
Growth Asia 2026: Download the Early Advance Agenda to get full info on our Singapore summit
Today we detail the key food, beverage and nutrition themes that will shape our Growth Asia Summit in Singapore in July.
Natural vs synthetic: Biovit data backs bioavailability of organic micronutrients
Organic micronutrient startup Biovit has completed a two-year clinical study to back the bioavailability of its 100% organic micronutrients derived from plants, fungi and algae.
Australia’s top five most popular dietary supplement categories revealed
Women’s health was the most popular dietary supplement category in Australia this year.
SSG 2025: ‘The potential of collagen is just beginning to be tapped,’ says industry insider
Collagen’s role in the U.S. nutrition market is expanding beyond beauty, influencing holistic wellness and driving consumer interest in multifunctional products that support appearance, mobility and long-term health, according to industry insights from...
Coming soon: Current landscape and future directions for prebiotics
Hear from experts from Wageningen University and myota in a free webinar on Dec. 9 that explores the challenges and opportunities of a growing prebiotic category.
NutraIngredients Awards early bird discount closes this week!
With the early bird discount closing this Friday (Dec. 5), now is the opportune time to enter the NutraIngredients Awards 2026.
Across the Nutraverse: Hi-Tech Pharmaceuticals CEO convicted, Vitamin B6 in Australia, creatine
Catch up with our weekly round-up of key news from across the Nutraverse.
Grenade ‘raising the bar’ with soft core Cadbury Creme Egg collab
Grenade has revealed its “best protein bar ever” in collaboration with Cadbury Creme Egg.
New in M&A: Huons N acquires Biorosette, Florenz-Comvita deal fell through
Two merger and acquisition deals involving Asia-Pacific nutraceutical firms were announced last week, with South Korea’s health supplements firm Huons N successfully acquiring manufacturing firm Biorosette, while New Zealand firm Florenz’s proposal to...
SSG 2025: One year later with lactoferrin innovator Helaina
Biotech company Helaina has increased production capacity for its lactoferrin ingredient effera and broadened its focus across women’s health, active nutrition and gut support.
Explosive growth in brain boosting bioactives: Men’s mental health on the horizon
The mind health market is dominated by omega-3 and magnesium but its exceptional growth is driven by exploding interest in mushrooms and cellular health, according to new data from Euromonitor International.
Creatine gummy critic unveils his trust-focused solution
The health influencer behind the recent viral creatine gummy testing scandal has launched a range of creatine supplements aiming to provide consumers with complete transparency and trust.
Five trends in South East Asia’s health supplement market - BCG
The modernization of traditional remedies, a strong uptake of beauty-from-within supplements, and e-commerce as a key channel for purchasing supplements are among the key trends that the Boston Consulting Group (BCG) has seen in the region.
Vietnamese health supplement firm taps brown algae extract for weight control
TA Vital, a Vietnam-based company specializing in spirulina and algae products, has formulated a supplement containing brown algae extract for weight management, with plans to develop sleep, stress, and immune health products further down the road.
SSG 2025: Asa Waldstein on FDA, FTC and NAD enforcement trends
Apex Compliance’s Asa Waldstein shares valuable insights for those seeking to avoid an FDA warning letter, a competitor case with the NAD or a referral to the FTC due to ad claims non-compliance.
Across the Nutraverse: Robert Lewandowksi and KSM-66, H&H Group targets cellular health, and efforts to restrict supplements in Michigan
Catch up with our weekly round-up of key news from across the Nutraverse.
ジャパン フォーカス：マーケットホットスポット、最新研究など
日本の栄養補助食品企業と市場における最近の動向をキャッチアップ。 日本がスタートアップとの事業連携のマーケットホットスポットとして特定されたこと、最新研究結果などを取り上げています。
Japan focus: Market hotspot, latest research and more
Catch up on recent developments in Japan’s nutraceutical firms and market, including Japan being identified as a market hotspot for start-up partnerships, latest research findings, and more.
Pharmacists vs celebrities: How small nutra brands can win from expert marketing
Working with pharmacist influencers can open doors for small nutraceutical brands that own quality products but lack marketing budget for celebrity endorsements, says the winner of the marketing initiative of the year in this year’s NutraIngredients-Asia...
NutraIngredients Awards 2026: Find your category!
The NutraIngredients Awards are back, with a mission to shine a spotlight on outstanding work in the nutraceuticals space, and there are a few important category edits and additions for 2026.
Special edition: Women’s health
Women’s health focused news updates include the latest research, NPD, market insights, regulatory restrictions and untapped opportunities.
Founder urges women’s health brands to lobby against red tape
The founder of premium women’s health supplement brand Lyma signaled an opportunity for UK brands to contest health claim restrictions during last week’s Nutra Healthspan Summit.
聚焦中国：Noromega、万宁、营养保健品进出口等
本期聚焦 Noromega 在华增长策略、Guardian 和万宁设立更年期产品专区、中国营养保健食品进出口数据等新闻。
聚焦日本：麒麟、森永乳业、NMN 护发潜力新发现
本期聚焦日本营养保健品企业及市场动态，包括麒麟和三菱商事生命科学的研究成果、森永乳业首款情绪调节后生元等。
China focus: Noromega, Mannings, Nutra imports and exports, and more
This round-up looks at news including Noromega’s strategies that drove its China growth, Guardian and Mannings’ menopause-friendly product aisles, China’s nutraceutical imports and exports data, and more.
Bioriginal creates ‘central hub’ by bringing six companies under same banner
Bioriginal is gathering six of its companies under one organization, promising that the unified group will deliver greater value and efficiency to partners.
Global wellness shifts: Holland & Barrett’s trend predictions for 2026
British-based retailer Holland & Barrett has published its latest Wellness Trends Report, revealing the company’s best-selling products of 2025 and trend predictions for 2026.
KÄÄPÄ Biotech Secures €9M funding to keep pace with shroom boom
Finnish medicinal mushroom researcher and producer KÄÄPÄ Biotech has closed a €9 million investment round amid thriving global demand for its high quality sustainable extracts.
Vietnam’s Vinh Hoan meets convenience and wellness needs with pangasius
Vietnam’s Vinh Hoan is maximising pangasius fish commercial potential with a circular model supporting convenient nutrition and supplement innovation
Lactalis enters the GLP-1 race
The world’s largest dairy company is wooing shoppers on weight loss meds with a new functional yogurt
Across the Nutraverse: Iovate’s new scientific advisory board, PharmaLinea acquired by ANJAC, medical foods access
Catch up with our weekly round-up of key news from across the Nutraverse.
Big name brands on board: Check out the first wave of speakers for our Growth Asia Summit 2026
Today we can announce the first wave of speakers for our Growth Asia Summit 2026, with major brands from Japan, India, New Zealand, Malaysia, Hong Kong and France on the agenda.
Trend tracker: Kids nutrition, longevity, China nutra trading stats
Find out more about changing trends in childhood nutrition, how food and beverage companies are paying more attention to healthy longevity, and China’s nutraceutical trading data in the first half of this year in this round-up.
What’s driving the next wave of format innovation?
Consumers increasingly want ritual-friendly supplement formats, Karin Hermoni, VP of science and innovation at Suannutra and Imagine Health, said at the recent SupplySide Global event in Las Vegas.
CHPA’s MacKay on growth, challenges, MAHA and going mainstream
The Dietary Supplement Health and Education Act (DSHEA) was signed into law in 1994 by President Bill Clinton, creating the modern dietary supplements industry as we know it. When DSHEA passed, the industry had 4K products and was worth $4 billion....