- Unlimitedaccessto content: Across three regions - Nutraingredients.com (Europe), Nutraingredients-usa.com (North America) and Nutraingredients-asia.com (APAC).
- Access to exclusive offers: Receive discounts on a variety of critical industry face-to-face events and webinars including Probiota and Sports Nutrition Summit.
- Choose a subscription that suits you: Subscribe on a quarterly, annual or 2-year basis.
Why am I being asked to pay?
From early October 2021, users of NutraIngredients who wish to access 6 or more articles will be asked to purchase a subscription. This will support our existing high standard of journalism and enable us to develop our offering to include more long-form content, data and analysis as requested by our users in a recent reader survey. Although NutraIngredients generates some revenue from advertising, the digital landscape is evolving and in order to offer the best content possible we must evolve with it.
What did the results of our 2021 reader survey reveal?
In May 2021 we surveyed our readers across three regions (EMEA, NOAM and APAC) to understand what readers thought of our current offering and what sort of content they would like to see more of.
Some key findings included:
- 96% of all our readers find NutraIngredients of value when making a business decision.
- Pro/prebiotics, immune support and healthy aging are the most important categories for readers, but there are regional differences.
- 66% of readers want to see longer form content from us in the future.
Supporting your business decisions
By changing our business model, we hope to further improve the on-site experience of all our loyal readers. We look forward to providing you with even more high-quality journalism to keep track of the fast-moving nutraceutical sector.