Vitamin E tocotrienols' coming of age

By Stephen Daniells

- Last updated on GMT

Related tags Lipid nutrition Antioxidant

Vitamin E tocotrienols' coming of age
Vitamin E tocotrienols are dwarves in a land of tocopherols – the vitamin E giants. But the tocotrienol market is growing. Stephen Daniells talks to Lipid Nutrition’s John Kurstjens, and Carotech’s Sharon Ling, about entry to the market, the benefits of competition, and new areas for tocotrienol science.

Speaking at Vitafoods 2009 in Geneva about vitamin E tocotrienols, Lipid Nutrition’s John Kurstjens explained the thinking behind Lipid Nutrition’s entrance to the tocotrienol market, and how they are positioning the ingredient.

Carotech’s Sharon Ling added that the Malaysian tocotrienol players welcomed competition, seeing it a sign of product maturation. Dr Ling also expands on potential health benefits under study, including reversing hair loss, brain health, and the potential of the ingredient in cosmeceuticals.

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