Using scientific evidence to bring products to elite athletes and active consumers is a job potentially fraught with pitfalls so the industry has to simplify the science for shoppers and comb away the confusion entangled into social media.
As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.
The sports nutrition industry is on the crest of some tenacious trends and now is the time to lead the market with strong product innovation that will shape the industry over the coming decades.
Cargill has invested an additional $75m in North American pea protein producer, PURIS, which will double production of its proprietary pea proteins, starches, and fibers for the food and beverage industry.
The use of sports drinks, energy gels and bars may be causing high levels of tooth decay in professional athletes despite practising good oral hygiene habits.
Shot accuracy and muscle performance during games of tennis may be increased by sodium citrate supplementation, says a new study in nationally ranked young Brazilian tennis players
With the $1bn cash acquisition of the fast-growing, protein-focused brand Quest Nutrition, Simply Good Foods Company adds muscle to its already strong portfolio of healthy lifestyle brands, which includes the complementary low-carb brand Atkins Nutritionals....
The International Association of Athletics Federations (IAAF) makes available an updated guide containing to sports nutrition as part of its consensus statement designed for athletes.
Taking a 'big-data' approach to identifying white spaces in the sports market will be vital for brands looking to stand the test of time in the rapidly expanding sports and active nutrition market, says Nick Morgan ahead of his interactive 'build-a-bar'...
OptiBiotix Health’s Eastern European interest gains further tract as the firm is to leverage an existing deal with Bulgarian company Velinoff Pharma to increase market exposure to its probiotic CholBiome.
Daily exposure to social media and other media outlets alongside an ever-expanding market, places an overemphasis on the use of dietary supplements for the general consumer.
NutraIngredients’ Sports Nutrition Summit provides an opportunity to get the latest regulatory updates of new ingredients such as cannabidiol (CBD) and its potential role in sports nutrition.
The Trailblazers session at this year’s Sports Nutrition Summit is an opportunity for a selection of start-ups to showcase their innovations to an expert judging panel. Affinity Nutrition, led by its director and founder Tom Skyrme is due to take the...
The European Commission (EC) approves DuPont Nutrition Biosciences’ application to class betaine as a novel food as the bio-based firm achieves official validation of its sugar beet sports nutrition ingredient.
