New study findings appear to back assertions that exercise is good for gut diversity, as US researchers also discover that obesity and exercise regularity to be significant influencers of this benefit.
Science in Sport (SiS) has revealed plans to acquire fellow sports nutrition firm PhD Nutrition in a €36.8m (£32m) deal, with the majority financed by a share offering subject to conditions.
Probiotic use amongst athletes is not quite a 'must have' but a small and growing number are using them for immunity, digestion and their potential effects on health and body composition.
US-based sports nutrition brand Ripper Nutrition has chosen Asia as its first overseas market, with a long-term plan to diversify its range of products to cover overall health and wellness for all life stages.
Dragon fruit, tres leche cake, and turmeric are just a few of the weird and wonderful flavour trends set to be a hit in the sports nutrition category in the future, says Synergy.
Research in the effects of exercise on the microbiome has boosted not just a recent startup, but will fuel a growing category within the wider field of probiotics, an expert says.
The way men view sports nutrition, and the marketing mistakes brands are making.
Sports nutrition brands must stop trying to sell identities and focus on product functionality as social media is bombarding shoppers with ‘expert advice’ and making them resistant to influence.
Marathon runners consuming a beverage formulated with immune ingredient Wellmune saw a 19% reduction in the severity of upper respiratory tract infection (URTIs), compared to the placebo group, says a new study.
The MyNewGut Project has raised questions of the effect a high protein diet (HPD) has on the gut microbiota in the long term, leading the authors to recommend caution and further investigation.
Deregulation and the lack of specific EU rules for specialised nutrition such as sports products pose concrete risks including consumer confusion, loss of innovation and market fragmentation.
When Amazon enters a new category, it’s common for existing players in that space to shudder. It entered the sports nutrition category in stealth mode this year.
While the sports nutrition market continues to blossom in the wider consumer marketplace, a small number of elite-level athletes continue to suggests 'dodgy' supplements are to blame for failed doping tests. In our latest Nutra video diary we...
