Sports supplements retailer MyProtein have fallen foul of the Advertising Standards Authority rules over “misleading” claims the firm were offering discounts of up to 60% on items during a monthly sale.
Results from a 48-person, placebo-controlled clinical trial led sports nutrition researchers to conclude that alpha glycerylphosphorycholine (A-GPC for short), “should be considered as an emerging ergogenic supplement.”
UK start-up Rawvelo‘s claim to be the first to offer a complete range of organic, vegan nutrition for athletes underpins its Kickstarter campaign designed to fund production of its organic energy bars.
Whey protein hydrolysates are superior to normal whey proteins for sports nutrition according to nearly two thirds of consumers, who cited improved muscle building and recovery amongst its purported benefits.
Food safety agencies in the UK have seized large quantities of DNP following a multi-agency effort, while Dutch authorities captured anabolic-androgenic steroids intended for use in sports nutrition supplements.
As the “one-size-fits-all” nutritional model becomes less relevant, consumer interest in personalized nutrition and ‘taking back control’ is growing, but the past 15 years are littered with harsh lessons. So, why are today’s companies better positioned...