New flavours for omega-3 aimed at children and pregnant women

By Niamh Michail

- Last updated on GMT

croda announces new omega 3 flavours

Related tags: Pregnant women, Docosahexaenoic acid, Eicosapentaenoic acid, Omega-3 fatty acid

Croda has added two new flavours to its omega-3 syrup range that are easier to swallow than capsules for pregnant women and children.

 

Incromega 3mulsion DHA is a creamy syrup that now comes in three flavours, Blueberry & Lemon and Peach & Mango as well as the original lemon.

A 5g serving of the supplement provides the 250mg EFSA-recommended daily intake of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA).

The company said that the fruit-flavoured liquid form of the supplement eliminates the need to swallow a capsule, which can be ‘unpleasant or difficult.”

We identified that children and seniors are consumer groups who are more likely to have difficulties with swallowing capsules, and pregnant women (who are advised to increase their consumption of DHA) can have a more sensitive gag reflex, which can make capsules a less appealing option,” ​said Sarah Chisholm, marketing coordinator for the company.

The company’s targeting of pregnant women and infants is centred on the EFSA-approved claims that maternal DHA intake is beneficial to the development of the brain and eyes in unborn babies and breastfed infants, while also contributing to normal visual development of infants up to twelve months old.

Fish oil without the fishiness

Taste and palatability still remain major concerns for consumers wishing to take fish oil, with a 2014 GOED survey​ conducted in seven European countries finding that taste was still a top deterrent to buying fish oil.

Croda says that, in addition to the natural fruit flavours which mask the fish taste, their proprietary Puremax purification process ensures that any fishy taste is minimised.

“Oxidative impurities and contaminants that are present within fish oil can result in the unpleasant odour and taste often associated with omega 3 products. PureMax process removes a wide range of these contaminants, resulting in (…) low reflux.”

The new flavours will be available across all of Croda’s regional markets. 

Related news

Show more

Related products

show more

Extracyan, an innovative solution for Eye Health

Extracyan, an innovative solution for Eye Health

Ferlux | 01-May-2018 | Product Presentation

Extracted from fermented Bilberry, Extracyan slows down the development of atherosclerotic lesions and protects the cardiovascular system. Extracyan is...

Making Health Claims on Infant Nutrition

Making Health Claims on Infant Nutrition

KGK Science, Inc. | 01-May-2018 | Technical / White Paper

The market for infant formula has expanded over the past decade and competition is high amongst leading manufacturers to make claims that differentiate...

Pycnogenol

Pycnogenol® Improves Visible Signs of Aging

Horphag Research (USA) Inc. | 30-Apr-2018 | Clinical Study

Nourish the skin from the inside out with Pycnogenol®, French maritime pine bark extract.

Decades of research on Pycnogenol® have shown...

Related suppliers

Follow us

Products

View more

Webinars