The partnership will see ESSNA and William Reed commit to building mutually beneficial collaborations in the exciting and rapidly growing area of sports nutrition, whilst retaining their own independence and editorial control.
Under the terms of the agreement, NutraIngredients will become “Digital Media Partner” of ESSNA. Furthermore, William Reed will launch a NutraIngredients Sports Nutrition Congress, in association with ESSNA.
The first NutraIngredients Sports Nutrition Congress, in association with ESSNA, is planned for Brussels in September 2018.
“We are delighted to be partnering with NutraIngredients once again to deliver this one of a kind sports nutrition conference,” said Dr Adam Carey, Chair of ESSNA. “ESSNA has grown exponentially over the years and we have many exciting projects planned that will take us from strength to strength; this conference series is just one of many new benefits we will be looking to provide to our members and the wider industry over the course of 2018.”
“We’re excited to be working alongside NutraIngredients and look forward to delivering a stimulating and educational event to all.”
Together with the launch of the annual sports nutrition congress, the partnership will also combine the expertise of ESSNA and NutraIngredients, and the wider William Reed family, to expand the number of other engagement touchpoints for the sports nutrition community, and disseminate relevant content to the sector on a regular basis.
“We have been covering sports nutrition with authority and objectivity for 17 years through our daily news and analysis on NutraIngredients,” commented Graham Twyford, William Reed’s Executive Director – EMEA / APAC. “In that time we have also produced numerous online conferences on this fast growing market. We have enjoyed working with ESSNA on several occasions and I’m delighted to have reached agreement on a deeper, more comprehensive partnership.
“In association with ESSNA, NutraIngredients intends to produce the annual flagship event for the sports nutrition industry in Europe … starting next September in Brussels. This further complements the information we will continue to serve the sports nutrition community with on a 365 basis”.
The European Specialist Sport Nutrition Alliance (ESSNA) is the trade association representing the interests of the sport nutrition sector across the European Union. Its members are big international companies, smaller specialist brands, suppliers of ingredients, sport nutrition publications, as well as national associations.
ESSNA was created in 2003 to campaign for appropriate European legislation on sports nutrition products. Today ESSNA is a mature and respected organisation, widely recognised by legislators and the mainstream media as the voice of the responsible specialist sports nutrition sector in Europe.
ESSNA works actively with policy-makers, regulatory authorities and the media to defend the reputation of the market across the continent, and to promote positive messages about responsible sport nutrition products.
About William Reed
William Reed is the publisher of NutraIngredients, FoodNavigator, and a host of digital newsletters, publications and data sources for the food, drink, nutrition, pharmaceutical and cosmetics industries.
As an international multi-media events company, William Reed welcomes more than 40,000 delegates to over 40 live events every year – on every continent. William Reed is the name behind some of the industry’s most influential global award programs including NutraIngredients Awards, the International Wine Challenge and the World’s 50 Best Restaurant Awards.
William Reed regularly engages with over 2.8 million professionals in the industries it serves.
For additional information, contact:
ESSNA: Mayar Raouf, Senior Communications Consultant. Tel: +44 20 7463 0698; firstname.lastname@example.org
William Reed: Cyrille Pelletier, Brand Marketing Manager. Tel: +33 4 30 63 00 12; email@example.com