NutraScience Labs' Andrew Goldman, Vice President of Digital Marketing and Vincent Tricarico, Vice President of Contract Manufacturing, joined the NutraCast to explain what tools brands should use to stand out in today's saturated marketplace.
The duo said the top platforms that can’t be ignored are Google Ads, Instagram, YouTube and TikTok – specifically short videos like Snaps, Reels and Shorts, as well as in-feed shopping, along with SMS Marketing.
They also detailed other tools such as email marketing, marketing automation, mobile-first marketing, personalized experiences and the power of Amazon.
To hear more about these tools and how to implement them, listen to the NutraCast.
NutraCast is a podcast that focuses on insights from inside the nutrition industry. It is a production by NutraIngredients-USA. Music by Kevin Macleod.